Specialised in Menswear and Lifestyle products, i provide my talent and eyes to research , discern the needs of many brands for creativity , great designs to sell. I love designing collections with margins in minds I pay attention to the strategy of a brand and deliver Experienced in sourcing fabrics in Italy or at Premiere Vision in Paris . I have designed a lot of different kind of categories of products RTW, but also bags , eyewear, watches and Shoes. I am curious, passionate and worked with international teams, diverse nationality and led the design department in Hong Kong French national , fluent in English i learned in Asia, the extreme consumption of Luxury items and the added value needed to design luxury products, trends for affluent consumers Beside Fashion, i am passionate about art, photography interior design by renovating houses.
MENSWEAR DESIGN . TAILORING AND CASUALS. LIFESTYLE OUTERWEAR Design Research and Themes mixing luxury with streetwear. Freelance services from sketch to real products, either updating collections or bringing relevant ideas and strong collection plan, i find the missing pieces to grow, styling, innovations, trends reports. Work directly with factories to develop samples. Full Tech packs Fabrics sourcing in Italy and french agents, optimising every processes of Fashion Full categories of Products : Woven, knitwear, color range, accessories... I provide Unique designs. My passion is constant research and Curiosity to be affluent see less
Casa Fagliano is the best bespoke Polo Bootmaker I designed and developed a coherent new range of Urban Boots and Slip-ons shoes “the Alpargatas “ based on the DNA and strong know-how of Bespoke Polo boots in Argentina. "Ready-made" in Mallorca, the collection is presented at Pitti Uomo since January 2019. Available now to purchase at Lane Crawford Hong Kong, Bloomingdale's Miami, Level Shoes, Dubai see less
Head of Menswear Design Ready to Wear I created modern wearable menswear collections that epitomise the "No Tie Attitude" that I have spearheaded and make the brand one that is wearable everyday and not just for special occasions. My role involves every aspect of the design process from conception to manufacture, to lead the team and to provide an international level of Luxury for the chinese brand. I also study sales reports and design the next winners, offering great pieces for an international well-travelled clientele. I changed the sourcing and updated it with valuable fabrics suppliers from Italy, Portugal and Turkey for modern feels and right retail pricing, worked on refining design details and trimmings and built a recognizable DNA for the brand. Increased Menswear department sales six-fold. see less
Launched my own Knitwear Label for Men and Women using 100% cashmere and Pima Cottons "Made in China with an italian hand" Oversaw every aspect of Design ideas, prototypes, production, image and Artistic direction Collection purchased by Lane Crawford Hong Kong and Japanese Multi-brand stores. I learned every aspect of what is a start-up, designing saleable staples but also developing it closely with factories and buyers. Global View and learnt short cut and agility in costing. see less
C.Group was one of the 3 leading suppliers for the perfume and Cosmetics industry worldwide I designed cosmetic pouches and bags for Dior Parfums, Lancome, Calvin Klein Cosmetics, Estee Lauder... Ability to understand the clients need and create from a marketing brief see less
Designed and Developed all Apparel products for the license ELLE DUTY FREE Asia Pacific Knitwear, Tee Shirts, Windbreakers and Sportswear Repositioned the collection with a younger, trendier approach, increasing the sales. Sourced new factories in Asia instead of France in order to be competitive in pricing . successfully lowererd the cost by 20% and sales by 30% see less
1988-91 Sourced Yarns and Designed Knitwear items for Private Labels Japan market 1991-94 Follow- up and development of knitwear products for the European labels: Inscription by Sonia Rykiel, Jungle by Kenzo, Joseph, Et Vous... Learned all technical aspects of Knitwear, yarn count and manufacturing and washing for best hand-feel. Made in China with Italian know-hows. 1994-95 Designed for Chickeeduck all boys items, wovens and tees including all embroidered artworks. see less
Unique experience in Japan . I Assisted the designer Chisato Tsumori I designed Cut & Sewn items and later Wovens created graphics, seasonal graphics ideas, participated in the elaboration of the fashion shows creative ideas and themes.
Assisted the Chief designer Naoki Takizawa Designed Cut & Sew items, shoes and bags Assisted the textile designer on exclusive prints and yarn-dyed fabric developments
Armele represents newness. Through her many years of experience she has mastered the ability to fuse streetwear and fashion, east and west through the unique way she designs garments and product. Her aesthetic is informed, relevant and is representative of the new now.