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Alice Cavazzuti

Retail Manager
Previous Brands
Dolce & Gabbana
La Fenice Srl
Romagnani Stampi S.r.l
Work Experience
WRTW Global Retail and Collection Merchandiser
Nov ‘21 -
Dolce & Gabbana

• Collection Plan based on sales analysis, market trends, brand strategy and image • Collection Briefing to the Style Department • Price range definition from Industrial Cost to Retail Sell Out for specific commercial requests • Sell-In and Sell-Out analysis • Collection Presentation to Retail and Wholesale departments • Training Manual definition and presentation • WW Regions guidance to guarantee the proper product mix according to the market needs • HQ Merchandising Team coordination on daily and weekly uptime duties and mansions Constantly cooperating with several departments such as Retail, Buying, Visual Merchandising, Style Department, Product Office, Production, Customer Service, Marketing

WRTW Regional Merchandiser
Dec ‘18 - Nov ‘21
Dolce & Gabbana

• Store orders creations - directly responsible for the Buying Strategy of 10 European doors, managing an average 15M€ budget per year • Sell-Out analysis through the main merchandising KPIs • Competitor’s analysis • Partnering with the store managers and retail directors to guarantee the proper product mix according to the market needs and to implement regional ad hoc actions to boost sales • Conducting seasonal trainings on the European business both on a quantitative (sales performances and KPIs) and qualitative (product presentations) level Constantly cooperating with several departments such as Global Merchandising, Visual Merchandising, Retail Marketing, Operation, Customer Service

Key Account Manager
May ‘18 - Dec ‘18
La Fenice Srl

La Fenice Srl is a Market leader in the ceramic tiles industry, operating for over 15 years with the top international retail chains. As an Account Manager I supported the expansion of strategic sellers on the French market driving large scale projects across different company division. I was in charge of recruiting, launching and account managing retailers, setting them up sellers for success and delivering new business growth. I was also in charge of projects that contributed to long-term success, expanding our product selection, improving product availability, building strong relationships with key partners.

Marketing Intern
Jan ‘15 - May ‘15
Romagnani Stampi S.r.l

Romagnani Stampi Srl is an injection tools producer for the Luxury Automotive industry. As a marketing intern I was supporting the Project Management department by conducting budget and marketing analysis for Europe and US (leading markets). I attended 2 international fairs as a Sales Manager (K’ Fair in Dusseldorf, DE and NPE Fair in Orlando, FL).

Languages
English
Italian
French
German
Milan, Metropolitan City of Milan, Italy