Helen Ung
I am a passionate leader who has been committed to building independent brands. My professional background spans across collection and product strategy, supply chain management, brand partnerships, B2B and B2C sales. I have a varied and broad experience at small to medium-sized fashion businesses and bring a dynamic mix of creative sensibility and commercial instinct. I’m a self-driven, charismatic professional who thrives in fast-paced, visionary environments where authenticity, innovation, and craftsmanship are key. I’m known for driving brand growth, cultivating trusted partnerships, and being hands-on to get the job done with a solutions-focused approach while ensuring the brand vision is not lost.
• Managed global B2B and third-party sales, driving growth and operational efficiency; mitigated sales loss, resolved key account issues, and reactivated strained client relationships. Negotiated commercial terms and contracts. • Led strategic brand partnerships and new business development to increase global visibility and revenue; launched high-impact collaborations for 2024 with Merit, Condé Nast Advent Calendar, and Alcova. • Forecasted sales targets, led key account appointments, and managed seasonal campaign timelines across London and Paris showrooms. • Analyzed sales data and market trends to inform commercial strategy and range plan; briefed design product teams on range plans, pricing, and positioning. • Collaborated cross-functionally across logistics, marketing, and product teams to scale operations and streamline processes. • Oversaw critical path management to ensure on-time delivery and accurate financial reporting to the Managing Director. • Recruited, trained, and mentored a high-performing commercial team.
• Led Wholesale, E-commerce, and Bridal business; delivered 30% YoY wholesale growth (2021–2022) and mitigated pandemic-related losses through agile strategy and global stockists collaboration. • Built and maintained strong international B2B relationships, negotiated terms, and drove new business development. • Reviewed and analyzed sales data and market trends to inform commercial strategy and range plan; briefed design product teams on range plans, pricing, and positioning. • Directed key account appointments in London and Paris; forecasted sales and managed critical paths for timely delivery. • Oversaw B2B and B2C website strategy and e-commerce development, aligning digital experience with brand identity. • Recruited and led team members; contributed to brand storytelling through seasonal styling, merchandising, and production of visual assets in collaboration with the Creative Director.
• Partnering with brands and agencies on sales strategy, collection planning, merchandising, product development, sourcing, and operations. Delivering tailored solutions across creative and commercial functions. Clients include: Rainbowwave, Tomorrow Ltd, Alighieri, SSENSE, Saggan Vienna
• Led end-to-end development of Womenswear, Menswear, and SAMIZDAT collections, from sampling to delivery. • Worked with the Creative Director on designs, fabric selection, and development of exclusive jacquards. • Managed range planning, costings, factory allocations and strategized pricing architecture. • Traveled to Italy and Portugal for seasonal sampling and production. • Handled sourcing, technical specs, and quality control for fabrics and trims. • Created sales assets and trained sales teams on product knowledge and VM. • Served as Interim General Manager, overseeing operations, finance, wholesale, and pop-ups.