Helen Ung
Commercial and operations leader with 15+ years scaling founder-led luxury fashion and jewellery brands across global markets. I translate creative vision into profitable growth — partnering directly with founders and CEOs to build the teams, systems, and structures that take brands to their next stage. My experience spans full P&L ownership, global wholesale, DTC, and supply chain across the UK, Europe, US, and Asia-Pacific. Strategic partner and hands-on executor — bringing clarity, accountability, and commercial momentum to every stage of scaling.
Led global commercial strategy across wholesale, e-commerce and partnerships for the contemporary luxury jewellery brand, overseeing £2.5–£3M revenue and guiding the business through product and wholesale market disruption. Stabilised performance and diversified revenue channels amid industry volatility, including the administration of key retail partner Matches Fashion and reduced buying across major department stores such as Saks Fifth Avenue.
Led global wholesale and commercial strategy for the internationally recognised luxury fashion brand, managing approximately £5M wholesale revenue and steering the business through pandemic-related market disruption. Delivered 30% YoY growth (2021–2022) through agile commercial planning, strategic retailer partnerships, and the expansion of digital revenue channels, while strengthening operational infrastructure to support long-term growth.
Advising founder‐led luxury fashion and jewellery brands on commercial growth, operational infrastructure and international expansion. Clients include Rainbowwave, Tomorrow Ltd, Alighieri, SSENSE, Saggan Vienna and Molly Goddard. Key Contributions: • Advising founders on wholesale expansion, pricing strategy and commercial growth and directing seasonal showroom in Paris. • Supporting implementation of operational infrastructure including systems, logistics workflows and reporting frameworks. • Providing interim leadership across commercial operations, wholesale and product development.
Served as Interim General Manager and Head of Product & Production for the internationally recognised luxury fashion brand, overseeing commercial operations, wholesale coordination, finance and retail activations during a critical phase of business transition. Led end-to-end collection development and international production across Europe and Asia, partnering closely with the Creative Director to align product vision with commercial viability, while strengthening operational structure, pricing strategy and showroom execution to support global market performance.