Marketing and communications professional with an extensive luxury fashion and media background, passionate about creating experiences and telling stories for brands across the world through effective and authentic marketing, communications, PR and events. Focused on the strategic and creative development of brands across lifestyle, media and the luxury fashion sector - I have a 360 approach to what I do. Working with brands, and connecting them with audiences through authentic storytelling, memorable experiences and original content, I have worked across varied and versatile industries, covering multiple disciplines, to deliver authentic, brand-building communications strategies, cohesive end-to-end campaigns and incredible events.
Reported directly to CEO and Executive Creative Director Developed and executed marketing / communications strategies for all brands within GAY TIMES Group Brands included: in-house creative agency (GTX), GAY TIMES Magazine, online content (GAYTIMES.co.uk) and global philanthropic / charity initiative (Amplifund) Management of all PR, events and communications for GT Group Press releases, influencer and celebrity engagement, large-scale awards (GAY TIMES Honours), industry events, private dinners, etc.
Managed global projects from events to PR / marketing campaigns, seasonal campaign / e-commerce shoots and gifting Managed event budgets and timelines for global satellite offices Sat within Global Brand Creative team
Defined and executed Marketing and PR strategy for UK, European and US markets, with regular travel between regions Worked with influencers and celebrity talent for social media campaigns, events and fashion shows Reported directly to Head of Marketing, with two direct reports
Reported to Head of Global Marketing, based in Global HQ (London) Managed Global Marketing calendar Communicated global marketing strategy to regional comms teams and satellite offices with strategic approach for individual markets Supported on seasonal campaign shoots and shows / installations Managed all creative briefs / requests
Assisted globally recognised fashion brands on marketing, events and PR support Supported on events from London Fashion Week, London Collection: Mens (London Fashion Week: Men's) and The Fashion Awards