With over a decade of leadership in fashion retail, I excel in strategic development and operational management across European markets. Fluent in English and Dutch, my expertise spans enhancing customer experience to driving sales and team performance in dynamic retail environments. Passionate about fostering growth and innovation in the retail sector.
Move from a retailer to a brand. Identify key business drivers to create more fans for the brand. Such as circular business models / developing a conquest strategy to win cities / defining the value of a store in a sports ecosystem / implementing CLV
Advising companies and start-ups to build winning teams in concept development,
We outsmart the city. The adventure we are on is taking away the major reasons not to have a great ride moving from point A to B in the city. My role was to define the 'why' to have stores and 'how' the store works, and 'what' a customer should experience when in the brand.
Oversee all aspects of the European brand retail and department stores. Providing strategic direction for management. Develop retail business strategy, define principles and plans aligning with financial goals, identify key business drivers to build on competitive strengths in Europe retail network. Managing store operations in Denmark, Belgium, Germany, Norway and The Netherlands.
Develop country on all channels to profitability. Set strategy and lead day-to-day execution of countries business 105 pos in NL. Managed top line and bottom line financial performance. Leading country operations team managing store communication, policies and procedures and implementation of country values and goals.
Leading PVH brand stores (Tommy Hilfiger, Calvin Klein), spokesperson for the stores in national and global hq. Together with marketing and product, creating and executing events to increase brand awareness. Working closely with store design, vm and sourcing to optimize the store portfolio. While keeping the instore service on the company level to create a lasting experience for every customer that walked into one of our stores.
Responsible for 32 SIS (Shop in Shop) locations, 104 shop’s in the Netherlands, Driving sales through KPI’s, visual merchandising and teams. Liaison between Department store and HQ. Marketing planning for short and middle term wins (sales incentives, promotions). Buying collections for the stores. Managing stock levels in the locations. Recognising new possibilities for new locations, new shop’s and expanding the business from wholesale to retail.
Design, create and give training to staff from Mexx. Next to that manager the retail store in the hague, flagship store, VM location for the company.
Storemanager at WE men and women rijswijk. Also managing 7 other stores and storemanagers.