Keerti Kataria
-
Paris, France
Keerti is available for work
With 11+ years in Marketing/Communications for renowned retail brands (in-house and agency roles), I'm a highly entrepreneurial, self-motivated marketing professional. After COVID, I left my job as a senior account director overseeing 10 colleagues and managing 9+ global fashion/beauty retainer accounts to seek global challenges.
Currently, at Estée Lauder in Global Marketing & Education for Kilian Paris, I've successfully redrafted global tools, marketing guidelines, and report formats within 6 months. I have extensive experience in collaborating with global HQ teams in Tokyo, Paris, and London, with advanced proficiency in Microsoft Office, presentation skills, and managing tools/metrics.
My approach in the workplace balances creative instinct with practicality, and I am adept at working flexibly, seamlessly embracing partner perspectives and managing unpredictable scenarios.
- Brands Keerti has worked with
- PR Pundit
- H&M
- Reliance Brands Limited
- Estée Lauder
- L'Oréal
- Keerti's past titles
- Key Account Manager
- Public Relations Manager
- Marketing Manager
- Public Relations Consultant
- Global Marketing Specialist
- Project Consultant
Open to relocation
Open to Full-time work
- Permanent Positions
Global Marketing & Education
Estée Lauder
Jan 2023 - Present
Go-to-market & price strategy for upcoming innovations calendar FY2024
- Redesigned and deployed retail education tools, including evergreen master tools, CRM & cross-cultural guidelines, in-store KPI...
Consultancy Project
L'Oréal
Jun 2022 - Dec 2022
Developed communications strategy for an augmented service for impaired users with the Tech & Innovations Incubator
Account Director
PR Pundit
Jan 2018 - May 2022
Led the lifestyle vertical at a mid-sized PR agency, managing a team of 9 account executives and account managers for 10+ retainer accounts & 12+ short-term projects (Lifestyle, beauty &luxury)
- Cra...
PR Manager
H&M
Jan 2015 - Jan 2018
Built & maintained H&M's brand authority & fashion voice in India
•Crafted high news value events to support short-term and long-term commercial needs, developed vendor rosters and resource-saving b...
Assistant Manager, Marketing & Communications
Reliance Brands Limited
Jan 2013 - Jan 2015
Developed and implemented the rebranding strategy for iconic Indian brand, Satya Paul to increase traditional media exposures
•Introduced an IP called the 'Sari Appreciation' concept that was adopte...
Creative Strategy
(Advanced)
Campaign Development
(Advanced)
Multicultural Marketing
(Advanced)
Digital Strategy
(Intermediate)
Brand Architecture
(Advanced)
Strategic Brand Positioning
(Advanced)
Communication Design
(Advanced)
Influencer Marketing
(Advanced)
English
Fluent
French
Basic
Hindi
Fluent
Not specified.
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