Samah Bouhabila

Store Manager

I’m a seasoned retail manager with 10 years of experience, excelling in high-end boutiques. Expertise includes customer service, visual merchandising, and sales strategies. Fluent in French, English, and Arabic, I adapt seamlessly to dynamic retail environments.

Previous Brands
Canada Goose
Estin & Co
Work Experience
Store Manager - Flagship
Mar ‘22 - Jan ‘24
Canada Goose

Recruit, hire, train and coach over 30 staff members on customer service skills, product knowledge, selling techniques; VM standards: focusing on skill development and performance. Developed and implemented innovative sales strategies resulting in a 32% increase in annual revenue YOY and 14% increase over target. Effectively managed P&L of the store, optimizing revenue, controlling expenses, and ensuring overall profitability. Oversaw people management of wholesale accounts in Paris (team up to 10 people): recruit, hire, train and coach employees; set monthly targets; follow up on goal settings and achievements; performance reviews; incentives.

Assistant Store Manager - Experience
Nov ‘19 - Mar ‘22
Canada Goose

Opened first flagship in France - third in EMEA. Assisted in daily boutique management, including scheduling; payroll; training; deliveries; performance reviews etc... Trained and mentored new employees, contributing to a high-performing team. Organized exclusive events for VIP clients, strengthening brand relationships and loyalty through collaboration with Marketing. Participated in various other store openings in EMEA through physical or remote onboardings as well as on site presence to lead & accompany new teams. Member of Inclusion Advisory Council (2020-2023): 15 members chosen across the globe by CEO and Executive team; act as thought leaders and advisors on inclusion matters within employee community.

Assistant Head Coach - Women & Kids
Jun ‘18 - Nov ‘19

Managed store staffing, including scheduling, hiring, and training of new employees. Actively participated in World Cup 2018 and World Cup 2019 events to drive traffic to store & increase revenue. Led the fastest growth in Women categories across all national stores over fiscal year period through more elevated service & focus on VM strategies to highlight products.

Jul ‘15 - Jun ‘18

Assisted in leading a team of 15 staff members and drive business of Menswear department. Evaluated employee performance and provided regular feedback to ensure goals and objectives were met. Collaborated with cross-functional teams to identify and resolve conflicts, resulting in improved team dynamics. Part of a management team to drive up to 65 employees and a business of 40M€ a year.

Sales Associate
Oct ‘14 - Jun ‘15

Part of Womenswear team - advised customers, presented new collections. In store trainer: delivered product & brand trainings to the store team (60 to 70 people)

Assistante polyvalente
Jun ‘13 - Oct ‘14
Estin & Co

Provide administrative support to executives, including managing calendars, scheduling meetings, and coordinating travel arrangements. Provide administrative support to executives, including managing calendars, scheduling meetings, and coordinating travel arrangements. Prepare and edit correspondence, communications, presentations, and other documents. Screen and direct phone calls and distribute correspondence. Manage and prioritize multiple tasks and projects simultaneously, ensuring deadlines are met. Coordinate and oversee special projects and events as assigned. Conduct research and compile data to prepare reports and presentations. Act as the point of contact between executives and internal/external stakeholders. Handle sensitive and confidential information with discretion. Anticipate the needs of executives and proactively address issues before they arise. Perform other duties as assigned to support the efficient operation of the executive office.

French - Native
English - Fluent
Arabic - Work Proficiency
Guillaume Lahaye
Direct manager - Assistant Store Manager, Burberry
Jul 2015 - Jun 2018

I had the pleasure of working with Samah. she quickly made the difference in terms of quality of service, autonomy, passion for the house and the world of luxury. obtaining a supervisory role. I was able to see her first steps in management, support and coaching of teams. I highly recommend her skills and her motivation.

Loren Pearce
Worked in the same company but different group - Manager E-Commerce, Canada Goose
Mar 2022 -

I had the pleasure of working alongside Samah at various points throughout my career at Canada Goose. She is a strong leader, capable of inspiring action, provoking thought and bringing the energy! Samah is a true all-rounder and I'm excited to see where her career takes her. She would be an asset to any organization.

Stephanie Holmes
Worked in the same company but different group - EMEA VM Senior Manager , Canada Goose
Mar 2022 -

I had the pleasure of working with Samah for four years at Canada Goose. She is an extraordinary leader and her passion for the consumer is infectious. I could always count on Samah for inspiration, insight and help initiating change. During her time at Canada Goose, she exemplified her role and responsibilities and would be a highly valued team member to any company.

Marie da Silva
Worked in the same group - Assistant Store Manager, Canada Goose
Mar 2022 -

During almost 4 years, Samah was a not only my supervisor but my mentor. She helped me to evolve, to develop my skills. She take care of human side to permet to ensure the well-being of her team. She gives a lot of importance to the values, and this makes her a human manager with a clear vision of the business at the same time.

Education & Training
Université Sorbonne Nouvelle
‘10 - ‘12
Paris, France