Strategic, innovation focused, commercially astute executive with a successful track record of over two decades within retail, wholesale, digital and franchise distribution channels. During my executive tenure I have creating, refined, and deployed 360° strategic initiatives within Brand development, Partnership, Repositioning, Brand Strategy, Market positioning and research, product development, business development, global Wholesale & DTC, and China market expansion. As an executive mentor and leader, I believe in influential communication and a holistic professional approach. Having the innate ability to develop individuals to excel professionally, whilst playing an instrumental role in delivering organic business growth. Throughout my academic foundation in commercial and marketing, then evolving in strategic management, I am fortunate enough to be part of complex Luxury and premium businesses, spanning across an eclectic range of product demographics.
Kuofi O'Connor is an entrepreneur and founder of Y + O Lux, a global boutique consultancy firm advising brands and CEOs on business expansions. Her passion for floral came in 2015 when she attended her first Christmas wreath workshop, then floral creation quickly became her joy between fashion management; soon it developed into her successful side hustle working with private clients when she’s not in Paris nor travelling for fashion summits. With over two decades of experience in luxury brand building, she has impeccable taste and in depth knowhow in creating a space with sophisticated style with fresh and dried floral display and tablescaping. She is also a talented Chinese calligraphy artist. Floral design - tablescaping Floral event curation Chinese calligraphy and beyond
This is my passion project, a lifestyle website that is future-proof. A platform to spotlight talents, ideas, lifestyle and all the beautiful things in life, real talk about money, career, entrepreneurship and sustainability.
Executive Advisor to Elle Taiwan for Hearst Taiwan. Advising on fashion week organisation and connect experts to elaborate Taiwanese fashion to international scene.
Guest Lecturer - International Brand Development and Marketing Strategy
Guest Lecturer - International Fashion Career sharing and advising final master degree in fashion marketing. Q & A
Y + O lux is a boutique consultancy, the team gathered over 2 decades experience in luxury sector. We offer fashion startups & entrepreneurs 360 degree bespoke advices, from your simple idea to final brand launch with positive change. Expertise: - Global Business Strategy - Brand Position - Collection Building - International Business development - China Expansion with social media strategy - Cross cultural strategy - Vision building
In charge of Asia Pacific & Middle East markets
I always found Kuo-Fang to be exceptional in her role heading up our global commercial department. She was very proactive in developing new wholesale and retail partnerships and knew how to navigate often complex distribution conflicts. I would highly recommend her for the most senior or roles.