Over 15 years experience across e-commerce, wholesale, retail and franchise businesses both in the UK and in France. I am a native English speaker and fluent in French. Driven by results, I understand the importance of analysis, commercial awareness and communication. A proficient negotiator who strives to surpass objectives and a strong team player with substantial management experience. I believe in building strong relationships, both internally and externally, as the foundation of a successful partnership.
As Business Development Manager at DC Stonework, I lead commercial strategy and client partnerships across the Geneva and Paris regions, working closely with architects, interior designers, and general contractors to deliver exceptional natural stone solutions. My role combines high-level relationship management with the operational development of the brand, including the revamp of our website, social media strategy, and commercial event planning. I work hands-on to grow awareness, attract new partners, and position DC Stonework as a trusted expert in luxury stone craftsmanship — from bespoke interiors to landmark architectural projects.
Connecting top-tier fashion talent with luxury brands across Paris and London. Acting as a strategic partner to both clients and candidates — ensuring each placement reflects a deep understanding of brand DNA and individual aspirations. My focus lies in building long-lasting relationships and driving business growth through meaningful connections. From initial brief to successful placement, I work closely with brands to understand their evolving needs, while guiding talent with care and precision. With a strong pulse on the fashion industry and a commitment to excellence, ensuring that every match is not only skill-based, but values-driven.
As Senior Womenswear Buyer at 24S (LVMH), I led the buying strategy across all womenswear categories, managing a portfolio of luxury brands, including Dior, Celine, Loewe, Bottega Veneta, Valentino and The Row. My role focused on both curating the right product offer and driving commercial growth, with a strategic approach to brand partnerships, product selection, and seasonal performance. I was responsible for negotiating commercial terms — including distribution rights, exclusivities, and margin improvements — to secure competitive advantages and long-term value. Through weekly sales analysis, end-of-season reporting, and sales forecasting, I optimised sell-through and built data-driven OTB plans to support sustainable growth. With a deep understanding of brand positioning and customer expectations, I ensured that every buy reflected both the creative identity of each maison and the commercial needs of a fast-evolving luxury e-commerce landscape.
Responsible for driving the leathergoods business across leading department stores in France and Benelux, including Galeries Lafayette, Printemps, Inno, and De Bijenkorf. My role focused on building strong, trust-based relationships with key retail partners, aligning seasonal strategies to ensure mutual growth and long-term success. I led the negotiation of OTB plans, sell-in budgets, and commercial terms to secure optimal positioning for the brand while ensuring sales objectives were met or exceeded. By combining strategic product selections with regular sales analysis and performance tracking, I developed tailored approaches to each account — maximising both sell-in and sell-out through data-driven decisions and close collaboration with store teams. A results-driven mindset and strong commercial instinct allowed me to identify growth opportunities, respond to market needs quickly, and consistently deliver value to both the brand and its retail partners.
In addition to my international buying role, I led the development and buying strategy for Sarenza’s private label collections. This included trend analysis, product development, and commercial planning across five brands — with full responsibility for the AW14 SARENZA brand launch, from concept to market execution across Europe.
I managed a portfolio of 120 international footwear brands across womenswear and menswear, with full ownership of the buying strategy and commercial performance for the division. My role focused on both identifying and securing key brands — from established names to emerging labels — while negotiating exclusive partnerships, distribution rights, and marketing budgets to support brand visibility and profitability. I worked closely with each partner to optimise sell-through and margin, using weekly sales analysis to inform rebuys, product swaps, and promotional strategies within the framework of our OTB and contractual terms. Alongside commercial negotiations, I was responsible for annual budget planning, strategic alignment with company objectives, and driving long-term growth for the international brand division within a highly competitive e-commerce landscape.
- Nine West and Bertie.
Anna is such a talented buyer and manager. It was a great pleasure to be her manager. She is so enthousiastic, positive, efficient, responsible. She is also a very good manager to her team.
Anna is a fantastic member of the 24S buying team. She played an essential role to the development of the 24S business, handling the major brands of the portfolio. She is a very hard-working person who has attention to detail. She always sets her targets, reaches them and even aims for more! She is also a down to earth person who is easy to work with. I loved working with Anna and can definitely recommend her to any company.
Anna is a very professional person, who is committed to the growth of her company. She knows how to take up challenges and take initiatives.