Juanita Cid

- Creation, development and launch of a luxurious and sustainable fragrance (Prestige and Haute Parfumerie range) and beauty (Body Care and Make Up) house - Definition of 5 year innovation and global activation plan - Strategic planning, digital-first 360 awareness and acquisition activations, CRM and editorial planning, content creation, influence & phygital PR events, support to global expansion, business intelligence. - Definition of organisation/profiles, recruiting and coaching the marketing team - Recognition of brand and product appeal leading to distribution in more than 30 markets in less than 2 years - Positive luxury re-accredition I Ecovadis progression from Bronze to Silver Medal

Ex-Youboox, the French leading application for reading - Re-branding and relaunch : new logo, new brand platform and signature - Artistic direction on website and apps evolutions, input on UX and UI - SEO, SEM, on and offline acquisition campaigns - Management of Social media, editorial animation, CRM, content acquisition/production, partnerships, PR, events, advertising campaigns - Management of transversal/corporate projects with the CEO/founder (investor decks, team building events, Annual Digital Book Award,etc) Achievements: - Pivotal marketing support in BtoB tenders resulting in winning key BtoB accounts (All hotel group, Air France loyalty programm, Free and SFR) which drove the company to achieve profitability. - Innovative editorial animation with communication concepts driving user engagement increase (VIB: Very Important Books) and winning a Prix Renaudot to enter the catalogue.

The most sustainable Made In France air purifyers Brand creation with the founder: name and brand signature, brand platform, content creation (shootings, copywrighting), merchant website development, communication strategy and implementation. Achievements, one year after brand creation: - Fully operational e-commerce website at launch - Product exhibition at CES Las Vegas - Distribution in key target markets (China & France) secured in year 2

- Close collaboration with the founder in web and app reading service creation and development. - Graphic identity developement, artistic direction for all communication tools. - Optimisation of app user experience. - Communication and partnerships, PR and social media.

Management of all communications activities for European-based brand portfolio including Balenciaga, Chloé, Vivienne Westwood, Cerruti, Davidoff, Joop, Chopard, Jil Sander and Nikos - Recommendation and implementation of the brand portfolio communication strategies - Direct relationship with the licensors (validation, partnerships, reporting) - Supervision of subsidiaries PR activities - Management : 4 reports

Driving strategy and international launches (10 in 6 years) for a portfolio of 3 brands. Total business handled: more than 120 M$ (x2 in 6 years) Management of relationship with licensors (validations, reporting, etc). Management: 5 reports

- Development & launch of COLOGNE - Re-launch of A.MEN: repackaging, new advertising campaign, product innovation - Management: 2 reports

- Global relaunch of the brand : brand platform, design, formulae, communication across different categories : skincare, body care, make up and suncare. - Creation and launch of innovative products : eyelash growing mascara, anti-age body cream - Development of Inès de la Fressange first fragrance licence

Mission on cosmetics/fragrances legal labelling requirements, Global Marketing - Synthesis of legal requirements and follow up on on-going labelling changes by the EEC / FDA - Creation of a legal reference text database to foster knowledge and compliance among the marketing team members