Senior executive with 20+ years of experience in fashion, lifestyle and luxury — as CEO, General Manager and Commercial Director for Italian and international brands. Former CEO of Roberta di Camerino, where I managed a $100M global licensing business and led direct expansion across Asia (Japan, Korea, China) and the Middle East (UAE, Saudi Arabia, Qatar, Kuwait), building distribution networks and negotiating partnerships on the ground. My approach is both strategic and operational: I define the strategy and execute it personally — managing teams, opening markets, and driving results from day one. Advisory mandates for brands including Moschino, Twinset, Peuterey and John Richmond, with focus on international distribution and commercial development. Currently open to CEO, General Manager and International Business Development roles in premium and luxury — as a direct hire or fractional mandate.
Independent Advisor • Hands-on commercial support to founders and management — from strategy definition to daily execution. • Managing market entry in Asia & Middle East: partner identification, negotiation and commercial agreement execution. • Building and managing distribution networks directly — commercially driven, execution-oriented approach. • Consolidated network of distribution partners, buyers and operators across Asia and the Middle East.
Building an omnichannel brand across retail, wholesale and e-commerce • Full P&L ownership; strategy and implementation for growth and scalability. • Distribution network across 50+ retail doors in Italy and international presence. • End-to-end operations management: supply chain, pricing, margin optimisation. • Led cross-functional teams of 20+ professionals.
Nava Design Milan, Italy | 2021 – 2023 • Achieved +30% sales growth by identifying and converting new business opportunities. • Opened new international markets: Japan, Korea, Middle East — go-to-market strategy and partner development. • Developed wholesale distribution partnership with Wolleen for international markets. • Led cross-functional teams of 20+ professionals; full P&L, pricing and margin ownership. • Co-created capsule collection with archistar Stefano Boeri.
Haute Couture luxury brand | Stocked at Harrods — strategic advisory from inception to profitability • Strategic consulting for luxury sector start-up: business plan, company setup, team building. • Managed team of 10; competitive market research and analysis in luxury sector. • Guided company to profitability 6 months ahead of business plan targets.
Various Premium Brands Moschino · Twinset · Peuterey · John Richmond · Refrigiwear • Developed international distribution and representation agreements in new markets. • Average sales growth of +15% across assigned territories (Japan, China, Korea, SE Asia, Middle East). • Negotiated commercial agreements and consolidated key market partnerships.
• Led brand launch in luxury leather goods; managed team of 5 and 20 artists. • Established cooperation agreements with artists across Europe and the United States.
Roberta di Camerino Milan, Italy | 2011 – 2017 Historic Italian luxury brand founded in Venice in 1945 | Global licensing business • Full P&L responsibility — managed a $100M global licensing business across Europe and Asia. • Led international expansion across Japan, Korea, China — managing 20 staff in Europe, 80 in China, 10 in Korea. • Defined and managed strategic partnership with Mitsubishi Corporation Fashion for the Japanese market. • +20% YoY revenue growth in Asian markets through licensing agreements and distributor partnerships. • Developed and executed brand repositioning strategy in the luxury segment. • Represented the brand at international trade events, conferences and media.
Marketing & Operations Manager for Roberta di Camerino Spa with responsibility for the development and relaunch of the brand on a worldwide level. The role reports directly to the General management for the following repsonsibilites: • Definition of the business and marketing plan in conjunction with the management • Definition of the collection briefing starting with the analysis of the compeditors to the composition of the collection both in terms of marketability and pricing • Cost accounting per m2 of the new concept stores in terms of break even analysis e functionality of the display space • Definition and management of the marketing budget in agreement with the management, Product Marketing • Definition of the brand policy: labelling, overlapping of products in licence, both on a distribution and pricing level • Sell-through and Sell-out analysis of all the key customers and department stores with a view to supporting the style office through correct market information • Defence of the coherent positioning with the protection objectives of the brand image • Support and supervision for the development of the brand positioning • Management of the company start-up process • Operations Management • Market research, Forecasting, Business-to-Business (B2B), Product Management • Contract Management, Organizational Development
Trade Marketing and Advertising for the Miss Sixty, Energie, Killah & Sixty (Sixty Group) brands. The role reported directly to the Brand Manager and the C.E.O. for the following duties: • Definition and management of the advertising budget in agreement with the management • Definition and management of the publicity campaign in connection with the Brand Manager • Supervision of the photo shooting process • Management of the POP material for the sales offices. • Research of the Market Competitors • Development of Trade Strategy
Marketing and Communication PR for the Refrigiwear, Richlu e Baracuta (Sixty Group) brands. The role reported directly to the General Management for the following responsibilities: Definition of the Marketing Plan together with the Marketing Manager Definition and management of the Marketing and Communication Budget with the agreement with the Marketing Manager Direct Responsibility for the management of the events Defence of the coherent positioning with the protection objectives of the brand image Management of the Advertising Agencies for the brands