Maddalena Boschin


Open to Opportunities

Maddalena Boschin

Head of e-commerce

Current Location

London, UK

Maddalena is open to new work opportunities

I've joined Tomorrow Ltd in 2016 and supported in the creation of the first direct to consumer business, becoming the main lead. I drove a triple digit growth in revenues and profits in only 3 years for the marketplace business (Farfetch). I rolled out the creation of 3 mono brand e-commerce (Coperni, Colville, Athletics Footwear, Objectsivlife) and onboarded other four (A-Cold-Wall, Loverboy, Martine Rose, Machine A). Currently Head of e-commerce, responsible for the digital strategic growth of Tomorrow's investment brands and managing Trade, CRM, design, product management and customer service teams.

  • Brands Maddalena has worked with
    • Tomorrow London
    • Tomorrow London Ltd.
  • Maddalena's past titles
    • Director Of Ecommerce
    • Senior Trade Marketing Manager
    • E-Commerce Manager
    • Marketplace Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Freelance Assignments
  • Hourly Consulting

Head of E-commerce

Tomorrow London

May 2022 - Now

Responsible for the digital strategic growth and financial targets of Tomorrow's investment brands:,,,,

Senior E-commerce Trade Manager

Tomorrow London Ltd.

May 2021 - May 2022

Responsible for overseeing the forecasting and trading of all of Tomorrow Ltd's Investment Brand's D2C sites whilst helping to develop and execute against the evolving digital strategy of the business...

E-commerce Trade Manager

Tomorrow London Ltd.

Jan 2018 - May 2021

Reporting to the Chief Digital Officer, responsible for the management of the DTC business unit at Tomorrow Ltd since its origin, while still managing the marketplace business.
•Managing the team of ...

Marketplace Manager

Tomorrow London Ltd.

Jul 2016 - Dec 2017

Reporting to the Chief Revenues Officer, involved in the set up and consequent management of a multi brand online boutique on Farfetch.
•Managing the digital operations assistant;
•Budget and contro...

  • Online Merchandising


  • Online Sales Management


  • Online Marketplace


  • Online Business Management


  • eSales


  • Online Sales


  • Marketing Activation


  • P&L Forecasting



London Business School

Executive Course, Mastering Digital

to 2021

Istituto Marangoni London

Bachelor of Business

2013 to 2016

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