Beatrice Limouzineau

Leadership of a cross-cultural team of 15 based out of France, Germany and Benelux. Areas of responsibility: -Marketing -Product Innovation -E-commerce -Education/Training .

Total Business: £ 20M Sales, 150 employees Management of a cross-cultural and cross-functional team of 10 + full P&L ownership Scope of responsability covers: -In-store Activations, Visual Merchandising and Brand Events -Private clienteling with special focus on HNWI infiltration strategy: segmentation approach, data acquisition and development, -Communications (including ATL media, PR and influencer strategy). KEY ACHIEVEMENTS IN ROLE: 1. Focus on clienteling: Client database growth: + 20% vs PY in Italy, + 30% vs PY in Spain Retention rate: + 8ppts growth vs PY Reactivation of Lapsed & Dormants respectively 9% & 2% 2. Focus on talent retention and capability growth Ongoing coaching and mentoring Encouraged synergies between both markets to elevate team skills All team members' performance rating end of 2022 was either on par or superior to PY

Responsible for the full 360 marketing mix of the champagne brand Moët & Chandon for the UK market (1st European market, 3rd globally for Moët Hennessy (LVMH Group)). - Full ownership of P&L - Team management: 3 direct reports (coaching, mentoring, development) - Responsible for the yearly brand plan from defining a strategic vision to multi-channel implementation with high ROI and brand repositioning ( brand activation and experiences in on-trade, off-trade, e-retail) - Paid media: planning and media buying across all channels: cinema, out-of-home, video on demand (VOD), digital, social, press - Owned and earned media: CRM database building, community management of organic social channels, influencer strategy - Creation of digital communication campaigns based on strong story-telling that resonate with locally relevant culture or consumer insights. - Small to large scale brand owned events creation and management (30+ people to 2000+ people). - Strong influencing skills at all levels of an organisation (global brand team, internal stakeholders across Sales, Finance, Trade Marketing). KEY ACHIEVEMENTS IN ROLE: 1. Repositioned the brand elevating its desirability perception to win in 'worth paying more for' and position it as aspirational and culturally relevant again. 2. Winning a 4-year partnership as official champagne of Royal Ascot after more than a decade of Bollinger champagne brand. 3. Opened first-ever Moët & Chandon concession (retail & bar) 'London Calling' in Selfridges with data capture of clients. In 3 months, client database more than doubled. 4. Pioneered world first 2-year pilot test to assess profitability model of a dedicated Moët & Chandon wall bay with interactive touch screen in 26 of Sainsbury's supermarket retailer's top stores. 5. Launched the first-ever Moët Summer House : 3-day consumer event in the heart of London, 2100 visitors, 60 pieces of coverage, 1.3M earned reached and over 9M impressions.

Responsible for developing the global marketing strategy and through-the-line marketing and digital assets for the Ultra Premium and Prestige range of Chivas Regal (18YO, Ultis, 25YO, The Icon, Mizunara). - Team management of 3 direct reports - Led to launch and rollout across 29 markets globally Chivas Regal Ultis - Responsible for the packaging revamp of Chivas 18YO: new brand world, packaging restage, pipeline of seasonal giftpacks, new supporting drinks strategy etc. - Responsible for defining the global strategy and supporting assets/tools for markets to grow the portfolio including defining the global product placement strategy across various media networks.

Responsible for developing and implementing the Innovation 3 year pipeline strategy for Greater China (China, Taiwan and HK) in excess of 50M GBP working closely with Global Brand Teams, in-market GMs and MDs (including Moet Hennessy JVs), 3rd party agencies. With a team of 2 direct reports, I focussed my efforts on: 1. Growing capability across the region through coaching, understanding existing gaps and blockers to success within teams. 2. Driving the premiumization agenda forward for the Scotch category both in traditional on & off-premise channels as well as for the Johnnie Walker Houses direct to consumer channel. 3. Business Development: identifying new sources of transformational growth for the business that deliver on required margins, COGs, speed to market, local demands and business systems (route-to-market and supply solution). KEY ACHIEVEMENTS IN ROLE: 1. Successfully launched Haig Club Single Grain Scotch Whisky in China, biggest innovation ever at the time. 2. Embedded Innovation as a critical growth driver, building the team. In 3 years, Innovation's contribution to Greater China's NSV shifted from less than 10% to 30%.

KEY ACHIEVEMENTS IN ROLE: Led the first ever Johnnie Walker Zodiac Series annual Limited Editions platform tapping into a locally relevant consumer insight. Johnnie Walker Year of the Horse which launched at the start of 2013 was featured in the Wall Street Journal as the must have luxury product for Chinese New Year.

KEY ACHIEVEMENTS IN ROLE: Successfully launched the first-ever flavoured gin, Gordon's Crisp Cucumber which won the Best Tasting Gin Award in 2012 outperforming all competitors such as Hendrick's & Bombay Sapphire.

Managed holistic 360 communication campaign in support of 2 new NPDs which included: PR event, press, radio, digital (online video, email blasts...), social media. Results: - Regained leadership position in Treatments with 33.4% market share. - 1,1 million votes cast on microsite. - 24,000 views garnered for videos posted on Youtube.

Advising third party suppliers on how to use Statement, Tesco's loyalty program, as a media tool to increase brand awareness and generate sales. Streamlining the targeting process resulting in improved quality and efficiency. Driving incremental business to Tesco through other targeted direct media tools.

Monthly reporting of the brand's and competitors' performances. Initiated, developed and implemented promotional activities. Led brand reviews and formulated the 2006 Operating Plan.

“Gift with Purchase” strategic analyst: review of the competitive brands’ strategy used on the British and Irish markets and follow-up of the profitability of Dior’s promotional offers. Marketing Coordinator in charge of coordinating the distribution network and implementing Sales’ tools.