Rachel Peterman



Rachel Peterman

Head of Sales & Merchandise Planning

Current Location

St. Petersburg, FL, USA

Rachel is available for work

Results-driven omnichannel merchant and consultant with extensive experience in strategic planning, retail management, and business development. Proven track record of cultivating successful partnerships, driving revenue growth, and delivering exceptional customer experiences. Entrepreneurial mindset, adept at identifying opportunities and mitigating risks. Expertise in team management, retail operations, merchandise planning, data analytics, and international brand launches.

  • Brands Rachel has worked with
    • Desmond & Dempsey
    • Gucci Group Watches and Jewelry
    • Michael Kors
    • Bloomingdale's
    • Rachel Ralston
  • Rachel's past titles
    • Head of Sales and Business Development
    • Sales Director
    • National Account Manager
    • Business Planner
    • Assistant Retail Buyer
    • Merchandise Analyst
    • Purchasing Assistant
    • Commercial Director
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Commercial Director / Strategic Consultant

Rachel Ralston

Aug 2016 - Now

● Founded a consulting agency providing strategic planning, in-house training, and bespoke monthly support for high-growth start-ups
● Successfully built commercial and merchandising strategies both d...

Head of Sales & Merchandise Planning

Desmond & Dempsey

Feb 2018 - Feb 2022

● Head of sales, wholesale, and merchandise planning departments for the luxury pajama brand reporting directly to the founders
● Senior member of the corporate strategic planning board overseeing the...

Sales Director - Europe Distribution

Gucci Group Watches and Jewelry

May 2014 - Aug 2016

● Director of development for Gucci timepieces and fine jewelry within 24 European countries
● Negotiated and managed distribution network, increasing sales by over 40% YoY
● Defined integrated sales ...

National Accounts Manager

Gucci Group Watches and Jewelry

Apr 2013 - May 2014

● Managed and developed the Gucci watch and jewelry business within US department stores including Nordstroms, Macy’s, Bloomingdale’s,
and Saks Fifth Avenue ($25 million in total retail sales)
● Creat...

Business Planner, MMK Handbags

Michael Kors

Jan 2012 - Apr 2013

• Managed topline and assortment planning for Michael Kors within all Macy’s locations
• Created plans by door to ensure proper inventory flow and customized assortments by location (666 locations)
• ...

  • Merchandise Planning

  • Trend Analysis

  • Merchandising

  • Fashion

  • Apparel

  • Inventory Management

  • Visual Merchandising

  • Retail



Arizona State University


Mixed Media

2001 to 2005

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