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Charlotte “stylecartel”

I am a Digital Fashion & Lifestyle innovator in the business development and digital media business.
About

I am a Digital Fashion & Lifestyle innovator in the business development and digital media business. I love innovative startups. I am passionate about working with bloggers, influencers, content creators and brands with creative ideas because I speak their language. I believe narratives create inclusion and growth opportunities and dictate trends. That's why I have always worked in digital media marketing, trend reporting, communications, strategy and branding arena. I love to talent manage. Acolytes - Digital Events Director of the Future - Networking Queen - Panellist at NEXT speaking FUTR, Forbes and CNBC Summit - The Amsterdam School of Fashion - BOF - Work with (UHNWI) ultra-high-net-worth clients - Speak English, French, Italian & Arabic Strategic, innovative Program and Project lead with expertise in managing teams across production, delivery, and activation to execute complex initiatives, including Digital, Social, Experiential, and E-Commerce. I am passionate about developing elegant solutions to complex problems. I am a proud original Fashion blogger, French-speaking, New York native and Parisienne native. Who loves pink. I am passionate about championing diversity, empowering women and inspiring and developing the skills of the next generation of creative talent. Global, local, social, connected, generational, hybrid, and investment. Research and compliance with the freedom to trust my instincts are part of my everyday practice and the foundation I use to approach my creative work. Being sociable is a strength that helps me to build new relationships and maintain existing ones with people at any level. This makes me an effective manager of teams. Highly motivated and energised when working with like-minded teammates, but self-assured when working solo. Comfortable and experienced working directly with talent (celebrities, influencers, creatives etc), stakeholders and media. Specialities - Digital Marketing - Social Media - Event Management - Fashion Week event management - Editorial creation - Press Strategy - Negotiation & communication planning - Building business relationships with internal and external stakeholders - Project management - An experienced journalist with exceptional research, writing and interview skills - Presentation skills - Analytics - Strategy consultancy - Content Management

Previous Brands
AgroParisTech - Institut des sciences et industries du vivant et de l'environnement
StyleSearch
B2B Media Ltd PR
Break Comms
Black British Bloggers
Metapic.com
Dominion Campo
Fashion Roundtable LTD
Langaj
Style Cartel Media LTD.
Work Experience
Professor of Digital Marketing & Intercultural Skills Development
Sep ‘23 - Apr ‘25
AgroParisTech - Institut des sciences et industries du vivant et de l'environnement

Diversity & Inclusion

Fashion Influencers & Brand Partnerships Manager (voted top 10 fashion disruptor by Prada)
Mar ‘22 - Oct ‘24
StyleSearch

StyleSearch has been recognized as a top 10 fashion disruptor worldwide by o.a. Prada, Stone Island, PWC and Accenture. StyleSearch is a new generation fashion search engine, where a shopper can instantly find the same and similar products as the products on an Instagram post. We collaborate with influencers by creating their own influencer page on StyleSearch and extracting their images from Instagram. When the shopper clicks on the image of an influencer on StyleSearch, we will automatically find the same and similar products the influencer is wearing, within all our connected shops. We do this with the help of our state of the art technology.

BIPOC Partnerships Director
Mar ‘21 - Sep ‘21
B2B Media Ltd PR

B2B Media Limited is a bespoke Communications & entertainment marketing services agency located in London, Italy and New York since its creation in 2007 with associated offices worldwide. We have specific expertise and strength in the fashion, lifestyle, celebrity product placement and entertainment marketing arenas. Diversity should be ingrained in every organization's business and people strategy, but many businesses struggle to embed it into their culture. This is why Charlotte Smith is part of our team and Head of BIPOC Partnerships Director.

Influencer Outreach US media and influencer
Mar ‘21 - Mar ‘21
Break Comms

Handled influencer and media outreach for a campaign for the United Nations.

Talent & Brand Partner Manager
Sep ‘19 - Sep ‘20
Black British Bloggers

What sets us apart from other blogger networks is our focus on the Black British experience. We are dedicated to elevating Black voices in the UK and supporting the growth of our creative community. Engage with the group on social media, subscribe to the weekly newsletter and join us at our next networking event. We are proud to be a resource for passionate creatives and to also be a conduit for brands looking to engage with this influential audience. Our outreach services have fostered collaborations with emerging and established brands - resulting in unique and authentic content that adds value to their brand. Content creators head over to our hub to explore the resources available to you. Brands head here to find the many ways you can work with us.

Influencer Partnership Manager
Dec ‘18 - Jul ‘19
Metapic.com

Metapic is a fast-growing marketing startup. We build innovative tools for digital creatives and advertisers. We connect bloggers, blog readers & e-commerce. It started as an idea to make monetization of blogs simpler, sleeker & more fair. To let the bloggers themselves determine the content. No boring banners and higher returns. Today we work with thousands of bloggers and e-commerce partners

V.P. Influencer Talent
Jun ‘18 -
Dominion Campo

A brand-building, public relations & marketing agency that helps brands elevate in the global digital market. NEW YORK, LONDON PARIS for High Net Worth Clients Influencers on Instagram & TikTok. Worked on campaigns for Instagram scouting new content creators from Rimmel to Beats By Dre.

Business Development and Influencer Management Consultant
Apr ‘18 - Nov ‘18
Fashion Roundtable LTD

Fashion Roundtable is a new and unique not for profit organisation that specialises in seamlessly integrating the concerns and requirements of the fashion industry, into mainstream UK and EU politics. We offer our partners political insight and access in one of the most challenging and uncertain periods in modern British political history

Influencer Account Manager & Language Coach
Apr ‘17 - Feb ‘18
Langaj

Worked with brands such as Celine, Guerlain, Givenchy and LVMH Group. Pinpointed the key influencers for Guerlain​ based on the brand heritage. Organized social media workshops. Introduced how to engage with social media

Founder
Jan ‘08 -
Style Cartel Media LTD.

— The Cartel Digital depuis 2008. Multilingual staff focusing on Fashion Beauty, Grooming and Lifestyle: Daily online content on Fashion, Lifestyle and Beauty. We work with High Net Worth Clients, Artists, Influencers and Photographers worldwide. Building Partnerships & Client strategies brick by digital brick. We work with Ultra-high net worth individuals

Languages
Arabic
English
French
Italian
Education & Training
Udemy Alumni
‘20 - Unknown
Master Digital Marketing
Udemy Alumni
‘20 - ‘20
Digital Marketing: Strategy
Udemy Alumni
‘20 - ‘20
Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing,
London College of Fashion, University of the Arts London
‘07 - ‘07
MBA
ESSEC Business School
‘07 - Unknown
Master of Business Administration - MBA
Mod'Art International et Ecole d'art Maryse Eloy
‘05 - ‘07
MBA
Parsons School of Design - The New School
‘94 - ‘97
BFA
Eugene Lang College
‘93 - ‘97
BFA
London, UK