I’m a Fashion enthusiast focused on Digital, Sales, Marketing, E-commerce, and Retail. Experiences in fast-paced environments gave me a creative approach on topics. Today, I'm helping brands and retailers grow their online presence. 8+ years experience in steering Consumer-Brand Interactions.
Zalando is Europe’s leading online platform for fashion and lifestyle. I joined Zalando to support premium brands and retailers connect with our platform. • Build a strong brand presence within the market • Develop long term relationships with strategic partners • Create new opportunities to drive business growth.
Providing consulting services to a range of clients, including fashion labels, E-Commerce platforms, agencies: ∙ E-Commerce strategy ∙ Marketplace development ∙ Brand and influencer partnerships ∙ Campaign planning and management ∙ Trend sourcing ∙ Brand identity ∙ Content creation https://amaurylahaye.com
Choose is a marketplace for the world's greatest labels and emerging designer brands. I built the Sales & Marketing departments dedicated to find the most promising lifestyle consumer brands. Key responsabilities: • Drive growth for the brand partnerships team by setting KPIs & incentives. • Ensure the balance of both revenue and user growth. • Set a CRM solution to align sales & marketing teams. Key achievements: • Manage & train a team of 5+ people using OKR. • Grow revenue from 0 to €1M in 12 months. • Partner with more than 500 international brands. • Build a strong brand identity within the market.
Selectionnist aims to turn the digital revolution into an opportunity for the media industry by building the bridge between publishers and retailers. I joined Selectionnist to monetize the editorial curation of magazine and help make connections to large brands. Key responsabilities: • Define the go-to-market strategy from the ground up. • Build and secure partnerships with brands, magazines and agencies. • Leverage data & insights to identify and activate growth opportunities. Key achievements: • Partner with Top 30 French magazines. • Close 50+ deals in the first year. • Maintain clients retention by closing renewals. • x3 increase in incoming leads.
Webedia is a global media and technology company, specialized in the Entertainment industry. I joined the advertising department to work on creating and managing new partnerships with major brands, media agencies and more. Key responsabilities: • Build, manage, and grow strategic partnerships with media agencies. • Partner with development teams to shape future advertising products. • Identify opportunities which can be used to increase overall revenue. Key achievements: • Exceed sales objectives every year (sales revenue: €3m+ sales/year). • Lead of proposals: 65% conversion rate. • Profitability management: 100 contracts/year (net margin > 60%). • Collaborate with Sales Director to define the sales pitch.