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Laure Thirriot

Directrice générale / CEO
About

With 20 years in luxury fashion, I bring extensive experience in global sales, retail merchandising, and organisation building. I've held key roles at Victoria Beckham, Isabel Marant, Chloé and more recently Alaïa, demonstrating adaptability and a deep commitment to brand development and customer engagement.

Previous Brands
AZ Factory / AZ Academy
Maison Alaïa
Victoria Beckham
KENZO Mode
Isabel Marant
Chloé
Larroque
Work Experience
Managing Director
Nov ‘23 - Now
AZ Factory / AZ Academy

Commercial Director
Jun ‘19 - Nov ‘23
Maison Alaïa

Worldwide Retail - E-commerce - Wholesale Distribution - CRM - Store planning - Retail Merchandising - VM

Business Consultant - Sales & Merchandising
Sep ‘18 - Now
Self employed

Consulted for brands from the LVMH group

Global Sales and Merchandising Director
Jul ‘15 - Sep ‘18
Victoria Beckham

Since November 2016 - Global Sales and Merchandising Director July 2015 to November 2016 - Global Sales Director

Wholesale Sales Director (Worldwide excl. Asia)
Jun ‘12 - Jul ‘15
KENZO Mode

Sales director (Worldwide)
Oct ‘09 - May ‘12
Isabel Marant

Sales manager
Jan ‘06 - Oct ‘09
Chloé

Marketing and sales manager
Aug ‘03 - Jan ‘06
Larroque

Languages
English - Fluent
French - Native
Education & Training
University of the Arts London
‘17 - ‘17
Fashion buying and merchandising (short course)
Institut Français de la mode (IFM)
‘08 - ‘09
Séminaires dans le cadre de la formation continue
Grenoble Ecole de Management
‘00 - ‘03
Master
Paris, France