Poulomi Hore

Conducted periodic keyword research, technical and content audits, and competitor analysis to discover new opportunities for growth. Worked with content teams to strategise the monthly content calendar and produced content for TOF/ MOF/ BOF blogs which improved organic traffic and sign-ups for clients across publishing industries in the U.S. Improved website conversion rate, search engine rankings and page views from organic search by analysing the site's on-page, off-page, and technical factors. Orchestrated & implemented SEO strategies to scale website traffic by 40% from Q1-Q3 2025. Build 120+ high-authority backlinks for blogs and product pages. Revamped UI/UX design of entire blog page and blog homepage to improve user-navigation. Executed holiday campaigns by designing banners for blog pages.

Assisted the top of the funnel activities. Responsible for growing the pipeline and nurturing leads by running ABM campaigns. Responsible for operations, marketing-sales synergy, and process excellence of the Sales-Enablement framework. Executed 400+ 1:1 campaigns and 10+ 1:few campaigns which activated 25+ accounts and created pipeline of $20M+ ARR. Helped in execution of multiple mass campaigns for outbound team in APAC, US and Europe. Assisted in recruitment activity. Responsible for taking introduction calls for few candidates for the role of associates/interns.

Executed ABM, demand generation & sales enablement for SAAS.

Promoted the sales of “Honey” brand apparels in the western department by a whooping 87.06% (5th week) during festive season with an overall incremental sale of 37.08% for Sep/Oct 2021. Assisted the Visual Merchandising Manager to plan and implement window displays and in-store installations according to corporate standards and learned about SDM (Store Display Manual). Telemarketing to gather potential customers.