Nell Hankins

- Reporting directly to Head of Marketing & PR. - Responsible for Retail Marketing incl. Onsite & external event planning, monthly store change over, booking and managing brand requests, creation of branded assets/POS. - Leading ongoing project to redefine creative strategy within brand including socials, website, retail, and branding. - Tracking promotional success with instore activations. Delivering thorough analysis of brand success to various stakeholders internally and externally. - Working closely with the Planogram team to create monthly overviews of the shop floor to ensure proper tracking of all sales. Locating the prime sales locations within the store. - Liaising with brands to discuss marketing packages, Visual Merchandising installations, further brand activations, and pricings of each output. - Attending events as Public Relations representative on behalf of the company and introducing press to new and exciting brands. - Instore greeting of important press figures to help raise awareness of the store/company throughout London. - Strategic Brand Marketing to ensure the future of John Bell & Croyden amongst Gen Z and beyond. - Creating new marketing opportunities throughout the store to allow further brand investment spaces as well as planning the activation and installation of each space. Liaising with brands to find willing investors + negotiating prices dependent on level of activation needed. - Writing online blogs for the John Bell & Croyden website, reviewing products, copywriting and editing copy.

Managing relationships with Luxury Skincare&Wellness brands. Organising paid promo spaces throughout the store & visual merchandising. Back office Shopify management. Liaising with printing manufacturers. Maintaining up-to-date e-commerce figures. Social Media research. Newsletter copywriting. VM of brand events

Creating and posting daily content for beauty brand Calling. SEO, copywriting, and content creation. Analysing data collected from each post and modifying future posts accordingly to attract higher engagement. Working across TikTok and Instagram with multiple daily posts. Using scheduling apps and trend forecasting for best results.

Completed a Work Placement throughout the first Semester of my Applied Psychology in Fashion MSc Course. Working on Creative Strategy for Start Up Beauty Brand - Calling. Presenting marketing strategies to main Stakeholders & Founder + CEO. Developing unique strategy to boost brand following & tweaking brand story to enhance brand message for consumers.

Running local Coffee Shop and Restaurant Instagram, Twitter & Facebook. Responsibilities included: content creation, content editing, content planning, strategic marketing, community engagement, branding, creative strategy, data analysis

Selling a variety of luxury fashion brands from local business clothing boutique Dot Clothing.

Advising customers about local Welsh art and managing sales.

Part-time managing the store, role included: stock management and ordering of new stock, forming relationships with traders, merchandising of stock, visual merchandising of store, cash management, back office maintenance, stock research.