Vivian Liang
I bring luxury retail experience, excelling in personalised customer service, sales, and visual merchandising. Skilled in client advising, styling, and maintaining high shop floor standards, I adapt quickly to fast-paced environments and handle a range of responsibilities to deliver exceptional results. Bilingual in English and Mandarin.
•Consistently contributed to achieving weekly store sales targets and supported 1:1 styling experiences that improved fitting-room conversion rates. •Increased add-on purchases through discovery conversations and product pairing, achieving 1.5 UPT on peak selling days. •Achieved a highest daily transaction value of £ 8K with an average transaction value (ATV) of £850. •Supported visual merchandising by arranging the shop floor using a cohesive colour story, strategically pairing heavyweight down with accessories to drive cross-selling. •Upheld luxury service standards while conducting three targeted email outreaches to maintain client relationships and book appointments. •Improved purchase decisions by guiding feature and material education, resulting in higher client confidence and conversion.
Provided high-quality customer service by greeting and assisting guests, ensuring a positive and welcoming experience. Anticipated team needs to maintain seamless service flow. Assisted with store presentation by maintaining a clean and welcoming service area. Handled sales transactions and POS operations accurately and efficiently.
Created visual marketing materials, packaging, and campaign content for fashion retail clients. Designed Instagram ads, product displays, and campaign visuals tailored to the tastes and habits of our target shoppers Developed seasonal themes and style guides to ensure brand cohesion across in-store and online touchpoints Supported product styling and photography for online listings and in-store promotions
Created large-scale illustrations and wall art for fashion events and in-store decorations in campaign launches. Collaborated closely with marketing teams to develop and adapt visual assets that aligned with product launches, seasonal campaigns, and overall brand image. Worked with the art director to establish brand guidelines for clients, creating logos, website banners, and campaign materials that strengthened brand identity.