Devarun Ghosh

Innovator - Strategist - Marketer With 15+ Years of Global career developed In B2C & B2B

International experience of more than 15 years of value creation in diverse consumer-oriented markets Solid track record in strategic steering of B2C & B2B businesses Passionate about cross-functional stewardship Aspirant for global leadership roles Global education pedigree

Previous Brands
Marico Limited
Procter & Gamble
Work Experience
Marketing Director, BASF Personal Care Solutions
Jun ‘18 -

• Led & built a diverse team of 10 marketing professionals across US, France, China & Germany • Reshaped regional market development strategy around sustainable product innovation, complementary digital offerings and open innovation partnerships in partnership with cross-functional stakeholders • Sponsored more than 70 innovation projects – incremental & disruptive by design, deployed across categories with global scope, resulting in incremental topline ~ €150M • Prioritized and evaluated Merger & Acquisition opportunities in Brazil, Japan, China across value chain

Senior Business Consultant
Aug ‘17 - May ‘18

- Analyzed future portfolio development for BASF's 'nutrition and care’ business (~7 Bn Euro) - Developed strategic growth plans for key business divisions (esp Care Chemicals) & regional priorities (esp Asia)

Senior Innovation Manager
Jan ‘15 - Jun ‘17
Marico Limited

- Developed new products for brand Parachute that sustained $20M business in GCC: profiled consumer needs and identified portfolio gaps - Delivered a successful renovation for styling brand HairCode in Egypt: defended ~60% market share in core and expanded into adjacent categories - Designed the market entry & business strategy in new markets ($2M) - Pakistan & Morocco

Manager, Category innovation & Brand design
Jan ‘13 - Oct ‘14

- Developed the marketing mix for a new haircare product range under L’OREAL PARiS (+3% market share in 6 months) - Crafted winning value propositions for GARNIER skincare line extensions in Thailand (#1 in whitening) & Indonesia (+12% topline) - Leveraged global brand resources & local market needs to fuel disruptive & affordable innovation: brand MAYBELLINE outpaced make-up category growth in India by 12% in 2014

Global Open Innovation Project Lead
Jul ‘09 - Nov ‘11
Procter & Gamble

- Open Innovation (Connect & Develop) to step change innovation productivity (faster, cheaper, better) - Breakthrough partnership on imaging technology for beauty care with Intellectual Property - Global project management with internal and external stakeholders to define capability cost, technical success criteria, innovation risk & commercial applications

Global product development manager
Sep ‘08 - Nov ‘11
Procter & Gamble

- Designed and delivered product value propositions that exceeded topline targets in Asia with horizontal, vertical portfolio expansions & emerging market entries - Cross functional collaboration in product launches: implemented consumer insights in Go-To-Market executions - Reframed value propositions to address trial barriers/ drive repeat purchase by designing above-the-line product campaigns and in-store product demonstrations

Arabic - Basic
Bengali - Native
English - Fluent
German - Work Proficiency
German - Basic
Hindi - Fluent
Japanese - Basic
Education & Training
‘12 - ‘12
Indian Institute of Technology, Bombay
‘03 - ‘08
M.Tech & B.Tech
Cologne, Germany