Riya Rohilla

As the Assistant Manager for the Fashion Accessories Department at Reliance Brands Limited, I am privileged to contribute to the vibrant and contemporary designs of the renowned Indian fashion brand, Satya Paul. My role involves the creation of unique, modern, and Indian contemporary handbag collections, specializing in both leather and non-leather materials. Collaborating closely with esteemed creative directors David Abraham, Rakesh Thakore, Kevin Nigli and Rajesh Pratap Singh, I design season-wise collections that resonate with the brand's colorful and modern aesthetic. My work emphasizes innovation, functionality, and sustainability, ensuring that each design not only stands out in the market but also aligns with ethical practices. In my current position, I leverage my extensive experience in trend forecasting, leather technology, and advanced design techniques to create accessories that are both stylish and practical. My responsibilities include coordinating with various departments to ensure seamless execution from concept to final product, conducting thorough market research, and utilizing cutting-edge design tools and AI to streamline the design process. Driven by a passion for fashion and a commitment to excellence, I continuously strive to push the boundaries of design and bring fresh, creative perspectives to the world of accessories. My work at Reliance Brands Limited reflects my dedication to redefining Indian fashion on a global scale and my unwavering pursuit of innovation and quality.

🌟 Passionate Senior Designer | Elevating Fashion Globally 🌟 As a seasoned designer with a deep-rooted passion for creativity and innovation, I have the privilege of crafting inspiring collections for globally recognized brands. 1. Responsible for creating season-wise collections for prominent brands, including Free People, Kooples, Sandro, Maje, Claudie Pierlot, B&ash, Zara, Massimo Dutti, H&M, Mango, Pinko, Samsoe, 2nd Day, My Jewellery, Ualabi, Maison 123, Maison Standard, Sandro, Heliot, Han Kjobenhavn, Anthropologie across Denmark, France, Spain, Sweden, Australia, and the USA. 2. Management of leather accessories and garments categories. 3. Spearhead sustainability projects and innovative design initiatives. 4. Collaborate closely with buyers to ensure collections align with market demands. 5. Expertly utilize artificial intelligence to streamline and enhance design processes. 6. Explore various cutting-edge leather techniques to elevate designs and ongoing exploration of advanced leather construction techniques and technology to push the boundaries of design. 7. My journey as a designer is characterized by two facets: a passion for detail and a commitment to sustainability. My realm spans both leather accessories and garments, where I not only create trend-setting fashion but also steer sustainability projects that resonate with the modern conscious consumer. The design process is not merely an art; it's a science. I embrace AI to optimize and expedite my work, delivering results in half the time without compromising on excellence. 8. Leather, my canvas, is where I experiment and innovate. My work entails pushing the boundaries of traditional leather techniques, exploring uncharted territories of design to create experiences that transcend fashion and transform how we perceive this versatile material.

🚀 Pioneering Designer & Creative Visionary | Shaping Luxury & High Fashion 🚀 At Roperro.com, I was entrusted with the exciting challenge of launching two distinctive labels - Lerida and Arkar, both of which were met with resounding success. For Lerida, I delved into the realm of luxury leather bags, crafting pieces inspired by cubism art, geometry, and abstract expression. These modular and functional creations combined art with geometry, offering versatile solutions for various occasions. My role extended beyond design; I also curated compelling content for the brand's website, leaving an indelible mark on the brand's identity. Additionally, I meticulously created tech packs, ensuring precise execution by artisans and pattern masters. As for Arkar, it was a platform for my passion for functional and modular garments, characterized by extravagant detailing, daring prints, and innovative surfacing techniques on denim and other fabrics. The fusion of art deco, pearl embellishments, and experimental surface treatments set this boutique high fashion label apart. The range of unisex garments I introduced added a new dimension to the brand, boosting sales and amplifying its appeal to a broader audience. The debut collections of both labels, personally designed and curated by me, were unveiled during the prestigious Roperro.com launch fashion show at The Lalit hotel in Chandigarh, and the response was nothing short of outstanding. These successes were the outcome of meticulous research, brainstorming, and a design philosophy that embodies art, innovation, and functionality. In the design process, my commitment to precision extended to the creation of detailed tech packs, from color choices to material selections, trims, construction details, and measurements. To ensure a seamless transition from concept to reality, I crafted paper mocks for bags and dummy fittings for garments.

