Creative Director and Fashion business consultant with 15+ years of experience in visual communication, branding and business developemt. Strong creative and commercial concepts, excellent organisational skills and time management. Super power: “Never gone over confirmed budget in 15 years” Clients: Olivia & Pearl (UK), MarieJeanne (FR), ELENAREVA (UA), Anna October (UA), FROLOV (UA), FyodorGolan (UK) and many more.
- Campaigns A-Z production. Including Marketing Concept development and Shoot organising. - Product development. - Business Strategy Consulting.
1. CONSULTING. Objectives: Consult the owner of the company on the business development related queries to improve overall performance and reach company's objectives. Areas of consulting: Product development, Brand's Communication, Positioning, Negotiations, Business strategy, Planning and Budgeting, Sustainability goals. 2. WHOLESALES. Objectives: Develop new distribution markets, organise the process of communication and increase sales with the current accounts. Tasks included: Market analysis, Development of sales strategy and techniques, Creating and handling database, Reach out to new accounts, Regular Follow ups, Maintain strong relationships with current accounts, Increase turnover.
- Wrote business strategies, based on the company’s objectives and positioning. Team management, digital marketing, and brand development. - Planned and developed project management deliverables: Committee Reports, Working notes, PPT presentation focusing on CSR topics. - Participated in the development of internal communication media: videos, posters, a press based on target audience research, and editorial content development.
- Developed the business model and marketing strategy. Wholesale expansion. Fabric supply. - Fashion show A-Z organization. Upcoming collection concept development. Look books and line sheets from scratch. Photoshoots. - Showroom and brand studio opening: from finding the location and signing the contract to actual opening event organization. - Hiring and managing all personnel.
- Fashion show A-Z organization. - Creating partnerships with Harry Winston jewelry for the show & multiple others. - Casting models such as Yasmin Le Bon, Erin O’Connor, Lily Cole, and Carmen Dell’Orifice. - Day-by-day CEO schedule management. Office management.