I'm curious, empathetic, rigorous and innovative. I keep it simple and care about the work I produce. I champion a holistic way of solving design problems in collaborative teams. Operationally I seek to learn what works and do more of it. Learn what doesn't and change it. As a creative leader, guardian and marketeer, my quest is to own creative excellence at every touch-point. I'm passionate about real-world design, users, consumers, trends, competitors and culture. Through listening, learning and mining insights, I guide brand and marketing communications into amazing places.
Premier Inn, Hub, ZIP and Restaurants. With over eight years of senior leadership experience, I have successfully led and scaled Whitbread's in-house brand and marketing design studio, driving both creative and operational excellence across a variety of multi-channel D2C projects, including web and mobile apps, print, social media, product design, point-of-sale, brand identity, photography and email campaigns. I have led, innovated and delivered high-impact creative experiences and brand narratives that exceed expectations, outperform competitors and captivate audiences at every touchpoint. As a strategic planner and people-centric leader, I leverage my expertise in operations, cross-functional collaboration and stakeholder management to consistently achieve results that surpass business objectives. • Led, managed and mentored a team of seven creatives, driving execution of high-impact communications. • Optimised operational processes, improving efficiency and scalability across creative departments. • Built and maintained strategic cross-functional relationships, ensuring seamless collaboration and alignment. • Spearheaded multi-channel marketing campaigns, maximising reach, engagement and ROI. • Harnessed industry trends and insights to fuel innovation, delivering exceptional brand execution. Software: Adobe Creative Suite • Canva • Figma • Float • HeyOrca • Microsoft Office 365 • Miro • Monday.com • Trello
• Led and inspired a team of four creatives to bring bold ideas to life and create compelling campaign narratives. • Conceived, developed and executed comprehensive marketing strategies aligned with business objectives. • Strengthened brand awareness and drove revenue growth through impactful marketing initiatives. • Led high-level stakeholder meetings, effectively communicating strategic creative direction. • Fostered a culture of accountability, empowering the team to exceed expectations and deliver exceptional results.
Designed Home Retail Group's careers websites for Argos, Habitat, Homebase, and Home Retail Group, ensuring brand differentiation while maintaining group consistency.
Designed award-winning integrated campaigns for Aldi, Bacardi, Black & Decker, Coca-Cola Enterprises, DHL Gibraltar FA and The Global Fund.
Designed award-winning immersive brand experiences for Yota and BSkyB.
Delivered expert product demonstrations and guidance on Apple’s software ecosystem.
Conceived, developed and executed the Samsung CSR Pink Ribbon Campaign, raising over $6 million.
Designed mobile marketing and services for BBC, EMI, John Lewis and Peugeot.
Developed an advanced messaging system with customizable avatars.
Designed integrated advertising campaigns for Amnesty International UK, Daimler Chrysler, and Jeep.
Designed campaigns for Barclays, Cahoot, Eurotunnel, Evian, Häagen-Dazs, Halifax, Intel, NHS, Shell and VO5
Designed award-winning interactive installations for English Heritage, Guinness, Millennium Dome, BSkyB and Ford.
Designed and fabricated interactive installations for BMW, Opel, Ford, General Motors, Mercedes, Swatch and Millennium Dome.
Crafted traditional Lappish jewellery for the local community.
Jane is the best head of creative I have ever worked with. She has inspiration, vision and the work ethic to make it happen. The result is pure magic. I would highly recommend Jane!