Strategic brand leader with 15 years’ experience building iconic brands and high-performing teams for exceptional global businesses including Jaguar Land Rover, Moet Hennessey Louis Vuitton (LVMH), The Estee Lauder Companies and L’Oreal.

Customer-centric and results-driven with a proven track record out-delivering revenue, profit and market share growth. A true luxury brand custodian who combines the creative and commercial to drive long-term term brand equity, customer lifetime value and loyalty. Extensive digital leadership across communications, customer experience and omnichannel retail. Strategic strengths with commercial brand operations expertise. Experience delivering transformation and growth programs to reimagine and accelerate brands, realizing their full potential.

Key achievements include:
- led flagship Estee Lauder to #1 in Australian prestige beauty market, while delivering +27% profit growth
- launched first new Range Rover in 10 years with +580% sales and 48% clients new to brand
- boosted Dior’s beauty social influence rank from #6 to #1 in less than 12 months
- re-positioned indie skincare brand Kiehl's in the market, delivering +108% retail sales growth

Experience engaging and developing high-performing teams to deliver inspiring results and grow their careers, leveraging communication and collaboration. Adept in matrix structures partnering across functional, regional and global teams. Accomplished relationship-builder and negotiator of win-win outcomes for agencies, retailers, publishers and partners. A champion for diversity, equity and inclusion.

A career fueled by over 10 years retail sales experience for contemporary and designer fashion and beauty brands.