Vincent Jeanniard

Global TO: €1.4Bn | Reporting to CEO | Member of the Executive Committee >> Profit +15% despite low single-digit sales environment. Retail productivity per door +8% Enterprise-wide scope across the ExCom: drove commercial and regional strategies, optimised distribution and ensured cross-functional alignment across marketing, retail, supply chain, CRM and digital - P&L accountability across EMEA, Americas, APAC, Japan and Hospitality. Transversal oversight of China and Travel Retail. Covering 3,000+ POS across 90 markets - Architected a shift toward a client-centric, data-driven operating model: restructured regional teams, redefined governance and embedded new performance frameworks across all markets - Defined and executed growth priorities across all channels: retail productivity, digital acceleration, disciplined wholesale (Sephora) and B2B expansion - Deployed to Japan for 7 months as acting Brand President with full country accountability, combining strategic reset with hands-on operational execution to stabilise and reposition this key market

Premium Haircare | Global TO: €20m | Reporting to CEO >> Sephora roll-out outside NA. Digital +12% Mandated to structure and scale the global organisation, with an additional M&A advisory brief - Consolidated end-to-end global commercial strategy and distribution model (digital + B&M). Led global partnership with Sephora across USA/Canada -Built and led a cross-functional global team of 20 across commercial, marketing, digital and creative - Implemented global brand platform and marketing architecture to support international growth - Led due diligence and acquisition of La Bouche Rouge (luxury make-up). Implemented new leadership team

Intentional career pivot to build operational & entrepreneurial expertise outside of corporate structures - REFUGE Luxury Interior Design (Megève): Co-acquired and scaled the business (marketing, sales, finance, ops) of a €2.5m, 20-person luxury design firm. Successfully exited to investment partner in 2023 - VALLAT Luxury Real Estate (Annecy): Strategic mission as CMO to establish and lead marketing function for a €700m property portfolio across 12 agencies. Direct brand, content and sales activation experience

Managing Director position - Reporting to the CCO - Developed and implemented global Brand platform and all consumer-facing & trade marketing activities - Defined a new global ESPRIT positioning inspired by brand heritage with international agencies (NYC/LA/London) - Established robust global marketing campaigns to support collection launches in ecom/retail/wholesale - Focused strongly on digital (performance, SEO, SEA, display, social), CRM-insight (9.3M customer base) and traditional media - Upgraded consumer journeys on digital (new funnel, e-shop redesign, social, UX) and in stores (visual merchandising & retail tools) - Led a global omnichannel marketing team of 80 people: creative studio, coms, digital, VM, data/insight, trade and regional marketing - Marketing budget €90M

General Manager position - reporting to the SVP Beauty / COO - Defined and led global growth strategies across e-com, distributors, retailers and retail stores in collaboration with regions and global marketing - Supervised global sales with global network of distributors from contract to trade-marketing (ATL/BTL) - Accelerated digital: burberry.com and partnerships with Top 20 beauty e-retailers in the world - Implemented new ‘Burberry Beauty Box’ standalones and beauty corners in own fashion stores - Established trusted relationship with EMEA, Americas, APAC and corporate departments (finance, product, digital…)

While continuing the Dior role, promoted with a vision to reposition LVMH P&C (Dior/Givenchy/Guerlain/Acqua Di Parma/Pucci/ Fendi/Nude) as major UK player (#3) in close collaboration with each brand GM. Led the Shared Service Center (finance, HR, IT, operations) across brands.

Reporting to Europe GM, full P&L responsibility, member of the European Executive Committee - Developed & implemented Brand turnaround and digitalisation to drive market share growth - Upgraded to retail luxury model: decreased promotions & distribution while boosting e-com, retail excellence and higher profitability star products - Drove share of e-commerce (5% to 25%) through partnerships with key e-retailers (Harrods, Feelunique, Boots, Selfridges) and social-media - Re-positioned Brand image and increased top of mind: new advertising strategy, PR, and online/social. At POS, upgraded in-store UX with 80 renovations/year and training of 600 BAs - Developed One Dior strategy with Fashion: joint media, PR and events and premium retailers negotiations - Established rigorous processes and strict financial control to secure profit levels

Reporting to Brazil President I full P&L responsibility for strategic 2nd largest LATAM market I Member of Country’s Executive Committee - Launched new business models (Lancôme and Biotherm e-com, Sack’s/Sephora.com partnership, Biotherm in premium pharmacies,) while implemented modern commercial practices (sales productivity, trade marketing, category management) within perfumeries’ network (450 POS) - Strengthened image and awareness through 360˚ marketing activities - Established financial & administrative backbone (logistics, taxes, imports, and HR) to secure bottom-line while optimizing flows & resources - Led and motivated 110-member team, including workplace reengineering after years of instability

Reporting to Brand President. Responsible for global business strategy and deployment of newly acquired Japanese Brand (200 counters in department stores, 15 boutiques) - Created & rolled-out global business model (Launches/Catalogue/Retail/Communication/Pricing/Digital) to drive growth internationally - Led local implementation in 14 countries through coordination team, while managing International Education - Orchestrated Brand launches in China, Indonesia as well as USA relaunch in close collaboration with regions

Reporting to International Development Director. Led the deployment of Lancôme in the Region (300 D- stores, 1,500 BCs)

Operational business development: sell-in, sell-out, space negotiations, coop, merchandising, beauty advisors management and trade-marketing

Defined and implemented operational trade & marketing strategies (pharmacies/mass), owned full marketing mix and supervised team.

Implemented global Brand strategy with specific focus on new product development (global skus/world-wide branding/global packaging) and on the Durex global internet website.