Natalia Zgurovska

Overseeing 5 zones / 120 DTS stores In charge of 5 activities, reporting to CEO - Global Buying (team of 5) - Collection Merchandising: RTW, Footwear, LG, Accessories, Eyewear (team of 6) - Visual Merchandising (team of 3) - Product Planning (team of 5) - Product Development (team of 17)

Paris Multibrand Concept Store

In charge of development of ready-to-wear category worldwide (116 stores, 6 merchandisers) Defining the strategy for development of the category, product needs, positioning vs market and competition Collaborating with collection merchandiser and design team on the structure of the collection, functionality, range, price positioning Buying: building core offer and coordinating buys for zones Putting in place and assuring marketing and training tools for RTW Working closely with supply chain to ensure product launches, flow of merchandise, replenishment and reorders Budgeting, sales reports, KPI’s for the zone teams Working closely with CRM, Retail Operations, Events and Press teams to develop the category

In charge of the collection buying and development of ready-to-wear category through the region’s network: 16 countries, 50 stores - Buying: OTB and budget preparation, buying an optimal range and assortment for each store across the region, taking into account country and clients specifics - Network animation: presence in stores up to 30% of time animating the team, VM, product performance and client analysis - Collaborating with client department for a continuous insight of the client base (local and non-local), targeting recruitment, seasonal retention rates, units and TO per transaction - Organization and coordination of the collection pre-selling events, trunk shows in the top stores of the Zone - Working with other product merchandisers (leather goods, shoes, accessories) during the buying and throughout a season to assure compatibility of the products in term of style and silhouette - Working closely with supply chain to ensure product launches, merchandising flow, replenishment and reorders to maximize the sell through - Taking care of Made-to-Order requests for the top clients - Compiling sales reports, setting KPI’s for the country and store teams - Providing the Central Merchandising and Product Marketing teams with qualitative feedback (design, market needs, trends, competitive dynamic) - Coordinating VM of the RTW displays in collaboration with Zone VM team - Executing the seasonal training (4 sessions per year, 100 participants) for the Zone network

In charge of Women's and Men's Ready to Wear for the North Europe network (30 stores, 6 countries) - OTB, Budgets - Buying of the Collection (6 buying sessions per year) - Collaboration with Supply Chain, Rebalancing of the collection - Zone collection trainings - Market visits - Strong involvement in the client events

- In charge of successful entering of Ukraine market, opening and operating the global store (400m²) and LV Ukraine support office, full recruitment of the team (35 FTE’s in store and office) and external services - Setting up the operation in conformation to all local security standards, tax matters, import duties - Managing commercial relations with owners of premises (long term lease), performing payments within pre-defined limits, signing documentation - Ensuring reaching the Store’s budget, Team KPI’s and Sell Through on the seasonal products. Average 25% growth YTY from the year of opening till 2010. Effectively overpassed “crisis year” with no decrease in sales. - Managing a store team of 30FTE’s: hiring, training, evaluation (KPI’s), motivation, supervision, control, compensation negotiations, carrier path building and internal promotion - Collaborating with Client Manager and PR to recruit and retain clients, personally working with over 50 VIC clients. - Coordinated seasonal product and service trainings. With the team of in-store managers, followed up the service training - Additional project: RTW buying for E Europe stores (Moscow Stoleshnikov, Moscow GUM, Ekaterinburg and Kiev)

Retail: - Taking active part in development of first Luxury Retail Zone in Kiev (current location of LV, Gucci, Cavalli, Burberry, YSL) - Coordinating the re-opening of YSL monobrand in September 2005 (store renovation, team, collection buying) - Coordinating conception, renovation and initial set up of concept multibrand store “Passage 15”: negotiation with the key brand (Marc Jacobs, Chloe), structuring the full brand mix around the major brands (RTW, shoes, accessories) - Overseeing opening of the 2nd lines multibrand (Marc by Marc, See by Chloe, Diane von Furstenberg, Y-3) Buying & Merchandising: - Defining selection and buy strategy for up to 15 group’s brands (YSL, Prada, Sergio Rossi, Marc Jacobs, Chloe, Denim and new designers); preparing seasonal buying budgets, building the final offer during buying according to the market’s specifics, ensuring right mix of products in the stores Marketing & PR: - Setting up Company’s Marketing and PR department, Formalizing Group’s Strategy & vision - Coordinating collaboration with local press and press offices of franchised brands - Being in charge of all Group’s events HR for Retail network: - Recruiting and continuous training of Sales Teams (a total recruitment of over 100SAs) - Development of the Effective compensation packages