Sarah Roberts
Proven production and creative ops leader with 10+ years’ experience delivering high-volume stills, film, and social content for global fashion and lifestyle brands. Skilled in building high-performing teams, streamlining studio operations, and driving briefs from intake to final output on time, on budget, and to the highest creative standard. Partner to Creative and Marketing leaders in shaping brand strategy and developing content that strengthens identity, drives consistency, and builds cultural relevance.
Define and activate brand and content strategy, translating business objectives into clear creative direction across channels. Lead end-to-end creative production (photo, video, campaigns, always-on content), from scoping and resourcing through to delivery. Partner closely with founders, marketing leads, and creative teams to align strategy, storytelling, and execution under lean structures. Establish production frameworks, workflows, and tools to improve creative efficiency, consistency, and delivery quality.
Defined and executed brand identity and creative strategy in partnership with Richemont's executive leadership. Oversaw production and delivery of all creative outputs (photo/video, brand guidelines, physical media). Led cross-functional collaboration between creative, PR, and external agencies under startup constraints. Drove internal creative team development and introduced software systems (Monday.com, Let’s Flo) to enhance delivery and visibility.
Delivered end-to-end production of key global campaigns and fashion shows aligned to evolving brand strategy. Strengthened interdepartmental workflows to resolve pain points and optimise creative resourcing. Managed key licensing partners (Adidas x Stella McCartney, Kidswear, Lingerie & Swim, Beauty, Eyewear), ensuring brand alignment and budget discipline.
Directed creative campaigns across all channels, ensuring strategic and visual cohesion (website, social, affiliates, OOH/ DOOH, retail). Partnered with Creative Director to evolve overarching brand strategy and multi-platform rollout. Led annual budget forecasting and cost-efficient allocation in coordination with finance and brand leadership. Partnered with HR and Legal teams to ensure asset safety, licensing, and performance management. Managed $1M+/week turnover through strategic scheduling, shoot management, and creative vision execution. Reengineered production processes using Asana, resulting in a 50% improvement in output efficiency. Recruited and up-skilled team members, aligning talent development with strategic brand priorities.
Oversaw end-to-end production of all creative campaigns. Built and developed the production team. Developed and implemented more efficient processes. Built talent relationships.
Developed the brand vision for each channel with the Creative Director. Created shoot schedules for both Ecom and Creative, and was responsible for all areas of production. Oversaw and managed the annual Creative budget.
Implemented production processes within creative team (shoot calendar, budget tracking, timelines, schedules). Oversaw artist and location research for upcoming shoots based on creative briefing. Managed end-to-end production of creative still life shoots for both video and stills.
Managed the schedules and workload of a team of Motion Graphics designers in London, and Graphic Designers in Amsterdam, ensuring all deadlines were met. Produced and directed still and moving social assets, casting and shooting internally to ensure inclusivity and diversity, whilst adhering to brand guidelines. Managed the pre and post production of all larger campaign shoots, including OOH campaigns.
Client and relationship management (50+). Creative and Ecom Production. On set management of all team members and shoot schedule.
Managed end-to-end production of weekly and seasonal Editorial shoots (global) and all bookings. Arranged and held model castings and meetings with photographers, stylists, set designers and artists. Managed the annual Creative budget. Mediated between artist agencies and Farfetch's legal team to ensure all contracts are compliant with company standard.
Maintained all E-Commerce shoot schedules and booking calendars. Created shoot and image upload schedule/ organised product deliveries to ensure online product launches coincided with stores. Liaised with retouchers and studio staff to maintain a standard of quality throughout the site- lighting tests, coherent background colours, etc..
Assisted on seasonal campaigns and lookbooks. Managed model castings, transport and accommodation, and all general admin. bookings. Managed onset budgets and company expenses. Assisted in styling preparation and model fittings prior to each shoot.