Motivated, results-driven Retail, Sales & Marketing professional offering 25+ years' experience of diverse industries, specialized in high impact marketing and research. Exceptional proficiency in formulating strategic plan, developing marketing plan, identifying and pursuing new business opportunities leading to sales growth. Managed Investment portfolios by undergoing thorough research and analysis, keeping a sharp eye on economic indicators. Experienced in operations and buyer's requirement study, customer servicing and identifying new opportunities in international and domestic markets. A resourceful decision maker that combines strong leadership and organizational skills with the ability to direct high level business affairs.
Heading 360 degree marketing of a Renewable Energy Startup. ●Managing in getting patents across the globe. ●Managing legal and corporate law challenges. ●Augmenting the right manpower and setting the footprint in the RE sector.
Managing Investment portfolios of Real Estate worth USD 100m, Retail worth USD 50m, Stock Market and Tech sector. ●Highlighting business opportunities in emerging markets by providing advisory and ●management consultancy.
Managed operations of 105 stores across Pakistan with around 1200 staff, including 6 Regional Managers and 12 Area Managers, with full P&L Management. ●Developed AI to enhance consumer insights over BI & CRM platforms. ●Digitised flagship stores to increase footfall and as part of new strategy for VM ●Introduced RFID technology to control shrinkage, theft and improving lead time. ●Worked with L&D to improve the quality of Retail Sales staff. ●Worked on the expansion plan to cover more geography and relocation plan in order to get ●desired markets. ●Defining new Omni Channel strategy in line with Brand Strategy.
Developed emerging market opportunities and changing consumer trends to the mix, and sustained with profitable growth. ●Defined Brand Strategies and Omni Channel Strategy. ●Install customer-lead category management. ●Revamped store operations and talent, bringing innovations. ●Maximized margins with pricing and promotions, cutting cost on inventory saved 23% on stock ●losses, develop flexible and efficient supply chain and improved the sales by 36%. ●Built a modern retail organization with updated information technology.
GGICO (Gulf General Investment Company), comprises of Retail brands such as IKKS, Stephane Rolland, Sergeant Major, Herve Leger, Pierre Hermes, Jacob & Co, Armand Basi, Trussardi and En Vogue. ●Managed P&L and fiscal year planning. ●Enhanced the Retail Sales by diversification and expansion planning, acquiring brands from ●Italy, Spain, U.K. and Brazil. ●Managed brands across GCC with a turnover of AED 250 million plus •Facilitate in sourcing new trade and entering into other international markets by launching thorough research techniques. ●Managed and control all aspects of new projects, lead and support the team towards achieving ●the retail targets. ●Implemented and monitor customer services, policies and procedures to ensure full ●compliance.
Binhendi is a large Retail group, representing Brioni, Billionaire, Zilli, Energie, Paul & Shark, Ulysse Nardin, Porsche Design, Hugo Boss, Japengo, Second Cup, Now Café, Bella Donna, Texas Instruments, B&B Ita lia, Flexform, MDF Italia, Promemoria, Flos etc. ●Delivering budget P&L for the full fiscal year. ●Formulate and implement highly effective innovative solutions and plans, and increased retail ●sales by 42% over previous year, and achieved 80% target of USD 94m in just 9 months. ●Marketing and Communications across the board. Conducting a brand performance review, ●auditing marketing communications, market intelligence, competitive intelligence, market insights, budget analysis, managing agencies both internal and external, marketing campaign, PR and channel development. Maintaining and developing relationships with key suppliers, country distributors and acquiring & monitoring franchise operations. ●Handling a large-scale Retail team, over 500 staff reporting directly and indirectly.
Implemented Marketing Communication, Visual Merchandising roll out plans, media promotions and advertising plan of the brand, considering Competitors Update. ●Handled the Retail Sales Management operations, thereby achieving increased sales growth; ●analysed and developed new markets to drive volumes resulting in business growth. ●Looked after Franchise Operations, handled Channel Development by increasing Channel sales ●volume, reaching secondary targets, market share and width of distribution in the assigned territory. ●Demonstrated competency by turning around the profit decline company into profit making unit ●within one-year span. Achieved USD 6m single contract, the biggest in the history of the company.
Spearheaded the augmentation of Retail network and Business Development. Dealt with Retail operations and developed network of Franchisee. ●Enhanced 27% retail sale in the very first year, topping AED 25 million over previous year sales. ●Generated business growth in MENA region; propelled channel sales by streamlining the whole ●retail operations.
Devised sales strategies and drove Retail sales & operational efforts involving effective promotional activities for growth and profitability. ●Business Development, region included Middle East, Sri Lanka, Maldives and Nepal. ●Commended for accomplishing 30% sales in a volatile and cyclical market, concluded sales ●over PKR 400 million during year 1998/99.
Handling customers from Middle East and Far East based out of Pakistan. ●Handled network administration and targeted new sectors for software development. ●Planned and organised promotional activities such as seminars, fairs and campaigns. ●Managed key accounts of hardware & software clients.