Keerti Kataria

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Available

Keerti Kataria

Marketing & Communications Manager with 11+ years of experience in apparel & beauty retail (In House & Agency roles)

Current Location

Paris, France

Keerti is available for work

With 11+ years in Marketing/Communications for renowned retail brands (in-house and agency roles), I'm a highly entrepreneurial, self-motivated marketing professional. After COVID, I left my job as a senior account director overseeing 10 colleagues and managing 9+ global fashion/beauty retainer accounts to seek global challenges.

Currently, at Estée Lauder in Global Marketing & Education for Kilian Paris, I've successfully redrafted global tools, marketing guidelines, and report formats within 6 months. I have extensive experience in collaborating with global HQ teams in Tokyo, Paris, and London, with advanced proficiency in Microsoft Office, presentation skills, and managing tools/metrics.

My approach in the workplace balances creative instinct with practicality, and I am adept at working flexibly, seamlessly embracing partner perspectives and managing unpredictable scenarios.

  • Brands Keerti has worked with
    • PR Pundit
    • H&M
    • Reliance Brands Limited
    • Estée Lauder
    • L'Oréal
  • Keerti's past titles
    • Key Account Manager
    • Public Relations Manager
    • Marketing Manager
    • Public Relations Consultant
    • Global Marketing Specialist
    • Project Consultant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
Experience

Global Marketing & Education

Estée Lauder

Jan 2023 - Present

Go-to-market & price strategy for upcoming innovations calendar FY2024
- Redesigned and deployed retail education tools, including evergreen master tools, CRM & cross-cultural guidelines, in-store KPI...

Consultancy Project

L'Oréal

Jun 2022 - Dec 2022

Developed communications strategy for an augmented service for impaired users with the Tech & Innovations Incubator

Account Director

PR Pundit

Jan 2018 - May 2022

Led the lifestyle vertical at a mid-sized PR agency, managing a team of 9 account executives and account managers for 10+ retainer accounts & 12+ short-term projects (Lifestyle, beauty &luxury)
- Cra...

PR Manager

H&M

Jan 2015 - Jan 2018

Built & maintained H&M's brand authority & fashion voice in India
•Crafted high news value events to support short-term and long-term commercial needs, developed vendor rosters and resource-saving b...

Assistant Manager, Marketing & Communications

Reliance Brands Limited

Jan 2013 - Jan 2015

Developed and implemented the rebranding strategy for iconic Indian brand, Satya Paul to increase traditional media exposures
•Introduced an IP called the 'Sari Appreciation' concept that was adopte...

  • Creative Strategy

    (Advanced)

  • Campaign Development

    (Advanced)

  • Multicultural Marketing

    (Advanced)

  • Digital Strategy

    (Intermediate)

  • Brand Architecture

    (Advanced)

  • Strategic Brand Positioning

    (Advanced)

  • Communication Design

    (Advanced)

  • Influencer Marketing

    (Advanced)

English

Fluent

French

Basic

Hindi

Fluent

Not specified.

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