10 years experience in brand partnerships, business development, buying, merchandising, retail operations and digital product within luxury fashion & lifestyle e-commerce. Deep understanding of brands, product, payments, marketplace and wholesale business models. Skilled in commercial strategy, negotiation, new business acquisition, innovation and project management - from conception to delivery.
Poizon (Dewu) is the leading Chinese e-commerce platform for authenticated luxury and streetwear products, with over 150 million users. In this role, I lead the strategic development of Poizon’s European footprint, focusing on go-to-market execution, commercial excellence, and high-impact partnerships with premium retailers. • Built a strong network of retail partners across Europe to drive market growth and boost sales. • Led brand, marketing, and pricing initiatives to strengthen Poizon’s presence in Europe. • Shaped strategy by evaluating market trends and competitor moves, keeping Poizon agile. • Aligned cross-departmental efforts to enhance operations and deliver sustained sales growth.
Zalando is Europe's leading online platform for fashion and lifestyle. I joined Zalando to support French fashion brands and retailers connect with our platform. • Build a strong brand presence within the market. • Develop long term relationships with strategic partners. • Create new opportunities to drive business growth.
Providing consulting services to a range of clients, including fashion labels, E-Commerce platforms, agencies: ∙ E-Commerce strategy ∙ Marketplace development ∙ Brand and influencer partnerships ∙ Campaign planning and management ∙ Trend sourcing ∙ Brand identity ∙ Content creation https://amaurylahaye.com
Choose is a mobile-first e-commerce platform that delivers premium brand products to consumer doorsteps. I built and led the sales & merchandising strategy to scale up brand acquisition & optimize catalog performance. Key responsabilities: • Drive growth for the brand partnerships team by setting KPIs & incentives. • Ensure the balance of both revenue and user growth. • Set a CRM solution to align sales & marketing teams. Key achievements: • Manage & train a team of BD using OKR. • Grow revenue from 0 to €1M in 12 months. • Partner with more than 500 international brands. • Build a strong brand identity within the market.
Selectionnist aims to turn the digital revolution into an opportunity for the print media industry by building the bridge between publishers and retailers. I joined Selectionnist to monetise curated content of magazines and help make connections to premium brands. Key responsabilities: • Define the go-to-market strategy from the ground up. • Build and secure partnerships with brands, magazines and agencies. • Leverage data & insights to identify and activate growth opportunities. Key achievements: • Partner with Top 30 French magazines. • Close 50+ deals in the first year. • Maintain clients retention by closing renewals. • x3 increase in incoming leads.
Webedia is a global media and technology company, specialized in the Entertainment industry. I joined the advertising department to work on creating and managing new partnerships with major brands, media agencies and more. Key responsabilities: • Build, manage, and grow strategic partnerships with media agencies. • Partner with development teams to shape future advertising products. • Identify opportunities which can be used to increase overall revenue. Key achievements: • Exceed sales objectives every year (sales revenue: €3m+ sales/year). • Lead of proposals: 65% conversion rate. • Profitability management: 100 contracts/year (net margin > 60%). • Collaborate with Sales Director to define the sales pitch.