Shweta Gupta
With 5+ years in SEO and performance marketing, I have a proven track record of increasing domain authority, generating leads, and driving organic traffic. Skilled in CRMs, Analytics, and Keyword Research, I focus on delivering measurable growth through digital marketing.
In one year, drove 94% user growth, 60% more leads, and a 19% increase in organic clicks through SEO activities tracked in GA4. Optimised mobile-first content and internal linking, improving crawlability and increasing page views by 81%. Launched an SEO-optimised blog in March 2025, based on in-depth keyword research and competitor analysis. Continuously optimising the site and blog for technical SEO, enhanced UX, and growing organic traffic. Led a Meta Ads campaign and achieved a 250% ROI within 2 months through targeted optimisation efforts. Developing and executing backlink strategies to support off-page SEO and long-term traffic growth.
Developed and executed a social media strategy, increasing followers by 65%. Implemented a long-tail keyword strategy, boosting website ranking by 25% for targeted phrases. Ran META lead generation campaigns, generating 8-10 leads daily on an $18 budget. Leveraged Google Analytics to refine SEO strategies, resulting in a 20% increase in organic traffic.
Designed 50+ engaging social media creatives using Canva. Used Ahrefs and SEMRush for competitor analysis and SEO optimisation across 10+ websites. Increased domain authority by 85% through strategic link-building activities. Implemented keyword research and On-Page SEO, boosting organic traffic by 30%.
Reviewed and optimised 500+ academic solutions for clarity, accuracy, and relevance using structured QC processes. Ensured 98%+ content quality by applying subject-specific tools and adhering to formatting and technical standards. Analysed student feedback and internal audits to drive a 15% improvement in solution quality over 3 months. Collaborated with content leads weekly to implement feedback and maintain 100% on-time task delivery.