Vincent Jeanniard

- Jan 2024-April 2024: Global GM for premium haircare brand Fable & Mane. Leading all global Commercial, Marketing and Product activities from strategy to hands-on implementation. Established Middle-Management structure and processes a part of mission. Reporting to CEO - Sept-Dec 2023: Global CMO for Fable & Mane. Set-up future-proof Brand positioning, established new marketing strategy from 360° to GTM, reviewed investment priorities, developed London and North America teams. Reporting to CEO. - Jul-Sept 2023: orchestrated successful acquisition of luxury beauty brand La Bouche Rouge by private investor BBG. Ran full due diligence, set-up strategic financial and commercial projections, won case in front of major private equity group, established new structure including executive team. Member of new Comex.

Vallat I Luxury Real Estate I Annecy I Dec 2021-Dec 2022 CMO - Strategic mission overlooking all marketing activities supporting luxury property portfolio, a network of 12 agencies and a 5* Residence in Méribel (Antarès) - Established overall Brand platform and product mix to raise perception and awareness - Developed content, campaigns & communication strategy I Traditional (media/PR) I Digital (web/social/SEA/SEO) - Initiated luxury UX framework, including CRM model (Hubspot solution) Refuge I Interior Design I Megève I Feb 2019 - Present CEO - Set up the complete acquisition process of the company with investment partner - Transformed the business model around three core activities: interior design, renovation, decoration - Led the business development : strategy, marketing, sales, partnerships, finance, digital, UX - Sold the company to new investors in 2022, but currently still involved in business development

Managing Director position - Reporting to the CCO - Developed and implemented global Brand platform and all consumer-facing & trade marketing activities - Defined a new global ESPRIT positioning inspired by brand heritage with international agencies (NYC/LA/London) - Established robust global marketing campaigns to support collection launches in ecom/retail/wholesale - Focused strongly on digital (performance, SEO, SEA, display, social), CRM-insight (9.3M customer base) and traditional media - Upgraded consumer journeys on digital (new funnel, e-shop redesign, social, UX) and in stores (visual merchandising & retail tools) - Led a global omnichannel marketing team of 80 people: creative studio, coms, digital, VM, data/insight, trade and regional marketing - Marketing budget €90M

General Manager position - reporting to the SVP Beauty / COO - Defined and led global growth strategies across e-com, distributors, retailers and retail stores in collaboration with regions and global marketing - Supervised global sales with global network of distributors from contract to trade-marketing (ATL/BTL) - Accelerated digital: burberry.com and partnerships with Top 20 beauty e-retailers in the world - Implemented new ‘Burberry Beauty Box’ standalones and beauty corners in own fashion stores - Established trusted relationship with EMEA, Americas, APAC and corporate departments (finance, product, digital…)

While continuing the Dior role, promoted with a vision to reposition LVMH P&C (Dior/Givenchy/Guerlain/Acqua Di Parma/Pucci/ Fendi/Nude) as major UK player (#3) in close collaboration with each brand GM. Led the Shared Service Center (finance, HR, IT, operations) across brands.

Reporting to Europe GM, full P&L responsibility, member of the European Executive Committee - Developed & implemented Brand turnaround and digitalisation to drive market share growth - Upgraded to retail luxury model: decreased promotions & distribution while boosting e-com, retail excellence and higher profitability star products - Drove share of e-commerce (5% to 25%) through partnerships with key e-retailers (Harrods, Feelunique, Boots, Selfridges) and social-media - Re-positioned Brand image and increased top of mind: new advertising strategy, PR, and online/social. At POS, upgraded in-store UX with 80 renovations/year and training of 600 BAs - Developed One Dior strategy with Fashion: joint media, PR and events and premium retailers negotiations - Established rigorous processes and strict financial control to secure profit levels

Reporting to Brazil President I full P&L responsibility for strategic 2nd largest LATAM market I Member of Country’s Executive Committee - Launched new business models (Lancôme and Biotherm e-com, Sack’s/Sephora.com partnership, Biotherm in premium pharmacies,) while implemented modern commercial practices (sales productivity, trade marketing, category management) within perfumeries’ network (450 POS) - Strengthened image and awareness through 360˚ marketing activities - Established financial & administrative backbone (logistics, taxes, imports, and HR) to secure bottom-line while optimizing flows & resources - Led and motivated 110-member team, including workplace reengineering after years of instability

Reporting to Brand President. Responsible for global business strategy and deployment of newly acquired Japanese Brand (200 counters in department stores, 15 boutiques) - Created & rolled-out global business model (Launches/Catalogue/Retail/Communication/Pricing/Digital) to drive growth internationally - Led local implementation in 14 countries through coordination team, while managing International Education - Orchestrated Brand launches in China, Indonesia as well as USA relaunch in close collaboration with regions

Reporting to International Development Director. Led the deployment of Lancôme in the Region (300 D- stores, 1,500 BCs)

Operational business development: sell-in, sell-out, space negotiations, coop, merchandising, beauty advisors management and trade-marketing

Defined and implemented operational trade & marketing strategies (pharmacies/mass), owned full marketing mix and supervised team.

Implemented global Brand strategy with specific focus on new product development (global skus/world-wide branding/global packaging) and on the Durex global internet website.