Bourenane Wafi

Manage and grow a select VIC client portfolio, delivering high-touch service while driving individual sales performance in a fast-paced luxury retail environment. Own end-to-end clienteling using CRM tools, capturing meaningful client data and preferences to personalize outreach, strengthen loyalty, and support repeat business. Maintain an active, accurate client book with structured follow-up on purchases, special requests, and after-sales needs, ensuring timely communication and consistent service. Plan and host private activations and bespoke appointments, coordinating product selection, styling, and in-store experience details to exceed client expectations. Partner with CRM and content teams to tailor storytelling and client communications, adapting tone and recommendations to different customer profiles and market trends. Support daily store standards by keeping client files and appointment details organized and precise, contributing to a seamless client experience and adherence to brand guidelines.

Drove luxury sales performance by delivering personalized, end-to-end client service across multiple product categories, with a consistent focus on meeting and exceeding individual and store sales goals. Built and maintained a high-touch VIC client book by capturing client preferences and purchase history, following up on requests, and developing long-term relationships with local and international clientele. Advised clients on fashion trends and luxury market developments, using Gucci heritage and craftsmanship storytelling to guide styling, gifting, and cross-category wardrobe building. Supported a fast-moving sales floor by balancing client appointments, walk-in traffic, and after-sales requests while maintaining a calm, service-first experience tailored to different customer needs. Upheld store standards by maintaining merchandising presentation, product replenishment, and day-to-day operational accuracy in line with brand guidelines and store policies.

Delivered elevated Oscar de la Renta client experience for VIC and international clientele, applying deep product knowledge across categories to drive individual and store sales performance. Built and maintained a VIC client book by capturing and updating client preferences and purchase history, then following up on requests, gifting needs, and special orders to strengthen long-term loyalty. Advised clients on fashion trends and luxury market developments through styling and brand storytelling, tailoring recommendations to different customer profiles and occasions. Planned and hosted exclusive private appointments and shopping events, coordinating outreach and post-visit follow-up to convert interest into repeat visits and referrals. Supported daily store operations by upholding visual merchandising standards, maintaining accurate product replenishment, and contributing to a positive team environment through peer training and open communication.

Delivered personalized Hermès client experience across multiple product categories, adapting service and styling recommendations to individual needs and luxury market trends. Built and maintained long-term relationships with VIC and international clients by responding to special requests, providing tailored gifting and styling, and developing repeat engagement. Supported store performance by maintaining merchandising standards and timely product replenishment to keep the sales floor organized and aligned with brand visual guidelines. Contributed to a positive team environment by sharing product knowledge and service best practices with colleagues and supporting day-to-day floor priorities in a fast-moving retail setting.

Drove luxury sales on the floor by delivering personalized, end to end client service and product knowledge, contributing to individual and store performance against KPI goals. Built and maintained a VIC and international client book by capturing client preferences and purchase history in CRM and using regular outreach to follow up on requests, appointments, and post purchase care. Advised clients on fashion trends, styling, and gifting across multiple product categories, adapting recommendations to different customer profiles and occasions. Supported a fast paced boutique environment by balancing clienteling, styling, and operational tasks while maintaining accuracy in product handling, merchandising standards, and replenishment. Contributed to a positive team environment by sharing product and service best practices and supporting onboarding and training needs as requested.