Michaela Maier
I specialize in brand strategy and premium positioning, leading growth-focused go-to-market initiatives and integrated marketing ecosystems across Europe and emerging markets. My work combines experiential brand building, digital performance, and customer journey design, enabling businesses to scale with clarity and consistency. Having operated in multi-market and cross-cultural environments, I bring strong stakeholder leadership and adaptability to complex, fast-moving organisations. I am particularly effective in ambiguous, high-growth contexts — building structures, teams, and momentum where none previously existed. Fluent in English, German, and French, with basic knowledge of Italian and Russian. I am currently preparing my relocation to Dubai and actively exploring senior leadership opportunities across luxury, lifestyle, real estate, wellness, and growth-driven businesses in the Middle East.
Lead brand, marketing, and commercial strategies across DACH markets with full P&L ownership. Manage €1M+ annual marketing budget with ROI-driven growth. Lead cross-border initiatives across Europe and the Middle East, working closely with HQ and international stakeholders. Lead launches, retail activations, influencer strategy, and premium events. Act as key liaison between HQ, local partners, agencies, and executive stakeholders. Scaled revenues from 0 to €2M+ within first year.
(Operational leadership until June 2019; advisory role thereafter) Co-founded and scaled an international gallery concept combining contemporary art, culture and brand experiences. Defined brand positioning, commercial model, and go-to-market strategy. Led 20+ global collaborations generating international media exposure and commercial partnerships. Managed multi-disciplinary teams, partners, and external agencies. Delivered high-profile experiential events and international showcases.
Advised 10+ premium brands on positioning, resulting in successful market entries and revenue growth. Supported international market expansions, campaign development, and organizational structuring. Worked directly with founders and executive leadership on strategic initiatives.
Held senior role across brand, communications, and experiential marketing. Led multi-market campaigns and global brand initiatives in collaboration with HQ and regional teams. Delivered 25+ large-scale product launches, events, and partnerships across Europe and international markets. Worked closely with senior leadership on brand positioning and innovation projects.Held senior role across brand, communications, and experiential marketing. Led multi-market campaigns and global brand initiatives in collaboration with HQ and regional teams. Delivered 25+ large-scale product launches, events, and partnerships across Europe and international markets. Worked closely with senior leadership on brand positioning and innovation projects.
Led creative direction, styling, and production of editorial and commercial shoots for international publications and global brands including Glamour, Vogue Business, GQ Germany, Getty Images, O'Neill, and Toshiba. Provided fashion analysis and cultural trend insights, contributing to brand storytelling and visual positioning.