Amaury Lahaye
10 years experience in brand partnerships, business development, buying, merchandising, retail operations and digital product within luxury fashion & lifestyle e-commerce. Deep understanding of brands, product, payments, marketplace and wholesale business models. Skilled in commercial strategy, negotiation, new business acquisition, innovation and project management - from conception to delivery.
Poizon (Dewu) is the leading Chinese e-commerce platform for authenticated luxury and streetwear products, serving 150M+ users. I am responsible for driving Poizon’s strategy and growth in France, strengthening market relevance with brands and partners and steering commercial performance — managing €150M+ in annual sales.
Zalando is Europe's leading online platform for fashion and lifestyle. In charge of strategic partnerships and commercial growth for the French market, supporting premium and lifestyle brands in accelerating their digital performance on the platform. Focus on GTM execution, assortment strategy, and long-term partner development to strengthen brand visibility and category relevance.
Choose is a mobile-first e-commerce platform delivering cool products directly to consumers. Defined the company’s commercial blueprint — business model, value proposition, go-to-market architecture, and first sales organization. Led sales and merchandising to scale brand acquisition and catalog performance, securing 500+ brand partnerships and building the systems (KPIs, CRM, OKRs) that enabled revenue to grow from 0 to €1M in year one.
Selectionnist is a mobile commerce solution turning editorial content into shoppable experiences. Built the go-to-market foundation and positioned Selectionnist as the link between leading French magazines and premium brands. Developed the first partnerships across publishers and advertisers, converting curated editorial content into a scalable revenue stream. Drove early commercial traction with 50+ brand deals and secured long-term collaborations with top magazine groups.
Webedia is a global media and technology company specialized in entertainment. Managed advertising budgets and partnership activations for LVMH and L’Oréal Group, overseeing media planning, brand content initiatives, and special operations across Webedia’s digital ecosystem. Combined strategic insight and creative development to deliver high-impact campaigns, ensure flawless execution, and maintain one of the strongest revenue portfolios within the team.