15+ years PR and communication experience with a comprehensive international and multicultural approach architecting brand experiences and engineering comprehensive and integrated communication platforms.

Successful delivery of projects through the management of a network of international press and celebrities contacts Leverages multiple technology skills through multi-channel communication solutions

Development and implementation of all Global PR and Communication activities
Define and develop editorial strategy for the season in terms of product pushes, feature stories, interviews and brand initiatives

Global corporate event management and responsible for trade events and customer experience

Budgeting, ideation and implementation of special productions like fashion shows, press sessions and retail events

Managing celebrities relations and product placement

Head of content, video director and trend setter, fashion critic