My 4 years of marketing at Kedge Business School and my specialisation in digital marketing have given me a business and technical background. As a Digital Project Manager in the consumer goods industry, I participated in the thinking process and development of digital tools in order to expand the e-commerce and omnichannel strategy. I also ensured the follow-up and the quality of the different digital tools by carrying out UAT & Non Regression Testing and by proposing improvements in order to optimize them. I would now like to broaden my skills and join a team that matches my values. Having worked for major fashion houses (Berluti, Mugler & Nordstrom), I have learnt to discover, analyse and satisfy customers' needs. I am fluent in English and I have developed a strong sensitivity for the fashion and luxury sector within which I will be able to get involved and listen.
Deployment of digital solutions for B2B and B2C Lead digital projects Monitor and manage KPI's to improve the UX of digital tools Animate workshops Brand recommendation for E-commerce and marketing strategy Carrying out UAT & Non Regression Testing Benchmark of the online lens market Find new e-commerce partners Technology watch: VTO, IA, machine learning, metaverse, NFT
Analyze indicators and commercial performance Advise, support and retain customers in order to develop turnover
Driving department store performance Organization of events: showroom 19 Pre-Fall, 19 Fall, 20 Resort Analyze post-showroom results - best seller and analysis of collections Showroom sale Sales administration: send, track and invoice deliveries Dealing with customer requests: restocking, sending samples, conditions of sale, after-sales service Benchmark positioning Team budget tracking
Analyze the costs of General Services and optimize the KPIs Organize events (staff sales, training, blood donation) Draft and implement Health, Safety and Environment procedures Draft and distribute internal communication Manage service providers (hygiene, safety and reception)