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Amaury Lahaye

E-commerce & Growth Specialist
About

I’m a Fashion enthusiast focused on Digital, Sales, Marketing, E-commerce, and Retail. Experiences in fast-paced environments gave me a creative approach on topics. Today, I'm helping brands and retailers grow their online presence. 8+ years experience in steering Consumer-Brand Interactions.

Previous Brands
Zalando
LA&
Choose
Selectionnist
Webedia
Work Experience
Senior Sales Manager France
Jun ‘21 - Now
Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. I joined Zalando to support premium brands and retailers connect with our platform. • Build a strong brand presence within the market • Develop long term relationships with strategic partners • Create new opportunities to drive business growth.

E-commerce & Growth Specialist
Jun ‘20 - Now
LA&

Providing consulting services to a range of clients, including fashion labels, E-Commerce platforms, agencies: ∙ E-Commerce strategy ∙ Marketplace development ∙ Brand and influencer partnerships ∙ Campaign planning and management ∙ Trend sourcing ∙ Brand identity ∙ Content creation https://amaurylahaye.com

Business Development Manager (Partner)
Jul ‘17 - Jun ‘20
Choose

Choose is a marketplace for the world's greatest labels and emerging designer brands. I built the Sales & Marketing departments dedicated to find the most promising lifestyle consumer brands. Key responsabilities: • Drive growth for the brand partnerships team by setting KPIs & incentives. • Ensure the balance of both revenue and user growth. • Set a CRM solution to align sales & marketing teams. Key achievements: • Manage & train a team of 5+ people using OKR. • Grow revenue from 0 to €1M in 12 months. • Partner with more than 500 international brands. • Build a strong brand identity within the market.

Sales & Marketing Director
Nov ‘14 - Sep ‘17
Selectionnist

Selectionnist aims to turn the digital revolution into an opportunity for the media industry by building the bridge between publishers and retailers. I joined Selectionnist to monetize the editorial curation of magazine and help make connections to large brands. Key responsabilities: • Define the go-to-market strategy from the ground up. • Build and secure partnerships with brands, magazines and agencies. • Leverage data & insights to identify and activate growth opportunities. Key achievements: • Partner with Top 30 French magazines. • Close 50+ deals in the first year. • Maintain clients retention by closing renewals. • x3 increase in incoming leads.

Media Strategist
Jun ‘12 - Oct ‘14
Webedia

Webedia is a global media and technology company, specialized in the Entertainment industry. I joined the advertising department to work on creating and managing new partnerships with major brands, media agencies and more. Key responsabilities: • Build, manage, and grow strategic partnerships with media agencies. • Partner with development teams to shape future advertising products. • Identify opportunities which can be used to increase overall revenue. Key achievements: • Exceed sales objectives every year (sales revenue: €3m+ sales/year). • Lead of proposals: 65% conversion rate. • Profitability management: 100 contracts/year (net margin > 60%). • Collaborate with Sales Director to define the sales pitch.

Languages
French - Native
English - Fluent
Spanish - Basic
Location Preference
To be discussed
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Permanent Positions
Education & Training
IAE Dijon Graduate School of Management
‘11 - ‘13
Master’s Degree
Marketing Management
Paris, France