Richard Cho
Experienced Client Service Director with a demonstrated history of working in the global experiencial marketing and advertising industry. A strong background of the professional Olympic Games Marketing and Operation for Samsung. Skilled in Space and Retail Strategy, Integrated Marketing, Press Kits, Event Management, and Media Relations. A global marketing professional with a Bachelor of Architecture (B.Arch.) focused in Architecture from Rhode Island School of Design.
As the head of Europe retail business in Europe, manage the Europe retail activation for all EU subsidiaries by developing a European retail strategy and guideline to maximize the business performance with the data-driven retail marketing, B2B and DTC in-Store marketing + Retail management • European business governance / Manage Retail Activation under the one guideline • D2C & B2B Partner Experience and Event marketing • Liaison with HQ and Regional HQ for local business performance • Retail Universe and Data driven retail marketing for RM • Set KPI and Track the record of each country performance • Brand Showcase, Online / Offline Consumer experience at flagship stores (Samsung KX, SES, SIS)
Samsung PyeongChang 2018 Olympic Office - Head Operation - IOC/OCOG Liaison / Right Activation - Olympic Marketing Operation - Olympic Showcase, Olympic Phone - Access control & Restriction guideline - VIP Protocol & Hospitality
Right Activation & Rio 2016 Communications - Right Activation - Rio 2016 Communications - Brand Protection - Marketing guideline & approval - IOC project management - Protocol
[Samsung Mobile Partnership Marketing] • Responsible for business development of Samsung Mobile Marketing (Industry leading partnership Marketing) • Strategy and activation planning for Rio 2016 Olympic Games Partnership with TOP partners (VISA, Coca Cola) [Samsung SerifTV Europe Product Launch & Channel Strategy] • Responsible for Go-To-Market strategy planning with global network companies (Europe Market) • Serif TV Europe Launch event with The Bouroullec Studio at London Design Festival 2015 • Partnership development with the world leading life-style furniture retailers (UK, France, Sweden)
• Responsible for Samsung Portugal business • Establish Cheil Portugal business structure, team, operation manual • Drive local business operation and sales for Portugal office
MANAGING DIRECTOR, Head of Cheil Portugal Cheil Europe LTD, Lisbon, Portugal April 2014 – October 2014 (Dispatched) • Responsible for Samsung Portugal business • Establish Cheil Portugal business structure, team, operation manual • Drive local business operation and sales for Portugal office BUSINESS DIRECTOR Europe Marketing & Retail Business Operation Cheil Europe LTD, London, UK October 2012 – April 2014 (Dispatched) Europe RX (Retail Experience) Operation • Coordinate RX marketing communications among Cheil European Offices (9 offices) • Europe Samsung retail design principle development and governance (Brand shop, Retail store solution) • Full responsible for Mobile Operator stores in partnership with Samsung Europe Business Operation • Manage European projects in collaboration with Cheil Europe office and Samsung Europe HQ and support in senior client communication regarding the top line decision making • Europe global strategy planning and management directly reporting into Europe President in Marketing communication, Sale target and a new business development • Manage EU Creative award and Cannes project (12 Cannes Lions awarded in Cheil Europe, 2013)
Sports Marketing, LOCOG & Olympic Stakeholder relations, Right management
Marketing communication, MPR launching & Media relations, Experiential, Exhibitions, Retail communications
CPR (Philips, Lockheed Martin, Dow Corning, Schindler), PR event
Exhibitions(IFA, CES, MWC), Booth, Space planning, Marketing communication, Design guideline development, Clients service
Richard was a great boss who took care of his staff in great detail, ensuring they were setup for any role/project along with supporting them in difficult conversations/situations that required his vast experience to navigate. In project time, Richard leveraged a fountain of incredibly useful knowledge & experience to navigate difficult project/stakeholder landscapes. His diligence when working with clients & suppliers awarded him many commendations, as well as consistent repeat business. Richard, as a person, is a strong individual with an ability to understand personal/job issues at a deeper level ensuring his staff fell useful, respected and committed to working for him.