Retail Expert / Customer Experience Expert / Instore optimization

Current Location

Paris, France

Tatiana is available for work

Dear all,

Thank you for your interest in my profile!

I am Tatiana de Bourguesdon, free-lance retail consultant.

My activity and my passion consist in helping retailers to optimize their points of sale and the customer experience instore.

With 10 years of experience in leading companies in the sector (Etam & Prada), a solid academic background and a permanent watch on retail trends and innovations, I have been bringing my expertise to retailers in the luxury, beauty, fashion, jewelry, lifestyle and gourmet food sectors for the past 3 years.

My solutions provide my clients with professionalism, an outside perspective and precious internal time savings, for an ever-improving customer experience!

Being independent gives me a great wealth: the diversity of my clients and my missions.

I would be delighted to meet you in order to accompany you in your project.

I am looking forward to exchanging with you,

Tatiana de Bourguesdon.

  • Brands Tatiana has worked with
    • Retail Advice
    • Prada
    • Etam
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Founder & Retail consultant

Retail Advice

Jan 2019 - Present

Freelance retail consultant

Consulting in points of sale and customer experience optimization.
Retail 360 / Customer Experience / Omnichannel
Sectors: Luxury/Fashion/Beauty/Jewelry/Lifestyle/Fine gro...

Retail Merchandising Manager


Sep 2010 - Sep 2018

Prada Women (4 years)
Prada Men (2 years)
Miu Miu (2 years)

Responsible for the Leather Goods & Accessories business (main contributor to the group's turnover) for the retail markets of France, Belgi...



May 2008 - Aug 2010

Wholesaler with international franchise partners.
(In charge of a turnover of 6,8M€ in 2009)
Recommendations and teaching of a retail culture.

  • Retail


  • Luxury


  • Fashion


  • Merchandising


  • Training


  • Mystery Shopping


  • Instore optimization


  • Customer Experience












The Chinese University of Hong Kong


Selling to Chinese customers

2020 to 2020

Google Ateliers Numériques


Digital marketing fundamentals

2019 to 2019

Sciences Po Paris Paris

Grande Ecole Diploma (bac+5)

International Business

2005 to 2007

La Sorbonne

Maîtrise (Bac+4)


2000 to 2004

About certificate

Tatiana's great gift is her ability to clarify complex instructions so that those who have to implement them, understand exactly what's required. She demands high standards, however, is willing to help and support others to achieve the standards set. She is careful to monitor that which she expects from others. Tatiana believes that provided people understand what's expected and have a plan in place, then they can accomplish much more. If such a plan was not available, she would be capable of creating one. She is very demanding of herself and others when it comes to quality and can't abide sloppy work practices.

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