Mira Mabsout

Marketing And Public Relations Specialist at Tony Ward Couture

Just a quick review about me, I am a landscape architect whose been passionate about the business side of fashion since a young age. I paved my way into the luxury world through the 8+ years of experience in sales, retails, buying, PR/marketing & communications. My latest job was as a PR & Marketing Manager at the Tony Ward Fashion House, where I handled the regional press coverage & worked closely with the international PR firms for the placements, as well as handling the marketing materials from shootings of the 7 collections/year along with their communication, & the social media strategy & events' organization from A to Z. I am still freelancing with Tony Ward as a copyright. I’m looking for an opportunity to grow my capability in a bigger market with a wide-range of luxury portfolio. Looking forward to discuss further my expertise and added value to your company.

Previous Brands
ARTEMOBILI, Family owned furniture galley & Interior Design firm
Fashion to max
L'atelier blanc
MySOUK.com by Emerging Concepts
Tony Ward Couture
Work Experience
Luxury Marketing And Public Relations Manager
Oct ‘17 - Sep ‘23
Tony Ward Couture

- Developing the online & social media activities - Organising the collections' shootings & events - Working on the image & visual identity of the brand - Thinking creatively to produce new ideas & concepts for traditional media & online - Assisting in organising the Couture show in Paris: Visuals & invitations, social media plannings, writing the press release, communication to the regional press... - Maintaining & building relationships with the regional press through an updated database & ongoing collaborations - Handling the celebrities & influencers' pullings requests - Working along the sales team for the Market weeks - Overseeing the website development & SEO - Writing the press releases of the 7 collections/year

Content Director
Oct ‘15 - Oct ‘17
Fashion to max

- Managing the website's content, the Instagram account & the team to ensure all heads are in sync - Taking over the Instagram accounts & working on the digital contents of several brands such as: Valentino, Dolce&Gabbana, Elie Saab, Alberta Ferretti...

Creative Director
May ‘15 - Oct ‘17
ARTEMOBILI, Family owned furniture galley & Interior Design firm

- Launching a concept store with a cross-marketing strategy between different designers - Assisting in the buying of the furnitures, following up with the suppliers & searching for new ones.

Retail Store Manager
Dec ‘13 - May ‘15
L'atelier blanc

- Assisting each bride, guiding her through the dresses & helping her choose the right cut & style - Managing the team & the boutique while following up with the brands, such as: Oscar De La Renta, Jenny Packham, Monique Lhuillier, Naeem Khan... - Buying for the Spring 2015 collection in Milan & Fall2017 collection in NYC, & meeting up with potential new buyers - Assisting in the social media planning

Aug ‘13 - Aug ‘16
MySOUK.com by Emerging Concepts

Co-founder and silent partner

Landscape Architect
Oct ‘10 - Jun ‘12

Working from A to Z with the clients; from the conceptual drawings up to the execution plans and bills of quantities, managing different projects at a time.

English - Fluent
French - Fluent
Arabic - Native
Youmna Assouad
Direct manager - Marketing Director, Tony Ward Couture
Oct 2017 - Sep 2023

She's a great person to work with. Amazing ethics, strong sense of responsibility, gets the job done and on time... always with creativity and a positive attitude.

Education & Training
American University of Beirut
‘06 - ‘10
Landscape Design and eco-management
Bucharest, Romania