Keerti is available for work
With 11+ years in Marketing/Communications for renowned retail brands (in-house and agency roles), I'm a highly entrepreneurial, self-motivated marketing professional. After COVID, I left my job as a senior account director overseeing 10 colleagues and managing 9+ global fashion/beauty retainer accounts to seek global challenges.
Currently, at Estée Lauder in Global Marketing & Education for Kilian Paris, I've successfully redrafted global tools, marketing guidelines, and report formats within 6 months. I have extensive experience in collaborating with global HQ teams in Tokyo, Paris, and London, with advanced proficiency in Microsoft Office, presentation skills, and managing tools/metrics.
My approach in the workplace balances creative instinct with practicality, and I am adept at working flexibly, seamlessly embracing partner perspectives and managing unpredictable scenarios.
Open to relocation
Open to Full-time work
Global Marketing & Education
Jan 2023 - Present
Go-to-market & price strategy for upcoming innovations calendar FY2024
- Redesigned and deployed retail education tools, including evergreen master tools, CRM & cross-cultural guidelines, in-store KPI...
Jun 2022 - Dec 2022
Developed communications strategy for an augmented service for impaired users with the Tech & Innovations Incubator
Jan 2018 - May 2022
Led the lifestyle vertical at a mid-sized PR agency, managing a team of 9 account executives and account managers for 10+ retainer accounts & 12+ short-term projects (Lifestyle, beauty &luxury)
Jan 2015 - Jan 2018
Built & maintained H&M's brand authority & fashion voice in India
•Crafted high news value events to support short-term and long-term commercial needs, developed vendor rosters and resource-saving b...
Assistant Manager, Marketing & Communications
Reliance Brands Limited
Jan 2013 - Jan 2015
Developed and implemented the rebranding strategy for iconic Indian brand, Satya Paul to increase traditional media exposures
•Introduced an IP called the 'Sari Appreciation' concept that was adopte...
Strategic Brand Positioning