• Collection Plan based on sales analysis, market trends, brand strategy and image • Collection Briefing to the Style Department • Price range definition from Industrial Cost to Retail Sell Out for specific commercial requests • Sell-In and Sell-Out analysis • Collection Presentation to Retail and Wholesale departments • Training Manual definition and presentation • WW Regions guidance to guarantee the proper product mix according to the market needs • HQ Merchandising Team coordination on daily and weekly uptime duties and mansions Constantly cooperating with several departments such as Retail, Buying, Visual Merchandising, Style Department, Product Office, Production, Customer Service, Marketing
• Store orders creations - directly responsible for the Buying Strategy of 10 European doors, managing an average 15M€ budget per year • Sell-Out analysis through the main merchandising KPIs • Competitor’s analysis • Partnering with the store managers and retail directors to guarantee the proper product mix according to the market needs and to implement regional ad hoc actions to boost sales • Conducting seasonal trainings on the European business both on a quantitative (sales performances and KPIs) and qualitative (product presentations) level Constantly cooperating with several departments such as Global Merchandising, Visual Merchandising, Retail Marketing, Operation, Customer Service
La Fenice Srl is a Market leader in the ceramic tiles industry, operating for over 15 years with the top international retail chains. As an Account Manager I supported the expansion of strategic sellers on the French market driving large scale projects across different company division. I was in charge of recruiting, launching and account managing retailers, setting them up sellers for success and delivering new business growth. I was also in charge of projects that contributed to long-term success, expanding our product selection, improving product availability, building strong relationships with key partners.
Romagnani Stampi Srl is an injection tools producer for the Luxury Automotive industry. As a marketing intern I was supporting the Project Management department by conducting budget and marketing analysis for Europe and US (leading markets). I attended 2 international fairs as a Sales Manager (K’ Fair in Dusseldorf, DE and NPE Fair in Orlando, FL).