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Open to Permanent
Open to Permanent

Laura Ceccarelli

Ecomm and logistics manager
Previous Brands
Vivienne Westwood
PĪFERI
Science in Sport Group
Farfetch
YOOX NET-A-PORTER GROUP
Hugo Boss
ASOS.com
Great Little Trading Company
Hyde Fast - Lady Gonzalez
Coccinelle
Work Experience
Ecommerce Studio Operations Manager
Jul ‘23 -
Vivienne Westwood

ECommerce and Logistics Manager
Mar ‘23 - Jul ‘23
PĪFERI

ECommerce Merchandising Manager - Italy
Feb ‘22 - Mar ‘23
Science in Sport Group

Reporting and tracking KPIs daily, weekly and monthly sharing performance with the business identifying actions to improve sales Conducting sales forecasts Working closely with the Head of Online Trade to define and execute the long-term trading strategy and KPIs to help drive growth Owning promotion launches including activating promotion codes, product price checks, asset management, testing and reporting Monitoring stock availability weekly Understanding from the Customer Care Coordinator if there are trends highlighted within customer feedback and if we can improve the site to increase sales Launching campaigns on site from start to finish Driving the content planning for the website, owning the brand calendar for ecommerce and liaising with the full team to make sure content briefs are set and deadlines are met Reporting on customer search activity using results to drive actions to improve sales Focused on customer journey and customer conversion funnels, whilst always being alert to identifying new areas to drive conversion Working closely with the Digital Marketing team to understand channel performance and opportunities to increase sales Understanding the development roadmap and UX testing to constantly improve the website and develop and deploy the tools needed to support website growth Completing ad/hoc full site testing alongside the team Understanding retail performance as well as researching competitors trade activity to identify opportunity and improvements

Junior Online Merchandiser
Jul ‘21 - Feb ‘22
Farfetch

Junior Online Merchandiser

Assistant Website Merchandiser
Feb ‘21 - Jul ‘21
YOOX NET-A-PORTER GROUP

Senior Allocator Middle East
Apr ‘19 - Jan ‘21
Hugo Boss

Entry Merchandising Administrator
Apr ‘18 - Apr ‘19
ASOS.com

Merchandising Assistant
Dec ‘17 - Mar ‘18
Great Little Trading Company

Social Media and Marketing Intern
Jan ‘17 - Dec ‘17
Hyde Fast - Lady Gonzalez

Sales Associate
Jan ‘16 - Dec ‘17
Coccinelle

Languages
Italian
English
Education & Training
LDN Muscle Academy @ Third Space Canary
Unknown - ‘19
Level 3 Personal Trainer
London College of Fashion
Unknown - ‘17
MA Psychology for Fashion Professionals
Bologna Business School
Unknown - ‘15
Master of Management
London, UK