With a strong background in sustainable fashion, I've co-founded a high couture brand and partnered on projects promoting sustainability through art. My experience includes creating impactful visuals and advocating for conscious consumption, bringing a unique perspective to retail environments.
•Ensured the consistency of the store’s visual identity •Actively contributed to the development and implementation of the Communication & Visual Merchandising department’s action plan to support long-term growth and profitability. •Planned, installed, and evaluated in-store communication materials (signage, POS displays) to enhance product presentation. •Assisted in the creation and execution of store communication strategies aimed at improving the shopping experience. •Ensured communication materials adhered to high standards of quality, simplicity, cost-efficiency, and sustainability. •Conducted active market research on communication and commercial design practices to inspire and propose innovative ideas.
• Conducted research on the high volume of textile waste produced by the fashion industry, focusing on the 97 million tons of annual waste, including 18 million tons of leftover textiles. • Co-founded a high couture brand that challenges conventional norms by creating high fashion pieces from reclaimed textiles, promoting sustainability and redefining luxury. • Designed and created dresses from leftover textiles, emphasizing the potential of sustainable fashion. • Developed the brand identity, packaging, and advertising materials to raise awareness about fashion waste and promote sustainable consumption. • Organized an advertising campaign featuring billboards that highlighted the massive annual waste produced by the fashion industry, aiming to shock and educate the public. • Conducted professional photoshoots showcasing models wearing the high couture dresses, demonstrating the aesthetic appeal and viability of sustainable fashion. • Aimed to spark a revolution in consumer mindset, encouraging people to reconsider their consumption habits and adopt a more environmentally-friendly approach to fashion.
• Conducted extensive research on the history of Kilmainham Mill, transforming it from an abandoned structure into a source of inspiration. • Created wearable art (brooches, veils, and rings) using natural materials sourced from Kilmainham Mill and its surroundings. • Organized and executed a professional photoshoot to advertise the wearables, capturing the essence of the project. • Authored a meticulously curated book detailing the research, creation process, photoshoot, and aims of the project, titled "Forgotten Remnants." • Designed the scenography for an exhibition, showcasing the wearable pieces and symbolizing the mill's transformation from neglect to revival. • Promoted eco-friendly fashion and sustainability, reviving Kilmainham Mill's legacy through innovative design and conscious consumption.
• Collaborated with Bureau+ and FM104 Radio to create impactful visuals for the identity of the radio
• Participated in the "Hello Future" project, offering a positive vision of the future through personal artistic expression. • Designed a zine that captured a range of emotions including daring, resistance, rage, love, and eagerness, depicting the inevitable change for the better. • Utilized Riso printing techniques to produce the zine, showcasing a unique perspective on what lies ahead. • Explored themes of future optimism and transformation, presenting an artistic narrative that inspires hope and resilience.
Ignited young minds with hands-on painting and graphic design mentorship, crafting bespoke lesson plans to cultivate creativity, collaboration, and individual growth. Spearheaded community art events, spotlighting students' talents and championing the vital role of art education.
Elevated students' English proficiency through engaging practice sessions and curated cultural activities, fostering both linguistic fluency and a deep appreciation for English culture.
Dedicated English teacher specializing in playful learning. I passionately guide children through engaging educational activities, using art and illustration to enhance their language skills in a fun and interactive manner.
Moroccan reality TV show featuring visual artists.