Antonello Vicino
Passionate and results-driven professional with over 10 years of experience in the fashion and luxury industry, specializing in merchandising sales management and collection merchandising. Proven track record of driving business growth and exceeding targets. Skilled in strategic planning, team leadership and performance analysis. My deep passion for the fashion and luxury industries stem from a natural inclination towards aesthetics and a family heritage in high jewellery and couture businesses.
- Supported emerging brands in optimizing assortments and aligning collections with market trends to enhance sell-through rates. - Developed data-driven strategies and actionable insights to improve inventory management and profitability. - Collaborated with cross-functional teams to create tailored solutions for footwear, accessories and RTW categories.
- Led global purchasing strategy for men’s categories, managing a €150M business across 120 stores worldwide. - Conducted daily performance analysis of sales, KPIs and stock movements to optimize product distribution and drive growth. -Collaborated with collection merchandising teams to define seasonal collections, ensuring market alignment. - Managed a team of four, overseeing purchasing and market strategies for local subsidiaries across global regions. - Partnered with production and logistics teams to ensure timely merchandise delivery and inventory optimization.
- Spearheaded seasonal buying campaigns and capsule collections, achieving 50% sales growth YoY, with total category revenue increasing from €50M in 2021 to €75M in 2022. - Managed the performance of 50 stores, driving data-driven decision-making to increase sales and optimize stock levels. - Developed capsule collections tailored to market-specific events and pop-up stores, improving engagement and sales. - Led cross-functional collaboration with visual merchandising teams to optimize in-store layouts and product presentations. - Conducted market visits across Europe and the Middle East, aligning local strategies with global objectives.
- Managed purchasing for nine stores across London, Copenhagen, Stockholm, and Dublin with a seasonal average of €15M open-to-buy budget. - Developed capsule collections for special events such as Ramadan and pop-up stores, increasing regional sales. - Led product training sessions for store teams to improve customer engagement and storytelling, resulting in higher conversion rates. - Collaborated closely with key retailers like Selfridges and Harrods to align merchandising strategies with local market trends. - Conducted sales and stock analysis to optimize inventory levels and stock transfers between stores.
- Managed purchasing for 12 stores across Italy and South Europe, with twice-yearly market visits. - Developed capsule collections in collaboration with the HQ team to meet local market needs and trends. - Analyzed sales performance and KPIs daily to optimize stock levels and identify opportunities for growth. - Collaborated with Visual Merchandising teams to optimize store layouts and enhance the customer experience.
- Supported the development of seasonal collections for men’s footwear, coordinating with design and merchandising teams. - Analyzed market trends and customer preferences to influence product development and selection. - Assisted in the planning and execution of buying campaigns for international markets.
- Led day-to-day operations of a family-owned luxury jewelry store, overseeing inventory management and supplier negotiations. - Enhanced customer loyalty through personalized service and high-quality product curation. - Organized promotional events to showcase new collections, increasing store visibility and sales.