Claudio Deidda
A skilled, strategic, and energetic C-suite director with over 15 years of experience in running eCommerce pure-plays and driving growth, with particular focus on B2C and D2C business models. Customer-oriented and devoted to data, I take pride in improving both sales revenue and profitability in SMEs, start-ups and scale-ups with yearly turnovers ranging from £10M to £60M. Highly knowledgeable in every area of the P&L, I deliver results through omni-channel strategies, including but not limited to eCommerce, digital marketing, customer service, and operations. Experienced in team leadership at local and international levels, whether within in-house, remote, or hybrid structures. Start-up mentor, building a small NED portfolio.
Supporting the founders and the CEO of a startup in the water filtration industry, with the aim of redefining the way of drinking. Advising on different areas on the business, with particular focus on D2C growth, eCommerce best practices, digital marketing optimisation and managing investor expectations.
Helping Venture Capital and Private Equity investors on multiple projects across eCommerce and digital marketing. Mentoring Founders and CEOs at different stages of their journey, supporting their business by providing expertise on planning and executing eCommerce and digital marketing strategies.
Led the growth strategy with a goal to triple yearly turnover across North America, UK, Europe, and Australia. Responsible for overseeing the day-to-day operations of the business alongside the CEO, and mentored an international team of 40 across marketing, supply chain, and operations departments.
Supported the CEO at a global level in the digital transformation of a £60M yearly turnover start-up. Oversaw the product development strategy, led the UX/UI improvement, and partnered with the CTO on ERP integration to facilitate efficient growth across the entire business.
Responsible for the day-to-day operations of a Turkish PE backed start-up and the financial performance of the UK market, including marketing budget management and staff allocation. Led a local team of 20 people and collaborated with the global team for support. Built partnerships with third-party agencies and service suppliers.
Supported and advised the Board of Directors on the development of a D2C eCommerce business proposition. Responsible for the eCommerce & Digital Marketing strategy. Supported and trained a dedicated team across eCommerce, Digital Marketing and Operations. Liaised with external agencies for strategy deployment.
Led the digital transformation strategy, delivering a comprehensive plan across five different brands, introducing new digital assets and refining business processes. Initiated the web development roadmap, collaborating with external agencies and consultants. Ran training sessions for internal departments on new systems and tools.
Managed a luxury furniture eCommerce outlet featuring 2,000 SKUs. Oversaw daily operations, led a team of 4, and collaborated with global departments, encompassing customer services, operations, and finance. Reported directly to the board of directors.
Self-funded and launched a premium wine eCommerce platform, managing all aspects from inception to growth. Implemented cost-effective acquisition strategies and operations, overseeing the full P&L, including accountancy and legal functions. Also provided eCommerce and digital consultancy services to a few SMEs operating mainly across FMCG and fashion, among other sectors.
Developed and delivered the business plan and roadmap for the launch of a premium wine eCommerce pure- play. Collaborated with agencies for product design and development. Successfully recruited a team of 4 and provided training for the overall staff of 15 during the digital transformation of the business.
In charge of the launch of an online poker room. Involved in customers’ acquisition, CRM and content.
Multi-channel analysis of the Italian MVAS industry and research for new business opportunities abroad.
Worked as a driver during the Winter Olympic Games. Welcomed high-profile, international guests and drove them around sport events, hospitality venues and culturally relevant hotspots within Turin and surrounding areas.