Nearly 10 years of experience across Ecommerce and Digital in Luxury, High Street and Beauty. Diligent and determined Trader with special focus on Data Analysis and growth achievement. Leadership values collaboration and mentoring.
Company: Dundas World Ltd Job: Head of E-commerce. Markets: USA main Turnover. Team: 1 E-commerce Coordinator & 1 Assistant 1 Developer & 2 Agencies (Mktg & PR and Digital Mktg) Weekly Trading monitoring Sales Equation: Traffic – CR – Qty – ASP. Traffic / Acquisition Strategy Channel mix: (GA & Meta & Klaviyo) Paid Social/Search: PPC Agency Strategy Media split Google & SM and type of campaign. Organic: SEO Optimisation Techniques (SEO Specialist, Copy/content &Developers coordination). Direct: CRM/Cost return and retention. Automated Flows and Personalised reach out. Also incentives set up. Email: CRM (Same as before, as attribution can be in both when checking GA) Referral: Affiliate Mktg. Strategy Partnering with Rakuten Conversion Rate Optimisation: Firstly understanding customer behaviour on site, mainly using GA, Data Studio, Hotjar (also time to time surveys on site, by mail and with Cust Serv Support). Analysis of customer journey through: GA, Hotjar and Abandoned Carts. Average length on site, iterations, heat maps, to find out: Quick bounce non engaging customers/ disappointed on Landing Page. Where do they land by source and whether they stay interested and reach different levels of the site to find out where are the main bridges. Testing different layouts with A/B testing to take final decisions Quantity: Analysis of Merchandise and Planning efficiency. Best Sellers availability / Replenishment. Split by country/Region Average Selling Price Together with Qty, review Commercial calendar. Promotion Activation and communication. Market Trends (i.e. Black Friday or 11/11) Navigation and communication of promotions on site and through the different channels. As part of CRO UX Optimisation with further reviews on: Site & Experience Localisation by region or country (languages & currencies). Payment checkout options (Quick add to cart, quick check out, financing opportunities through After pay or Klarna, etc) Market Places & Partnerships: By partner, managing individualised approach and strategy. Product offer/replenishment & Exclusives strategy Promotion/commercial activation Sample coordination Content creation Merchant Site Management Platform Integration FBM & FBA: AMAZON US & EU Luxury Stores. Lyst Wholesale Support: Saks, Neiman Markus, Forward, YNAP, D&D. Under Development/Negotiating and set up stage: Farfetch, Orchad Mild, Zalando
4 Shopify Stores 2 Junior E-com Managers direct reports. Weekly monitoring KPI’s: Sell Out, Best Sellers, Sell Through, Traffic, CR. Catalog Management: Uploading Products & Content, CMS & OMS. User Experience: Payment funnel, Product Page redesign. Digital Marketing planning and execution (Banners, Homepage, Newsletters, Paid Social Campaigns). Commercial calendar planning Pricing and Markdown strategies & payment methods. Budgeting & Forecasting Buy: Product Structure; Selection; Depth; Allocation (different platforms & partners). Partner management (Farfetch). see less
OTB On roll planning and execution. E-commerce Buy (Product Assortment Depth) Prising strategy per market. Commercial calendar, Promotions & Mark Down strategy. Logistics coordination (Replenishment & Recuts) Market place management (Farfetch) Shopify platform. Report & Analisis on roll week, month, year.
Product selection: Selecting the right assortment for each market from the general collection Quantities Purchaser: Depth per sku on the needs of the market. Sales Tracking: Daily sales follow-up to stablish commercial calendar.(developing Excel advanced Reports, working with SAP Data provider) Website development: working together with Marketing and IT team in order to improve the customer experience. Tools improvement: in order to be more efficient bring new tools to the team, to speed up the processed Newsletter planning: as a tool for Marketing and as a promotion tool Website Product sorting: To meet customer interests and push certain items Bridge between IT and Merchandise Management Team Photo Management: dealing with Photostudio and Retouchers SEO Optimization with IT and Copywriters. On-line Marketing see less
Product selection: Selecting the right assortment for each market from the general collection Quantities Purchaser: Depth per sku on the needs of the market. Sales Tracking: Daily sales follow-up to stablish commercial calendar.(developing Excel advanced Reports, working with SAP Data provider) Commercial Calendar development: According to the different needs of the customer in each country, make the actions according to market needs. Website development: constant check of the website performance and contact to the IT team in order to improve and correct bugs. Windows and Visual Merchandising of the shop floor: working together with regional teams to improve the shop floor setting. Stock Control see less
Zara Woman Website Product sorting: To meet customer interests and push certain items Product selection: Selecting the right assortment for each market from the general collection Sales Tracking: Daily sales follow-up to stablish commercial calendar. Tools improvement: in order to be more efficient bring new tools to the team, to speed up the processed. Website development: working together with Marketing and IT team in order to improve the customer experience. Quantities Purchaser: Depth per sku on the needs of the market. Newsletter planning: as a tool for Marketing and as a promotion tool Bridge between IT and Merchandise Management Team Photo Management: dealing with Photostudio and Retouchers SEO Optimization with IT and Copywriters. Tool for organic search On-line Marketing see less
Brands: Carolina Herrera, Nina Ricci, Valentino, Comme des Garçons. Sales Tracking: Daily sales follow-up to stablish commercial calendar. Marketing actions: Street-marketing and Trainning Agency Relationship management: daily trelationship in order to develop graphic and digital material for the Brand and Website. Budget control: Revising the budget and share per either action and project. Relationship with Communication & PR: either for on-line and off line actions (bloggers, influencers, Media and Press) Relationship with Trade Marketing: to fulfil the customer needs and materials. Point of Sale material development Website and Socia content development. App developing: together with agencies see less
Brands: IKKS, Levis kids, Jean Paul Gaultier kids, Pauls Smith Kids, Kenzo Kids, Catimini. Competence analysis on line and off line. Promotional calendar planning and control. Market development. Web content development. On line Merchandising responsible. Content Translation Books translation. Social Media Control. Customer service. Public Relationship with on line and off line media see less
Brand: Lay´s. Sell In and Sell Out analysis Customer profile analysis. Point of Sale material development. Promotional actions on line and off line. Social Media follow up and development Communication calendar planning and implementation. see less
Juan Carlos is a talented and hardworking trading manager. He is passionate about his job and a great team player. Could not recommend him enough! Best hire in my team.