Creative Director and Fashion business consultant with 15+ years of experience in visual communication, branding and business developemt. Strong creative and commercial concepts, excellent organisational skills and time management. Super power: “Never gone over confirmed budget in 15 years” Clients: Olivia & Pearl (UK), MarieJeanne (FR), ELENAREVA (UA), Anna October (UA), FROLOV (UA), FyodorGolan (UK) and many more.
Branding & Marketing: Led a successful brand transformation, driving significant sales growth through refreshed identity, digital marketing, and data-driven strategies. Product Design & Advertising: Spearheaded redesigns that improved market positioning and customer engagement. Team Leadership: Mentored junior team members, enhancing capabilities and fostering growth. Consulting: Delivered strategic solutions to drive innovation and business growth. Attitude: Cultivated a positive, high-energy work culture, boosting morale and collaboration.
Paris showroom assisting in running an officiant successful sales season. Working closely with Khaite’s head-office team to issuer smooth and productive operations on all levels. Setting up the showroom, inner processes optimisation, client service, merchandising support.
Consulting Achieved enhanced organisational performance by advising the company owner on targeted business development strategies, leading to measurable improvements in product development and brand positioning. Wholesales Successfully expanded distribution markets and streamlined communication processes, resulting in increased sales and turnover. Conducted thorough market analysis and developed effective sales strategies, significantly strengthening client relationships and boosting account revenue.
• Assisted in the successful launch and brand transformation of products for over 20 fashion, beauty, and jewellery companies. • Developed innovative marketing advertising concepts and led production with a team of 20, collaborating closely with the advertising team to execute successful campaigns. • Developed comprehensive business strategies and provided leadership in team management, digital marketing, and brand development. • Planned and executed key project management deliverables, including Committee Reports, Working Notes, and PowerPoint presentations with a focus on Corporate Social Responsibility (CSR) initiatives. • Contributed to the creation and development of internal communication media to enhance organisational cohesion. Clients: Olivia & Pearl (UK), MarieJeanne (FR), Elenareva (UA), Chef Works (US), Anna October (UA), Frolov (UA), Anton Belinsky (UA, FR), Litkovska (UA), Isabel Garcia (IT), Bevza (UA).
- Fashion show A-Z organization. - Creating partnerships with Harry Winston jewelry for the show & multiple others. - Casting models such as Yasmin Le Bon, Erin O’Connor, Lily Cole, and Carmen Dell’Orifice. - Day-by-day CEO schedule management. Office management.
• Developed and established the brand’s DNA, successfully raising awareness through high-impact marketing campaigns. • Optimised profitability to align with marketing objectives, driving product line growth from concept through the entire product lifecycle. • Led the expansion of international luxury distribution across Europe, Asia, the Middle East, and the USA. • Scaled the company from 3 to 12 professionals, achieving a 91% staff retention rate, and reduced contractor costs by building in-house sales and PR teams. • Managed team of 10 people and multiple contractors.