Social Media & Brand Content Strategist with 5+ years of experience engineering high-impact digital campaigns for 60+ global brands, including L'Oréal, M·A·C, Marc Jacobs Fragrances, and top-tier K-Beauty lines. Proven track record of producing 500+ social-first assets yielding 5M+ organic views across multi-platform ecosystems. Combining premium creative storytelling, Al-driven content automation (Tavus), and performance insights (GA4) to systematically scale brand visibility, foster community engagement, and drive measurable audience conversions.
Drove high-intent physical foot traffic across Instagram, TikTok, and Google Business channels, successfully converting digital impressions into documented in-store visits, including long-distance customer acquisition from major UK hubs (Manchester) Orchestrated the end-to-end content engine—from creative ideation and cinematography to post-production and performance analytics—using audience insights to maximise local brand discovery Amplified local SEO ranking and social proof by engineering a targeted customer review campaign, accelerating Google acquisition metrics to attract a highly diverse demographic
Scaled brand visibility by driving 4M+ views, 55K+ follower growth, and 40K+ engagements across a high-impact omnichannel ecosystem (Social & Email) Optimised high-funnel content for educational programmes, launches, and webinars, leveraging A/B testing and audience insights to capture a 30% surge in conversions Orchestrated a year-long educational series by onboarding 12 global industry experts, directly capitalizing on their authority to drive audience growth and pipeline lead generation
Secured university-wide student enrollments across both Canterbury and Medway campuses by launching social-first campaigns (18K+ views) that successfully converted cross-disciplinary offer-holders into registered University of Kent students Co-authored scripts and served as the foundational digital twin for a Tavus Al initiative, creating an automated video asset that replicates personal mannerisms to scale marketing communications while preserving brand voice Integrated GA4 analytics and native platform insights to decode audience behaviour, systematically optimising content strategies to boost engagement and maximise campaign ROI for future rollouts
Engineered an integrated paid, social, and content marketing strategy that drove a 50% increase in sales and doubled brand reach Accelerated digital acquisition by deploying SEO-led content strategies, scaling website traffic by 25% and social engagement by 30% Combined real-time CTR, conversion, and traffic KPIs via performance dashboards to dynamically optimise campaigns and maximise marketing ROI
Produced 500+ high-performing, social-first assets for 60+ Tier-1 global brands—including L'Oréal, Marc Jacobs Fragrances, and top K-Beauty lines—generating 5M+ organic views Architected end-to-end creator campaigns from conceptual brief to final delivery, translating complex corporate brand objectives into high-converting, platform-native storytelling Elevated average campaign engagement metrics by 46% by integrating real-time social listening, audience insights, and continuous creative optimisation Leveraged exclusive invitations to premium brand PR events, product launches, and pop-ups to capture real-time experiential content, organically driving audience engagement and strengthening industry relationships