Sakshi Ninawe
Luxury today is no longer just about heritage. It is about relevance, cultural resonance, and deeply understanding evolving consumer behavior. With 5+ years of international experience across fashion, luxury, and lifestyle, I specialize in building brand strategies that connect insight to impact. My work sits at the intersection of brand positioning, consumer psychology, and storytelling-driven marketing. I’ve worked across global and emerging brands, contributing to: Market entry and positioning strategies for European markets Consumer and competitive insights to inform brand decisions Influencer and content-led campaigns to drive engagement Luxury client experience and brand consistency at high-profile events My experience spans projects with leading names like Ralph Lauren, as well as hands-on exposure to couture environments and startup ecosystems. As a founder of my own fashion accessories brand, I’ve also built a brand from the ground up, developing product, storytelling, and go-to-market strategy while achieving strong profit margins. What differentiates me is a data-informed yet creatively driven approach to marketing balancing analytical thinking with a strong sense of brand narrative and aesthetics. Currently based in France, I am exploring opportunities in luxury brand strategy, marketing, and consulting, where I can contribute to building meaningful, high-impact brand experiences.
- Developed a localized French market marketing strategy to strengthen brand positioning and relevance. - Managed influencer collaborations, aligning brand identity with creator profiles to drive engagement and awareness. - Conducted in-depth market, competitor, and SWOT analyses to support strategic decision-making. - Collaborated cross-functionally to ensure consistency in brand communication across channels.
- Led market research and consumer insights analysis to inform strategic marketing recommendations. - Developed executive-level presentations translating insights into actionable strategies for senior stakeholders. - Identified gaps in marketing coordination and proposed solutions to improve execution efficiency. - Collaborated within a multicultural team to deliver structured consulting outputs.
Volunteered at Haute Couture Fashion Show (A/W 2024) - Supported backstage operations and coordination for a high-profile couture fashion show. - Managed VIP client experience, ensuring alignment with luxury service standards. - Contributed to seamless execution of event logistics in a fast-paced, high-pressure environment.
- Conducted EMEA market entry and competitive benchmarking analysis to identify growth opportunities. - Developed a Gen-Z focused brand positioning strategy tailored to the French market. - Supported the design of localized marketing and communication strategies. - Delivered strategic recommendations aligned with brand identity and regional market dynamics.
- Founded and scaled a fashion accessories brand, achieving a 50% profit margin. - Led end-to-end brand development including product design, brand identity, and storytelling. - Designed and executed digital marketing, influencer collaborations, and content strategies. - Managed photoshoots, partnerships, and brand collaborations to enhance visibility and positioning. - Built hands-on expertise in consumer behavior, pricing strategy, and brand building in a competitive market.
- Conducted trend research and competitive analysis for luxury accessories. - Contributed to product innovation and development processes. - Supported visual storytelling and brand content creation. - Collaborated on 15+ creative projects enhancing brand identity.