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Ercole de Cesare

Managing Director - International Sales
About

International executive with extensive experience in the fashion, design, and luxury industry. Over 15 years in C-level leadership roles including CEO, General Manager, and International Sales Director. Specialized in new market development, wholesale/retail strategies, distribution expansion, and licensing. Strategic thinker with a strong result-oriented mindset and proven ability to lead multidisciplinary teams. Direct experience across EMEA, Asia, and the Middle East. ACHIEVEMENTS Signed 10 new distribution and agency contracts in the last 3 years Signed distribution agreements in: Japan, Korea, Middle East! Successful development of new markets for the brands. Increase sales by 30% in the last 3 years by introducing a new wholesale and retail strategy. Start-up from zero to profitable in advance accordingly with the plan Managed all the activities of the company together with the founder and shareholder, built a great team. 100ML USD License business in China and Taiwan Double-digit growth per year in 2012-2017, I achieved the company's revenue target in advance

Previous Brands
The Urban Society
Nava Design
Sabina Bilenko
Various Brands
DEMANUMEA
Roberta di Camerino
Sixty Spa
First Canadian Title
Work Experience
Founder - CEO
Apr ‘23 -
The Urban Society

• Launched and led a lifestyle brand targeting urban professionals across Europe and the Middle East • Built distribution and brand positioning from the ground up • Oversaw all company functions including product development, branding, and international sales not just a brand it's a vibe

Direttore generale
Jan ‘22 - Feb ‘23
Nava Design

Capsule collection created with RENZO PIANO a famous Italian archistar. Achieved 30% increase in sales in 2021 and 2022 by identifying and converting new business opportunities through new distribution and agents agreements. • Worked with cross-functional teams to develop and execute successful marketing campaigns, resulting in increased brand awareness and retention • Created detailed sales reports and forecasts to track performance and identify areas for improvement • Develop and implement comprehensive wholesale strategies to drive revenue growth and expand the brand’s presence in the market. • Managed a team of 20 people (production, administration, sales, design and operation) • Opened new market in areas, prepared presentation in order to introduce the brand to new partners (Japan, Korea, Middle East) • Prepared detailed presentations and dashboards with market analysis; financial projections; compiled demographics, and competition data using MS Office • Client Relationship Management: Establishing and maintaining long-lasting relationships with corporate clients for future expansion relocation plans, lease renewals, and other supporting real-estate requirements

Senior Business Advisor
May ‘21 - Aug ‘23
Sabina Bilenko

- C-level strategic consultancy and business consultancy. - Working with the founder (CEO) and shareholder to set up the company, rent a new office and hire new professional people in order to achieve the result. - Managed a team of 10 people. - In depth industry analysis, including market research, competitor analysis in Luxury. - Development of action plans, opening new markets, commercial consolidation. - Managed the company from zero to profitable 6 months in advance accordingly with the business plan.

Global Sales Director (Consultant)
Nov ‘17 - Apr ‘21
Various Brands

Milan - Signed new distribution and representation agreements in new territories - Collaborated with cross-functional teams to develop and execute successful marketing campaigns, resulting in increased brand awareness and engagement. - Sales increase of 15% on average in my assigned territories (Japan, China, Korea, Southeast Asian countries, and the Middle East) - Development of action plans, development of new markets, commercial consolidation.

CEO
Nov ‘16 - Oct ‘17
DEMANUMEA

Chief Executive Officer for Demanumea (Exclusive Luxury Accessories). I managed the company in its initial phase of development and positioning in the market. I identified the right partners to collaborate with, also digitizing commercial approaches and with artists. I managed private event with the best luxury partners in Middle East and China

CEO
May ‘11 - Sep ‘16
Roberta di Camerino

• Creating, communicating, and implementing the organization's vision, mission, and overall direction • Leading the development and implementation of the overall organization’s strategy • Soliciting advice and guidance, when appropriate, from a Board of Directors • Formulating and implementing the strategic plan that guides the direction of the business. • Special focus to develop License in Asia region (China, South Korea, Japan)

Marketing Operations Manager
Sep ‘08 - Apr ‘11
Roberta di Camerino

Marketing & Operations Manager for Roberta di Camerino Spa with responsibility for the development and relaunch of the brand on a worldwide level. The role reports directly to the General management for the following repsonsibilites: • Definition of the business and marketing plan in conjunction with the management • Definition of the collection briefing starting with the analysis of the compeditors to the composition of the collection both in terms of marketability and pricing • Cost accounting per m2 of the new concept stores in terms of break even analysis e functionality of the display space • Definition and management of the marketing budget in agreement with the management, Product Marketing • Definition of the brand policy: labelling, overlapping of products in licence, both on a distribution and pricing level • Sell-through and Sell-out analysis of all the key customers and department stores with a view to supporting the style office through correct market information • Defence of the coherent positioning with the protection objectives of the brand image • Support and supervision for the development of the brand positioning • Management of the company start-up process • Operations Management • Market research, Forecasting, Business-to-Business (B2B), Product Management • Contract Management, Organizational Development

Trade Marketing & advertising
Jan ‘07 - Aug ‘08
Sixty Spa

Trade Marketing and Advertising for the Miss Sixty, Energie, Killah & Sixty (Sixty Group) brands. The role reported directly to the Brand Manager and the C.E.O. for the following duties: • Definition and management of the advertising budget in agreement with the management • Definition and management of the publicity campaign in connection with the Brand Manager • Supervision of the photo shooting process • Management of the POP material for the sales offices. • Research of the Market Competitors • Development of Trade Strategy

Development of Trade Strategy
Sep ‘05 - Dec ‘06
Sixty Spa

Marketing and Communication PR for the Refrigiwear, Richlu e Baracuta (Sixty Group) brands. The role reported directly to the General Management for the following responsibilities: Definition of the Marketing Plan together with the Marketing Manager Definition and management of the Marketing and Communication Budget with the agreement with the Marketing Manager Direct Responsibility for the management of the events Defence of the coherent positioning with the protection objectives of the brand image Management of the Advertising Agencies for the brands

Marketing assistant
Oct ‘04 - Apr ‘05
First Canadian Title

Languages
English - Work Proficiency
Italian - Native
Education & Training
Ivey Business School at Western University
‘04 - ‘05
Business course
Business Administration
Università degli Studi 'Gabriele d'Annunzio'​ di Chieti
‘99 - ‘04
Master's degree
Milan, Metropolitan City of Milan, Italy