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Shannon Edwards

Experienced VP / Director, Global Luxury, Beauty and Retail Leader
Portfolio website
About

Executive brand leader with over 17 years experience building iconic brands and high-performing teams for exceptional global businesses including Charlotte Tilbury Beauty, Jaguar Land Rover, Parfums Christian Dior at LVMH, Estee Lauder, Tom Ford Beauty and L’Oreal. Senior leadership experience including Global SLT/ExCo/ManCom level, with broad expertise across retail, commercial, marketing, digital, financial and team operations. Strategic strengths with commercial brand operations expertise - a results-driven executive with proven track record out-delivering retail sales, revenue, profit and market share growth. Experience delivering transformation and growth programs to reimagine and accelerate brands, realizing their full potential. A true luxury brand custodian who combines the commercial, creative and customer-centric to drive business results. Extensive digital leadership including omnichannel retail, customer experience and communications. Experience engaging and developing high-performing teams to deliver inspiring results and grow careers, leveraging communication and collaboration. Adept in matrix structures partnering across functional, regional and global teams. Accomplished relationship-builder and negotiator of win-win outcomes for retailers, publishers and partners. A champion for diversity, equity and inclusion.

Previous Brands
Stealth Startup
Comtent
Charlotte Tilbury Beauty
Jaguar Land Rover
LVMH
The Estée Lauder Companies Inc.
L'Oréal
Work Experience
Founding Team
Jan ‘24 -
Stealth Startup

COMTENT’s first innovation will be a data- and AI-powered discovery engine and shopping platform for global beauty – launching 2025

Founder & CEO
Jan ‘24 -
Comtent

Reimagining Retail with Discovery Commerce. COMTENT is a new audience-powered commerce company reimagining retail at the intersection of content, community and commerce for next-gen global consumers and brands

Director of Marketing, Communications, VM & Store Design UK & Pureplay e-Commerce
Jan ‘23 - Dec ‘23
Charlotte Tilbury Beauty

Director of Marketing & Communications, Land Rover & Jaguar
Jan ‘21 - Aug ‘22
Jaguar Land Rover

Director of Marketing & Communications, Parfums Christian Dior
Jan ‘18 - Dec ‘20
LVMH

Head of Marketing & Consumer Engagement, Estée Lauder & Aerin Beauty
Jan ‘16 - Dec ‘18
The Estée Lauder Companies Inc.

Group Product Manager, Estee Lauder, Tom Ford Beauty & Aerin Beauty
Jan ‘14 - Dec ‘16
The Estée Lauder Companies Inc.

Product Manager, Estee Lauder
Jan ‘11 - Dec ‘14
The Estée Lauder Companies Inc.

Product Manager, Kiehl's Since 1851
Jan ‘10 - Dec ‘11
L'Oréal

Product Manager, L'Oreal Professionnel
Jan ‘08 - Dec ‘10
L'Oréal

Commercial Analyst, Consumer Products Division
Jan ‘07 - Dec ‘08
L'Oréal

Languages
English - Native
Education & Training
University of Queensland
‘01 - ‘07
Bachelor of Business Management
Marketing Major
University of Queensland
‘01 - ‘07
Bachelor of Commerce
Accounting, Finance Majors
London, UK