London, UK
Maddalena is open to new work opportunities
I've joined Tomorrow Ltd in 2016 and supported in the creation of the first direct to consumer business, becoming the main lead. I drove a triple digit growth in revenues and profits in only 3 years for the marketplace business (Farfetch). I rolled out the creation of 3 mono brand e-commerce (Coperni, Colville, Athletics Footwear, Objectsivlife) and onboarded other four (A-Cold-Wall, Loverboy, Martine Rose, Machine A). Currently Head of e-commerce, responsible for the digital strategic growth of Tomorrow's investment brands and managing Trade, CRM, design, product management and customer service teams.
Open to relocation
Open to Full-time work
Head of E-commerce
Tomorrow London
May 2022 - Present
Responsible for the digital strategic growth and financial targets of Tomorrow's investment brands: a-cold-wall.com, martine-rose.com, coperniparis.com, charlesjeffreyloverboy.com, colvilleofficial.co...
Senior E-commerce Trade Manager
Tomorrow London Ltd.
May 2021 - May 2022
Responsible for overseeing the forecasting and trading of all of Tomorrow Ltd's Investment Brand's D2C sites whilst helping to develop and execute against the evolving digital strategy of the business...
E-commerce Trade Manager
Tomorrow London Ltd.
Jan 2018 - May 2021
Reporting to the Chief Digital Officer, responsible for the management of the DTC business unit at Tomorrow Ltd since its origin, while still managing the marketplace business.
•Managing the team of ...
Marketplace Manager
Tomorrow London Ltd.
Jul 2016 - Dec 2017
Reporting to the Chief Revenues Officer, involved in the set up and consequent management of a multi brand online boutique on Farfetch.
•Managing the digital operations assistant;
•Budget and contro...
Online Merchandising
(Advanced)
Online Sales Management
(Advanced)
Online Marketplace
(Advanced)
Online Business Management
(Advanced)
eSales
(Advanced)
Online Sales
(Advanced)
Marketing Activation
(Advanced)
P&L Forecasting
(Advanced)
English
London Business School
Executive Course, Mastering Digital
to 2021
Istituto Marangoni London
Bachelor of Business
2013 to 2016
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