After 3 years of Buying experience I moved to the Merchandising Department. Main duties: •Collection Plan based on sales analysis, market trends, brand strategy and image •Collection Briefing to the Style Department •Price range definition from Industrial Cost to Retail Sell Out for specific commercial requests •Sell-In and Sell-Out analysis •Collection Presentation to Retail and Wholesale departments •Training Manual definition and presentation •WW Regions guidance to guarantee the proper product mix according to the market needs •HQ Merchandising Team coordination on daily and weekly uptime duties and mansions Constantly cooperating with several departments such as Retail, Buying, Visual Merchandising, Style Department, Product Office, Production, Customer Service, Marketing
I've started as an intern in Kids department, after 4 months I've been promoted to Women's Ready To Wear Buyer. Main duties: •Store orders creations - directly responsible for the Buying Strategy of 10 European doors, managing an average 15M€ budget per year •Sell-Out analysis through the main merchandising KPIs •Competitor's analysis •Partnering with the store managers and retail directors to guarantee the proper product mix according to the market needs and to implement regional ad hoc actions to boost sales •Conducting seasonal trainings on the European business both on a quantitative (sales performances and KPIs) and qualitative (product presentations) level •SWOT analysis Constantly cooperating with several departments such as Global Merchandising, Visual Merchandising, Retail Marketing, Operation, Customer Service
As an Account Manager I was in charge of recruiting, launching and account managing retailers, setting them up sellers for success and delivering new business growth.