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Open to Permanent
Open to Permanent

Rajiv Prabhu

Strategic Branding & Communications Manager | Growth through Innovative Campaigns & Consumer Insights | Advertising |
About

I am an experienced Brand Communications Manager with a proven track record in developing effective go-to-market strategies and leading creative teams. I excel in campaign performance assessment, consumer insights translation, and innovative growth strategy formulation for enhanced brand visibility.

Previous Brands
Liladhar Pasoo (LP) Group
Teleperformance India
Freelancer
Photography
Work Experience
Branding & Communications Manager
Aug ‘21 - Now
Liladhar Pasoo (LP) Group

- Develop and communicate brand vision and mission aligned with consumer insights - Translate brand elements into effective go-to-market strategies - Succesfully Lead a creative team to drive audience action through compelling initiatives - Established performance metrics, cost parameters, and sales estimates - Regularly assessed campaign performance, ROI, and KPIs - Monitored market trends, conduct consumer research, and track competitors - Adapted strategies based on market dynamics and consumer reactions - Devised innovative growth strategies to explore new market opportunities - Attained SEO and Google Analytics metrics for online visibility - Utilized data derived from primary market research for refining marketing strategies - Advocate cross-platform campaigns for enhanced brand awareness - Focus on Key Performance Indicators (KPIs) to gauge campaign success - Create customized presentations with quantitative analysis - Overseen the creation of communication collateral for ATL-BTL marketing, ensuring brand consistency

Senior Customer Service Executive
Nov ‘19 - Aug ‘20
Teleperformance India

- Troubleshoot the root cause of customer problems and identify the action required (using company databases, customer information, and collaboration with other departments) to resolve the issue - Documented call details & new account information into the system and completing any forms required to request action by other departments - Professionally provided with the product and service information in collaboration with internal and external departments Informed about progress by checking the status of work orders - Performed the customer verification and documentation process - Provided customers with information on the features and benefits of lending products and answer all questions customers may have - Directed requests & unresolved issues to the designated resource & Manage customers accounts and also prepare & distribute customer activity reports - Handled inbound telephone inquiries from customers, attended to online customer support chats, and answered emails from customers

Professional Photographer
Apr ‘16 - Aug ‘19
Self employed

- Created and developed visual storytelling across multiple platforms, in both photography and videography format - Archived photos, filled reprint photo requests, organized and reviewed work for the personal & professional career development - Certified with Edexcel Pearson certification. B.TEC in Commercial Photography Specialising in Fashion & People & Diploma in Commercial Photography from Bharatiya Vidyapeeth - Expertise in designing gifts, calendars, and accessories - Apt with the production of highly engaging videos with expertise in proficient lighting and editing skills - Worked on conceptualizing stories & events in photography with strong storytelling, editorial, interpersonal and organizational skills - Align for Photoshoots and direct assistants for the same, considering all aspects, including outside lighting, shadows, and lens requirements - Edit and pre-edit images to ensure they are high quality and properly color-corrected - Communicate effectively with clients and or producers at all times to guarantee satisfaction, increasing 75% of client retention - Direct assistants to complete administrative duties and provide assistance while fostering their photography skills - Working on Moodboards, Photo Retouching, Color Grading, Studio Bookings, Client meetings, and Commercials for the projects Core Qualifications : - Digital enhancements Adobe Creative Cloud All major formats of Full frame cameras Nikon, Canon, Sony, Pentax Hasselblad, Phase One, Mamiya, Pentax, Leica Camera Systems Regulars and preferred - Canon Mark iii, iv, Nikon D5, D4, D3X, Sony Alpha Series Major lighting systems like Broncolor, Elinchrom, Godox, Prophoto Continuous Light & lighting strobes Understanding of Cinematic lighting & equipment including camera gear like Canon C300, Black Magic Ursa, Red, Arri Alexa Advertising and marketing - Social Media Marketing, Social Media Management Retouching & Colour Correction

Languages
English - Fluent
Hindi - Native
Marathi - Native
Education & Training
Institute of Management Technology, Ghaziabad
‘21 - ‘22
Postgraduate Degree
upGrad.com
‘20 - ‘21
P.G. CERTIFICATION
Bharati Vidyapeeth
‘14 - ‘16
Diploma In Commercial Photography
Satish Pradhan Dnyanasadhana College, Thane
‘10 - ‘13
Bachelor's degree
Mumbai, Maharashtra, India