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Guillaume Géraud

Hands-on CFO in luxury, driving cash, transformation, governance and performance in complex, high-growth environments.
About

Born in Luxembourg and raised in an international environment, I am a hands-on CFO with 15+ years of experience in luxury and retail. I have led financial transformations, scaled brands, structured finance teams and strengthened cash flow, governance and profitability, partnering closely with CEOs and boards in complex, high-growth contexts.

Previous Brands
Birkenstock
Vanessa Bruno
Maison Kitsuné
Surface To Air
Ernst & Young
Work Experience
Finance Manager
Jun ‘21 - Now
Birkenstock

Finance Manager at Birkenstock France, overseeing financial performance, budgeting, forecasting, cash flow, treasury, internal controls and reporting in a listed international group, partnering closely with management to drive Sales and profitability.

Directeur Administratif et Financier
Jun ‘19 - Jun ‘21
Vanessa Bruno

Chief Financial Officer at Vanessa Bruno, leading finance, accounting, treasury and budgeting, managing cash flow, funding, reporting and supporting business turnaround and restructuring.

Responsable Finance & Contrôle de Gestion
Apr ‘16 - Jun ‘19
Maison Kitsuné

Head of Finance at Maison Kitsuné, implementing controlling and reporting frameworks, overseeing accounting, budgeting, cash flow and performance across international activities, including a Japanese subsidiary, supporting growth and operational efficiency.

Responsable Administratif et Financier
Sep ‘09 - Apr ‘16
Surface To Air

CFO at Surface To Air Group, structuring finance and controlling, overseeing accounting, cash flow, funding, reporting and international subsidiaries in the US and Brazil, supporting strong growth from €5M to €12M and organisational restructuring.

Auditeur Senior
Sep ‘06 - Sep ‘09
Ernst & Young

Senior Auditor at Ernst & Young, conducting financial audits, reviewing statutory accounts, assessing internal controls and ensuring compliance with accounting standards across diverse corporate clients.

Languages
English - Fluent
French - Native
Spanish - Basic
Education & Training
Université Lumière Lyon 2
‘04 - ‘05
Master Evaluation et Transmission d'Entreprise
Université Paris Dauphine- PSL
‘00 - ‘05
MSG
European School of Luxembourg
‘85 - ‘99
Baccalauréat européen
Paris, France