London, UK
Shannon is available for work
Strategic brand leader with 15 years’ experience building iconic brands and high-performing teams for exceptional global businesses including Jaguar Land Rover, Moet Hennessey Louis Vuitton (LVMH), The Estee Lauder Companies and L’Oreal.
Customer-centric and results-driven with a proven track record out-delivering revenue, profit and market share growth. A true luxury brand custodian who combines the creative and commercial to drive long-term term brand equity, customer lifetime value and loyalty. Extensive digital leadership across communications, customer experience and omnichannel retail. Strategic strengths with commercial brand operations expertise. Experience delivering transformation and growth programs to reimagine and accelerate brands, realizing their full potential.
Key achievements include:
- led flagship Estee Lauder to #1 in Australian prestige beauty market, while delivering +27% profit growth
- launched first new Range Rover in 10 years with +580% sales and 48% clients new to brand
- boosted Dior’s beauty social influence rank from #6 to #1 in less than 12 months
- re-positioned indie skincare brand Kiehl's in the market, delivering +108% retail sales growth
Experience engaging and developing high-performing teams to deliver inspiring results and grow their careers, leveraging communication and collaboration. Adept in matrix structures partnering across functional, regional and global teams. Accomplished relationship-builder and negotiator of win-win outcomes for agencies, retailers, publishers and partners. A champion for diversity, equity and inclusion.
A career fueled by over 10 years retail sales experience for contemporary and designer fashion and beauty brands.
Open to relocation
Open to Full-time work
Marketing & Communications Director
Jaguar Land Rover
May 2021 - Aug 2022
I led all aspects of Communications, Customer Experience and Product Marketing for Land Rover and Jaguar including go-to-market strategy, paid media, social media, public relations, sponsorships, part...
Marketing & Communications Director Oceania, Parfums Christian Dior
LVMH
Jan 2019 - Apr 2020
In this role I led communications, product management, retail marketing & CRM, successfully driving go-to-market across categories, brand pillars, retail channels (boutiques, specialty multi brand, de...
Marketing & Communications Manager, Estee Lauder & Aerin Beauty
Estée Lauder
Feb 2016 - Jan 2019
Promoted to lead all aspects of marketing and communications for Estee Lauder, the corporation's flagship brand, in the Australian market. I led a team of 7 direct and 2 matrix reports including eComm...
Group Product Manager, Estee Lauder, Tom Ford Beauty & Aerin Beauty
Estée Lauder
Jul 2014 - Jan 2016
Promoted to lead all aspects of Product Marketing for Estee Lauder, Tom Ford Beauty and Aerin Beauty. This role was created as part of my succession plan to overall leadership of Marketing & Communica...
Product Manager, Estee Lauder Skincare & Promotions
Estée Lauder
Nov 2011 - Jul 2014
Promoted to lead all aspects of marketing and consumer engagement for business-critical flagship brand. Teams of up to 7 direct and 2 matrix reports including E-Commerce.
•Successfully led major go-t...
Strategic Planning
(Advanced)
Marketing Communications Planning
(Advanced)
Campaign Management
(Advanced)
Product Marketing
(Advanced)
Go-to-market Strategy
(Advanced)
Social Media
(Advanced)
Advertising
(Advanced)
Public Relations
(Advanced)
English
Native
University of Queensland
Bachelor of Business Management
Marketing Major
2001 to 2007
University of Queensland
Bachelor of Commerce
Accounting, Finance Majors
2001 to 2007
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