Neha Mehta
I bring hands-on experience in retail trend research, product curation, and customer styling, with expertise in translating trends into actionable recommendations. Adaptable and detail-oriented, I thrive on the shop floor, delivering personalised service and hold Inside LVMH certification to support excellence in retail environments.
Lead seasonal and short-term trend forecasting across apparel, accessories, bags, and beauty, covering 30+ global brands and runway references per season. Develop end-to-end trend decks (10-15 themes/season) translating macro cultural signals into clear product, color, material, and silhouette direction for sourcing and buying teams. Deliver commercially relevant trend narratives used directly in category planning and product development decisions across multiple international markets. Act as the central bridge between trend intelligence, supplier feasibility, and market execution, aligning creative direction with sourcing constraints and cost targets. Support buying and category teams with competitive benchmarking, visual edits, and trend validation, improving trend adoption accuracy across collections.
Conducted in-depth visual and market trend research across runway shows, contemporary brands, and mass-market players. Contributed to seasonal trend decks adopted by sourcing and category teams, supporting early-stage product ideation. Assisted in trend validation and market relevance checks, strengthening understanding of trend longevity and commercial viability.
Supported B2B apparel collections from concept development through final product execution across multiple categories. Created trend-aligned mood boards, color stories, and design concepts responding to market demand and client briefs. Worked closely with production teams to ensure trend intent translated accurately into final garments, strengthening trend-to-product execution skills.
Researched and curated fashion trend insights for industry-facing platforms, supporting knowledge dissemination to professionals. Analyzed color, print, silhouette, and construction trends across womenswear categories using runway and market data. Assisted in structuring clear, accessible trend narratives for professional audiences.
Supported brand storytelling and visual communication for fashion and lifestyle clients. Assisted in developing trend-aware creative strategies aligned with brand positioning and audience expectations.
Applied runway and market trends to consumer-facing styling and editorial projects, strengthening real-world understanding of trend adoption and consumer behavior. Collaborated with fashion and lifestyle clients to deliver trend-aligned visual direction, bridging forecasting insights with practical execution. Developed a ground-level perspective on how trends evolve from forecast to market, complementing formal research and forecasting work.