Passionate and results-driven professional with over 10 years of experience in the fashion and luxury industry, specializing in merchandising sales management and collection merchandising. Proven track record of driving business growth and exceeding targets. Skilled in strategic planning, team leadership and performance analysis. My deep passion for the fashion and luxury industries stem from a natural inclination towards aesthetics and a family heritage in high jewellery and couture businesses.
• Managed global purchasing for men's categories, with a total business of 150 € mln. • Daily analysis of sales performance, main KPIs and stock movements, overseeing 120 stores worldwide. • Definition of the seasonal collections in collaboration with the Collection Merchandising team. • Collaboration with local subsidiaries on markets performance, seasonal buying campaigns and sales/purchase budgets. • Weekly follow-up with the Production and Logistics departments on the deliveries of the merchandise. • Managed a team of four people.
• Responsible for the men's seasonal buying campaigns/capsule collections with a focus on Europe and the Middle East. • Responsible for the performance of the category (sales’ double-digit growth vs the previous year reached both years with a total business of 50 € mln in 2021 and 75 € mln in 2022) • Creation of capsule collections for specific markets/events in collaboration with the Collection Merchandising.Manager. • Daily analysis of sales performance, main KPIs and stock, overseeing 50 stores including all types of retail realities. • Collaboration with Visual Merchandising in the definition of the store set-ups and windows guidelines for each country/store. • Weekly follow-up with local subsidiaries on market’s performance, merchandise needs, local trends and events, etc. • Markets visits twice a season.
• Purchasing for nine stores in London, Copenhagen, Stockholm, and Dublin (FW20 Open to Buy 15 mln €). • Creation of capsule collection in collaboration with the HQ Collection Merchandising team for specific events (pop-up stores, Ramadan period). • Store visits and meetings with store managers and local retailers (e.g. Selfridges and Harrods management) on a weekly basis. • Daily analysis of sales performance, main KPIs and stock transfers between stores. • Collaboration with Visual Merchandising during the stores set-ups and frequent collection trainings to the store teams. • Creation of different initiatives for the store teams to create engagement, push sales and improve product knowledge/story telling.
• Purchasing for twelve stores in Italy, Spain, Istanbul and Athens with markets visits twice a season. • Weekly follow-up with stores on market’s performance, merchandise needs, local trends and events, etc. • Creation of the worldwide collection in collaboration with the rest of the Men’s Footwear Merchandising team. • Creation of capsule collection for specific countries/events. • Daily analysis of sales performance, main KPIs and stock transfers between stores. • Collaboration with Visual Merchandising in the definition of the stores set-ups/windows and seasonal collection trainings to the store teams.
• Managed daily operations (oversaw inventory, product selection, stock replenishment and financial transactions) • Provided unique and careful customer service to each single client developing strong customer relationships. • Collaborated with suppliers for high-quality jewellery procurement. • Organized and participated in promotional events, showcasing new collections and increasing brand visibility. • Conducted market research to stay informed about industry trends and competitors, adapting strategies to maintain a competitive edge.