🌟 Fashion Maverick | Defining the Future of Design with Innovation and Sustainability 🌟 Savi Global, an epitome of excellence, was my playground where I redefined luxury, innovation, and sustainability in leather design. I was entrusted with the design of garment collections for iconic brands such as Ralph Lauren and its exclusive labels. 1. Key role in designing garment collections for prestigious brands such as Ralph Lauren, including labels like Double RL, Purple Label, Kookai, Aeronautica Militare, Guess Men & Women, Marciano by Guess, and Munthe. 2. Focused on the USA, Australia, Denmark, and France markets. 3. Led numerous season-wise design collection projects for Ralph Lauren, including sustainability initiatives, sustainable leather developments, and collections inspired by Native American aesthetics, world war bomber jackets, and military jackets. 4. Designed company profiles, catalogues, website layouts, Instagram pages, and creative season-wise collection presentations. 5. Contributed to the creation of the company's first corporate video, showcasing infrastructure and technology. 6. Undertook a unique project in leather jewelry design and transformed showroom visual merchandising and layout. 💚 Sustainability as a Commitment, Not a Trend Sustainability isn't merely a buzzword in my world; it's a guiding principle. My unwavering dedication to eco-friendly materials and practices resonates through my creations, demonstrating that fashion can be both artful and environmentally responsible. 📈 Trend Research Excellence As an advocate for staying at the forefront of the industry, I harnessed the power of WGSN, the trend forecasting platform from the parent organization Ascential. Through my WGSN account, I conducted in-depth trend research, delving into color trends, seasonal fashion trends, and sustainability trends. My insights were sharpened with access to updated catwalk galleries and cutting-edge garment technical forecasts.

🌟 Design Trailblazer | Elevating Luxury Leather Craftsmanship with Innovation and Sustainability 🌟 👜 Perona - Shaping Luxury with Italian Elegance My first professional voyage led me to Perona, an exquisite brand under the umbrella of Orion Conmerx Private Limited. Design Excellence: Created unique leather bag designs for Perona, a luxury brand known for classic, modern, and timeless bags. Structural Precision: Utilized Italian reinforcements and high-quality Italian leather to craft bags of superior quality. Trend Analysis: Leveraged WGSN for color and seasonal fashion trend analysis, resulting in trendsetting designs inspired by modern minimalism. Content Creation: Wrote creative and detailed product content for the website, enhancing the brand's online presence. Merchandising: Managed aspects of merchandising, including generating barcodes, ensuring stock replenishment, and coordinating with the website team. Adobe Expertise: Used Adobe Illustrator and other software to visualize designs in 2D and explore color options efficiently. Première Vision Collections: Designed captivating collections for the global fashion industry at Première Vision Fair in Paris, specializing in sustainable bags that merged functionality and eco-responsibility. Sustainability Advocate: Led sustainability initiatives and introduced sustainable practices into product development. Website Transformation: Collaborated on a website project during the COVID-19 pandemic, creating a creative layout and content to showcase sustainability initiatives. Vision for Sustainability: Focused on making the brand 100% sustainable by presenting sustainability pledges, product life cycles, manufacturing, social compliances, and certifications for responsible manufacturing. Ongoing Pursuit: Continues to pursue design excellence, innovation, and sustainability in the fashion industry.

Web Designing, Web Banners, Product Photography, Photoshop, Facebook banners, Push notifications images for the web site Analysis and research on website including: Logo Design, Color scheme , elements of design, Design Inspiration