Vincent Jeanniard

Managing Director / CMO

Managing Director & International Business Development with over 20 years of leadership experience on luxury beauty & fashion markets. Areas of expertise: - Omnichannel (Retail, Wholesale, E-com) - Luxury goods - P&L responsibility with focus on on commercial development, distribution, marketing and operations - Commercial and marketing strategy including go-to-market and change management - Brand and campaign management - Digital marketing (performance, SEO, SEA), social media and clienteling/CRM - Leading and coaching managers in various locations and cultures to build energised and effective teams - International (worked and lived in Europe, Asia, America) and TR

Previous Brands
Parfums Christian Dior
SSL International - Durex France
Work Experience
Chief Marketing Officer I Entrepreneurship
Feb ‘19 - Now

VALLAT I Luxury Real Estate I Annecy I Dec 2021-Dec 2022 Chief Marketing Officer - Strategic mission overlooking all marketing activities supporting luxury property portfolio, a network of 12 agencies and a 5* Residence in Méribel (Antarès) - Established overall Brand platform and product mix to raise perception and awareness - Developed content, campaigns & communication strategy I Traditional (media/PR) I Digital (web/social/SEA/SEO) - Initiated luxury UX framework, including CRM model (Hubspot solution) REFUGE I Interior Design I Megève I Feb 2019 - Present Co-Owner & CEO - Set up the complete acquisition process of the company with investment partner - Transformed the business model around three core activities: interior design, renovation, decoration - Led the business development : strategy, marketing, sales, partnerships, finance, digital, UX - Sold the company to new investors in Jun 2022, but currently still involved in business development

SVP Global & Digital Marketing
Apr ‘17 - Dec ‘18

Managing Director position - Reporting to the CCO - Developed and implemented global Brand platform and all consumer-facing & trade marketing activities - Defined a new global ESPRIT positioning inspired by brand heritage with international agencies (NYC/LA/London) - Established robust global marketing campaigns to support collection launches in ecom/retail/wholesale - Focused strongly on digital (performance, SEO, SEA, display, social), CRM insight (9.3M customer base) and traditional media - Upgraded consumer journeys on digital (new funnel, e-shop redesign, social, UX) and in stores (visual merchandising & retail tools) - Led a global omnichannel marketing team of 80 people: creative studio, coms, digital, VM, data/insight, trade and regional marketing - Marketing budget €90M

Vice President Global Business Development & Digital I Beauty
Sep ‘13 - Mar ‘17

General Manager position - reporting to the SVP Beauty / COO - Defined and led global growth strategies across e-com, distributors, retailers and retail stores in collaboration with regions and global marketing - Supervised global sales with global network of distributors from contract to trade-marketing (ATL/BTL) - Accelerated digital: burberry.com and partnerships with Top 20 beauty e retailers in the world - Implemented new 'Burberry Beauty Box' standalones and beauty corners in own fashion stores - Established trusted relationship with EMEA, Americas, APAC and corporate departments (finance, product, digital…)

Managing Director Beauty UK & Ireland
Mar ‘09 - Aug ‘13

While continuing the Dior role, promoted with a vision to reposition LVMH P&C (Dior/Givenchy/Guerlain/Acqua Di Parma/Pucci/ Fendi/Nude) as major UK player (#3) in close collaboration with each brand GM. Led the Shared Service Center (finance, HR, IT, operations) across brands.

General Manager Beauty UK & Ireland
Feb ‘08 - Feb ‘09
Parfums Christian Dior

Reporting to Europe GM, full P&L responsibility, member of the European Executive Committee - Developed & implemented Brand turnaround and digitalisation to drive market share growth - Upgraded to retail luxury model: decreased promotions & distribution while boosting e-com, retail excellence and higher profitability star products - Drove share of e-commerce (5% to 25%) through partnerships with key e retailers (Harrods, Feelunique, Boots, Selfridges) and social-media - Re-positioned Brand image and increased top of mind: new advertising strategy, PR, and online/social. At POS, upgraded in-store UX with 80 renovations/year and training of 600 BAs - Developed One Dior strategy with Fashion: joint media, PR and events and premium retailers negotiations - Established rigorous processes and strict financial control to secure profit levels

Brazil General Manager Luxury Product Division
May ‘06 - Jan ‘08

Reporting to Brazil President I full P&L responsibility for strategic 2nd largest LATAM market I Member of Country's Executive Committee - Launched new business models (Lancôme and Biotherm e-com, Sack's/ Sephora.com partnership, Biotherm in premium pharmacies,) while implemented modern commercial practices (sales productivity, trade marketing, category management) within perfumeries' network (450 POS) - Strengthened image and awareness through 360˚ marketing activities - Established financial & administrative backbone (logistics, taxes, imports, and HR) to secure bottom-line while optimizing flows & resources - Led and motivated 1 10-member team, including workplace reengineering after years of instability

Shu Uemura International Development Director
Jul ‘03 - May ‘06

Reporting to Brand President. Responsible for global business strategy and deployment of newly acquired Japanese Brand (200 counters in department stores, 15 boutiques) - Created & rolled-out global business model (Launches/Catalogue/Retail/ Communication/Pricing/Digital) to drive growth internationally - Led local implementation in 14 countries through coordination team, while managing International Education - Orchestrated Brand launches in China, Indonesia as well as USA relaunch in close collaboration with regions

Lancôme International I Coordination Manager Asia-Japan
Sep ‘01 - Jun ‘03

Reporting to International Development Director. Led the deployment of Lancôme in the Region (300 D- stores, 1,500 BCs)

Area Manager Continental Europe
May ‘00 - Aug ‘01

Operational business development: sell-in, sell-out, space negotiations, coop, merchandising, beauty advisors management and trade-marketing

Marketing Director France (Paris)
May ‘98 - Apr ‘00
SSL International - Durex France

Defined and implemented operational trade & marketing strategies (pharmacies/mass), owned full marketing mix and supervised team.

International Brand & Digital Manager (London)
May ‘95 - Apr ‘98
SSL International - Durex France

Implemented global Brand strategy with specific focus on new product development (global skus/world-wide branding/global packaging) and on the Durex global internet website.

French - Native
English - Fluent
Portuguese - Fluent
Spanish - Basic
Education & Training
MBA Institute
‘90 - ‘95
International Business
Paris, France