Lorenzo Colasurdo
International Wholesale Manager with more than 15 years experience in luxury goods market: - Turnover: 60 M€/year through the EMEAIR wholesale network, 250 doors (including e-com,Dept.Stores and Corners) - Business Development: 10% min annual increase. Results oriented, analytical state of mind, familiar with numbers - KPI monitoring and Financial Goals: OTB planning, deliveries follow up, monthly turnover, Sell-Out - Product Trainings in store to Department Stores and Key Accounts, leading to staff engagement and sales increase - Committed Brand Ambassador: product sensitivity, collection feedback and competitive monitoring - Team Management:leading 2 full-time assistants and 30 free-lance sellers during selling campaigns - Showroom Management: proactive, good communication skills and problem solving approach
I led the development of a global wholesale strategy, formally approved by the investor, the Revolve Group. I worked closely with the CEO and investors to build the wholesale network from scratch, inheriting an operational model that had previously been managed entirely by external agents. I secured showroom visits from leading specialty retailers and department stores, laying a solid foundation for the brand’s growth.
- Men and Women collections business consolidation in the EMEA market, including department stores - implementing of Selective Distribution strategy in the most challenging area of the EMEIA region - strengthen the communication within the wholesale network to ensure the best representation of the brand and explore all possibilities for an organic growth - in-depth follow up for achieving better performance in the long run in terms of selection, deliveries, sell-through - close communication with internal departments, such as Legal, Credit Collection, Logistics, Merchandising, VM, Aftersales, Marketing, Press, for a proper business development
Men's Wholesale Manager - EMEAIR region (Europe - Middle-East - Africa - India - Russia) - management of a team of two juniors and 30 people during the selling campaigns - business consolidation and development according to strategy and image of the company - quantitative and qualitative analysis of showroom orders - existing and prospective clients visits and product trainings - clients follow-up: deliveries, sell-out, returns/reorders - competitors monitoring - coordination with Customer Service, Accounting, Merchandising, Supply Chain, Production and Communication Departments
Men's Wholesale and Franchising Manager (Southern Europe - Africa - ME - APAC) - business development according to strategy and image of the company - existing and prospective clients visits and product trainings - clients follow-up and competitors monitoring - management of showroom sales staff and orders analysis - coordination with internal departments
Front and back office activities to worldwide clients. Setup of client's follow-up reporting Strong interaction with Customer Service, Product Merchandising and Press Departments, to respond to clients' requests. Sales Campaigns management and results analysis.
showroom assistant
showroom assistant
- Planning of the appointments of the showroom - Customers budgets planning - Visit of European existing and potential customers - Training of sales persons and showroom sales - Orders confirmation and analysis
-Professional, trustable and serious profile. -Deep knowledge of the luxury wholesale market. -Passionate about fashion.