Keerti Kataria



Keerti Kataria

Marketing & Communications Manager with 11+ years of experience in apparel & beauty retail (In House & Agency roles)

Current Location

Paris, France

Keerti is available for work

With 11+ years in Marketing/Communications for renowned retail brands (in-house and agency roles), I'm a highly entrepreneurial, self-motivated marketing professional. After COVID, I left my job as a senior account director overseeing 10 colleagues and managing 9+ global fashion/beauty retainer accounts to seek global challenges.

Currently, at Estée Lauder in Global Marketing & Education for Kilian Paris, I've successfully redrafted global tools, marketing guidelines, and report formats within 6 months. I have extensive experience in collaborating with global HQ teams in Tokyo, Paris, and London, with advanced proficiency in Microsoft Office, presentation skills, and managing tools/metrics.

My approach in the workplace balances creative instinct with practicality, and I am adept at working flexibly, seamlessly embracing partner perspectives and managing unpredictable scenarios.

  • Brands Keerti has worked with
    • PR Pundit
    • H&M
    • Reliance Brands Limited
    • Estée Lauder
    • L'Oréal
  • Keerti's past titles
    • Key Account Manager
    • Public Relations Manager
    • Marketing Manager
    • Public Relations Consultant
    • Global Marketing Specialist
    • Project Consultant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Global Marketing & Education

Estée Lauder

Jan 2023 - Present

Go-to-market & price strategy for upcoming innovations calendar FY2024
- Redesigned and deployed retail education tools, including evergreen master tools, CRM & cross-cultural guidelines, in-store KPI...

Consultancy Project


Jun 2022 - Dec 2022

Developed communications strategy for an augmented service for impaired users with the Tech & Innovations Incubator

Account Director

PR Pundit

Jan 2018 - May 2022

Led the lifestyle vertical at a mid-sized PR agency, managing a team of 9 account executives and account managers for 10+ retainer accounts & 12+ short-term projects (Lifestyle, beauty &luxury)
- Cra...

PR Manager


Jan 2015 - Jan 2018

Built & maintained H&M's brand authority & fashion voice in India
•Crafted high news value events to support short-term and long-term commercial needs, developed vendor rosters and resource-saving b...

Assistant Manager, Marketing & Communications

Reliance Brands Limited

Jan 2013 - Jan 2015

Developed and implemented the rebranding strategy for iconic Indian brand, Satya Paul to increase traditional media exposures
•Introduced an IP called the 'Sari Appreciation' concept that was adopte...

  • Creative Strategy


  • Campaign Development


  • Multicultural Marketing


  • Digital Strategy


  • Brand Architecture


  • Strategic Brand Positioning


  • Communication Design


  • Influencer Marketing








Not specified.

Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

Help CentreStatus

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.