Consultative selling, developing a deep understanding of client needs to create bespoke responses and strategies to achieve their goals with the Guardian Developing strategy and content executions across the Guardian's full suite of channels including digital display, social, print, podcasts, and branded content. Prospecting for new business and developing existing business through strong agency/client relationships with senior stakeholders An ambassador for all things Guardian, representing the brand at leading agency and industry events.
Managing and leading a branded content sales team of 6+, including Senior Account Managers, Account Managers, and Account Execs. Oversaw a range of agency patches including Essence, Mediacom, Dentsu, Wavemaker, and Havas. Selling branded content strategy responses to clients including Hilton, British Red Cross, and Bumble to ensure longevity and partnership with the Guardian. Created a new revenue stream through the development of a Paid Social offering, which included internal strategy and sell in to senior leadership, a clear process for both internal and external stakeholders. Training the sales team on selling Social with comprehensive sales deck and bespoke packages to be taken to market.
Leading a team of 4 within the wider Account Strategy team looking after the Style division. Supporting team members with responding to briefs appropriately and all aspects of pre and post sales campaign and client management, plus day to day management of the Style Account Strategy team. Responsible for building and managing internal relations including key teams such a as Ad Op, Sales, and CNX. Help in developing the role of the Account Strategy team, including digital skills/strat sessions with internal teams, introduction/development of working processes, optimising revenue and KPIs on plans.
Responsible for Comms planning and strategic responses on the No7 Beauty account. Provided the client with in depth audience and market research, channel and budget recommendations Experienced in writing detailed media owner and publisher briefs and pitching back to the client with the best media solutions to meet their objectives
Promoted early from the rotational scheme to the digital planning team across the TUI, Crystal Ski, and Bayer accounts, planning and reporting on a brand campaigns and DR activity. Lead research on a new product launch for the client. Day to day account responsibilities meeting client needs in the unpredictability of travel industry during COVID. Handled key Bayer brands such as Bepanthen and Clarityn. Responsible for planning and reporting Online Video, YouTube, and E-Commerce campaigns and presenting PCAs/brand lift study results to clients.
Training on current laws for processing fees status as ‘Home/Eu/Overseas’ according to documentation provided by students. Worked on the Quality Assurance team checking all requirements had been thoroughly met and checked correctly by officers at each previous stage of the enrolment process. Dealt with complaints and complex cases such as students with refugee status and humanitarian protection.
Selected to be a part of a team of five students to work on a marketing strategy for the start-up web application, Schema. This programme has been set up with the Oxford University Careers service, much like their Student Consultancy programme, to help local businesses. Produced a cohesive marketing strategy to help build brand awareness, exceeded our target of 250 user sign ups and expanded geographical reach over a short span of time despite having zero budget to work with. Account management and negotiating client expectations as well as research and analysis. Worked on creative processes and learning how to harness these for commercial benefit, such as producing templates for media content and marketing strategies bearing in mind our target demographic.
Taught English as a foreign language to intermediate and advanced level classes over a five week summer school based in Oxford.
Taught a full timetable of Japanese language classes to secondary school students from year 7 to year 13. Worked closely with students preparing to study languages at university and helped with interview preparation. Created resources for the school's Japanese curriculum ranging from basic language learning to advanced formal Japanese for those intending to study at a higher level, as well supporting the restructure of internal Japanese exams. Ran weekly catch up and extra help sessions for weaker students. Supported a colleague in leading an exchange trip of over fifteen year 10 students to Valencia for a week during the October half term. Attended the school's training programme twice a week as well as training on SEN, Prevent Duty, and Safeguarding
Worked as a language assistant for language classes comprised of up to 40 students. Worked on oral presentation skills with younger students, while I had the opportunity to teach translation into English from Japanese to students in their final year of school.