Sanjaya Karunarathna

Retail Sales associate Business Sales & Brand Executive Assistant Brand Manager

An experienced retail professional, I've thrived as a Customer Service Team Lead and Assistant Sales Manager. Skilled in managing team productivity, customer interactions, enhancing store performance, and adaptable to varying tasks and schedules. Experienced across diverse retail environments.

Previous Brands
Abans Group Sri Lanka
Heart of England Corporative Pvt Ltd
Under Armour/Movado
Work Experience
Team Leader/ Customer Service Assistant
Sep ‘23 - Now
Heart of England Corporative Pvt Ltd

• Provided Leadership and direction for employees, supervising activities to drive productivity and efficiency. • Fostered positive employee relationships through communication, training and coaching. • Planning workloads and delegating tasks. • Improved store member's rewards registration by 300%. • Performed customer service functions including interacting with customers and Till works at Retail outlets. • Ensure stores are fully stocked and priorities the higher selling lines. • Identified cross and upselling opportunities by using business analytics approaches. • Liaise with relevant departments to solve queries and problems as they arise.

Assistant Brand Manager (Marketing, Buying, Merchandising)
Apr ‘20 - Aug ‘22
Under Armour/Movado

• Launched Under Armour brand in Sri-Lanka. • Liaised with the global marketing teams to locally adapt and execute global brand strategies. • Developed offline and online brand strategies and marketing budgets for leading global brands. • Attended conferences and product selection tradeshows at Hong-Kong, Singapore and China. • Carried out market researches in order to keep up to date with customer trends and predict future trends. • Worked with top level management and managers during new project creation/brand launches to prepare budgets, assess project finances and enhance processes. • Worked with design and VM team regarding new store lay out and Visual merchandising planning. • Coordinated with cross functional departments and oversees suppliers to move shipments.

Assistant Brand Manager ((Marketing, Buying, Merchandising)
Apr ‘18 - Aug ‘22
Abans Group PLC

Hugo Boss, Germany (AG Singapore/Hong-Kong) Abans Group PLC, Colombo, Sri Lanka • Successfully assisted in the development and launch of Hugo Boss fashion brand in Sri-Lanka and launch 3 new products that increased market share from 11% to 28% in 2 years. • Planned and executed 50+ seasonal launches, digital marketing campaigns & brand partnerships. • Increased new customer acquisition rate from 5% to 35% each month. • Managed OTB plan/ inventory level for assigned brands, which reduced MOS from 28 to 6 months in 2 years. • Ensured steady stock availability and ensured stock ageing and season sell out KPI of 70% per season. • Determined the product pricing and GP margin based on Duty paid cost. (Maintained Avg. 52% GP Margin). • Reduced by 10% product's cost due to managing the shipping plan without any delays and reducing unnecessary visual merchandising cost by negotiating with principles. • Provided the sales team with product/brand training and updated product info each season. • Coordinated business expansion activities with Principles and internal teams. • Collaborated with staff to formulate marketing budgets and improve department revenue. • Prepared and presented sales and marketing reports/Power point Presentations for weekly and monthly meetings. • Monthly & Quarterly marketing review - (Spend vs. ROI – ensured promotion KPI's have been communicated and ROI has been met, Reviewing budgets and key partnerships.).

Assistant Sales Manager (Marketing, Sales, Business Analysis)
May ‘16 - Mar ‘18
Abans Group PLC

• Developed and maintained relationships with key customers, resulting in a 20% increase in revenue of Titan. • Developed brand awareness campaigns increasing sales by 25% of watches & Eyewear division. • Collaborated with the sales team to develop new business opportunities resulting in a 15% increase in market share. • Liaising with Inventory and sales team to compile seasonal orders as per the OTB plan. • Achieved 100% accuracy in processing orders and maintaining inventory records, reducing errors and improving customer satisfaction ratings. • Developed and implemented digital marketing campaigns to boost sales though social media, BOT and social influencers. • Addressing on going customer complaints concerning billing or service rendered and working on complaints of service failures with designated departments.

Assistant Sales Manager (Sales & Business Development)
May ‘15 - Apr ‘16
Abans Group PLC

LG/ Godrej (AG India) Abans Group PLC, Colombo, Sri Lanka • Established strong client relationships through effective communication, follow-up, and personalized service, leading to 30% increase in customer retention. • Created sales strategies to identify 100+ new key clients/dealers island wide & Oversees. • Oversaw the administration of CRM systems and ensuring the sales team accurately records customer interactions and sales. • Managed customer complaints and resolving issues to maintain high levels of customer satisfaction and loyalty. • Preparing sales reports and analyzing data to identify trends, forecast sales, and assess the effectiveness of sales tactics. • Participated in recruitment, selection, and onboarding of new sales team members.

Management Trainee (Sales & Marketing coordinator)
May ‘14 - Apr ‘15
Abans Group PLC

Business Development Associate
Oct ‘12 - May ‘14

Retail Experience
Retail Category
High-end luxury
High street
Work Environment
Department store
Shopping centre
Flagship store
High street store
Travel retail
Product Category
Leather goods
Watches & Jewelry
Beauty & Fragrances
Complaint handling
Client Help
Product demos
Client Advising
Cash register
Returns & Exchanges
Online orders fulfilment
Product setup
Inventory control
Stockroom management
Stock control
Order preparation
Open/closing store
Health & safety
Product labelling
Education & Training
Ulster University United Kingdom
‘23 - ‘24
International Business with Data Analytics
University of Sri Jayewardenepura
‘20 - ‘22
Master of Business Administration
Business Administration
Institute of Management Accountants Sri-Lanka
‘11 - ‘17
ACMA (CMA): Management Accounting
University of Kelaniya
‘09 - ‘14
Bachelor of Business management
Marketing Management